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15+ Free A/B Split Testing Resources

There are NOT a lot of free resources available on the Internet for A/B Testing. This post tries to lists the best tools, guides and resources for A/B Testing. As it will be an ever growing list, feel free to make suggestions for additions into the list.



Show case of existing A/B Tests

If you have any other suggestions for additions in the list, I will be happy to add them. Just leave a comment.


  1. May I also suggest django-lean?

    Comment by Dominic Jodoin — November 5, 2009 @ 11:44 pm

  2. What about ?

    Comment by Richard — November 6, 2009 @ 12:27 am

  3. You can add the split tester calculator:

    it is also providing the full PHP implementation of the maths behind the confidence calculations etc.

    Comment by Loïc d'Anterroches — November 6, 2009 @ 2:10 am

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  5. @Richard – If I am not wrong, MixPanel does not provide A/B testing functionality out of the box. Correct me if I am wrong and I will be happy to add it in the list

    @Loïc Thanks for the suggestion but there are a lot of calculators on the net for A/B Testing; this list collects tools which allow you to do A/B testing

    Comment by Wingify — November 6, 2009 @ 9:51 am

  6. Nice, I have many attorneys and clients asking about A/B testing so I can now just forward them this post. Getting them to try new stuff like this is like pulling teeth sometimes.

    Comment by Marc — November 6, 2009 @ 8:12 pm

  7. [...] Template Designer CheatSheet A Round-Up of Useful Web Apps for Web Designers 15+ Free A/B Split Testing Resources20 Very Useful CSS Stylesheet Tips & TricksQuickie CSS3 Tricks with FallbacksThe Analysis of [...]

    Pingback by Brainboom 45/09 – 18 great web design links for your weekend | Sharebrain » — November 6, 2009 @ 10:14 pm

  8. Great list. Thank you for including my tutorial as well. I appreciate it very much.

    Comment by Tony Legrone — November 9, 2009 @ 10:56 pm

  9. A very useful resource in the making here guys! Based on our experience of running 1000s of tests over the years, we put together the article above; “Top 3 Most Profitable Pages for Multivariate Testing”.

    Each point is illustrated with a real-wold client success story. Hopefully it will be of interest to some of your readership who might be wondering where to start with their testing strategies!

    Comment by Alasdair Bailey — November 11, 2009 @ 10:48 pm

  10. Okay, it only linked my name, here’s the URL:

    Comment by Alasdair Bailey — November 11, 2009 @ 10:48 pm

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  15. [...] 15+ Free A/B Split Testing Resources There’s a good round-up of free resources available on the Internet for A/B testing on this Wingify blog post.  Definitely worth a read.  If you like the post, browse the other blog entries on Wingify… They’re all about testing. [...]

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  18. Here’s a good in depth, yet easy to understand page on multivariate testing and its benefits.

    Sam Edwards

    Comment by Omniture Test & Target — August 28, 2010 @ 3:33 am

  19. [...] to reach out to your audience, try a different approach (you can do this simultaneously as well wit A/B split testing). And remember your B2B audience does change over time as the business environment and technology [...]

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  20. Awesome job guys, thanks for the resource.

    Comment by Jacque — April 5, 2011 @ 8:03 am

  21. offers a jQuery plugin to do A/B (switch) testing.
    The plugin and neccesary server code is there. There is a commercial hosted server for those not wanting to mess with a server.

    Comment by Justin Funk — September 28, 2011 @ 6:33 am

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