Wingify Feature Management Suite > Feature Rollouts
Dynamically configure features, auto-rollout based on adoption & user behavior, or instantly roll back the ones that underperform - all without a single redeploy.
Ramp up your feature release from 1% of users to 5% to 100% based on particular time intervals or impact on key metrics. If errors spike or conversions drop, instantly trigger a rollback.
Roll out specific features to select cohorts so the experience feels personal. Say goodbye to generic experiences that lead to low adoption, journey drop-offs, and lost conversions.
Change pricing models, tweak UI copy, or adjust algorithm settings without asking a developer to redeploy the codebase. Update feature variables on the fly, skip the mobile app store release cycle, and ship with zero downtime.
Analyze differences in conversions, revenue, or retention with real-time statistical reports, plus connected heatmaps and user sessions. See how each rollout affects user behavior, then decide whether to proceed, pause, or roll it back.
Integrate the relevant SDK for your stack. It syncs flag configs, evaluates every flag decision locally, with no network round-trips and no latency hit.
Define your flag in the Wingify dashboard: Set the variables, pick who sees it, and choose the metrics that tell you it's working.
Start from 1% exposure, move to 5%, and gradually take it to 100%, or kill it instantly if something breaks - all without redeploying.
AI-Powered Feature Flagging
Wingify sits in your dev environment once you install our MCP server. No UI knowledge needed. No manual configs. Natural language prompts execute all that you want.
Wingify supports all popular languages & frameworks, plus integrates with the third-party platforms you already use.
Manage the full feature lifecycle from your code. Use our REST APIs to create, toggle, update, and archive flags from your CI/CD pipelines, internal devtools, or backend services. No dashboard required.
Keep your codebase clean with nudges to remove unused flags. You get the exact file name, location, and line number.
Use the Wingify GitHub Action to read live flag statuses and variable values at build time - so your pipeline can gate steps, inject config, or validate releases. No hardcoded values, no redeploy.
Feature management is just one piece of our product optimization suite. Wingify solves for each step, so that you don’t have to stitch tools.
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The greatest value Wingify offers comes from the infrastructure that enables Research and Testing to be integrated, breaking down departmental silos. Wingify allows us to move seamlessly from qualitative data (Insights) to experimentation (Testing): while analytics tells us the what, Wingify Behavior Analytics explains the why behind user behavior, which is critical for formulating winning hypotheses. Its versatility is comprehensive; it enables us to scale the experimentation program by balancing execution speed with technical complexity, unifying Client-Side, Server-Side, and mobile app experimentation through Wingify Feature Experimentation, ensuring that learning is at the center of every technical decision.
CRO & SEO Team Lead
Features rolled out? Try testing different versions, and personalizing them.
Explore Wingify Feature ManagementTest features in production before you release them. Run experiments on backend logic, pricing, and algorithms to know what increases adoption.
Make every feature feel personal. Deliver the right experience at the right moment, based on past behavior, in real time.
Auto-rollout, test, and personalize features in your mobile apps, without going through the app store release cycle.
Wingify meets the highest security and data privacy standards across the globe, with 24/7 priority support.
We carry industry-leading certifications. Your data stays protected while helping you meet global and regional regulatory requirements with confidence.
Data centers in the US, the EU, and India.
A dedicated success manager and technical experts, with 24/7 support and a consistent CSAT of 99%.
Here is what teams usually ask before they start
Wingify Feature Management pairs flags with adoption, and automates feature rollouts. You can have one flag that controls a rollout, experiment, or a personalization campaign. With connected user behavior analytics linked to your feature flags, you instantly understand what truly moves metrics, statistically and behaviorally. You ship, measure, and learn in one place, without stitching multiple third-party platforms together.
Feature flags in Wingify Feature Management decouple code deployments from feature releases. Instead of deploying new code directly to all users, you deploy disabled features to production and gradually enable them for specific segments while monitoring the impact. This enables instant rollbacks of problematic features, safe testing in production with selective user segments, and release automation independent of engineering timelines.
Use Wingify Feature Management to:
Test server-side logic, such as pricing algorithms, recommendation engines, and search ranking.
Run consistent experiments across web, mobile, and backend platforms.
Modify functionality that requires code changes.
Control feature access by permissions or subscription tiers.
Run persistent cross-session experiments.
Test performance-sensitive changes.
Experiment on native mobile apps.
Use web testing to:
Optimize website experiences.
Test visual and content changes using Wingify's no-code visual editor.
Run marketing experiments on landing pages and CTAs.
No, Wingify Feature Management evaluates feature flags locally in memory, returning decisions in under a millisecond without network calls. This minimizes latency, so experiments don't add noticeable overhead for your users.
Wingify Feature Management offers SDKs across 10+ programming languages & frameworks and platforms, covering both server-side and client-side implementations. These include Node.js, Java, JavaScript, PHP, React, Angular, Cordova, Ruby on Rails, Swift, etc.
Yes, Wingify Feature Management supports instant feature rollbacks with an auto killswitch that stops the rollouts and notifies you. The result: These guardrails prevent sudden dips in key metrics beyond a set threshold, and reduce the risk of an incident.
As part of our offering, we provide multiple OpenFeature-compliant providers tailored to different use cases and environments. Whether you're looking to integrate feature flags into a backend application or need advanced targeting through our Feature Management(FE) product, we’ve got you covered. We’re proud to support the OpenFeature community and look forward to continued collaboration to make feature flagging more powerful, flexible, and developer-friendly.
Wingify holds multiple enterprise-grade security and privacy certifications, including ISO 27001:2022 (Information Security Management), ISO 27701:2019 (Privacy Management), ISO 27017 (Cloud Security), ISO 27018 (Cloud Privacy), SOC 2 Type II, and PCI DSS compliance.
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