Wingify Data Platform
Wingify Data Platform brings customer behavior, identity, product data, feedback, and business context together under one identity. Wingz uses that shared context to investigate, find patterns, define audiences, from the first interaction through every decision that follows.
Your customer data rarely lives in one place. Behavior sits in analytics. Customer attributes sit in a CDP or CRM. Product data lives somewhere else.
The result? Fragmented context. Your teams have to connect the dots, and AI can only act on information it can access.
Wingify Data Platform brings that context together for Wingz. With a fuller view of each customer, Wingz can investigate patterns, understand audiences, and help your team decide what to do next.
When every tool maintains its own version of the customer, teams spend time moving data instead of using it.
| Capability | A stitched stack | Wingify Data Platform |
|---|---|---|
| Customer context | Behavior, attributes, products, and feedback live in different systems. | The signals that matter come together under one identity. |
| Audiences | Define an audience in one tool, then rebuild or export it for another. | Define it once and use it across Wingify. |
| Anonymous visitors | Most visitors remain outside the customer profile until they identify themselves. | First-party behavior is useful from the first interaction and can be connected to a known identity later. |
| Experiment learnings | Results stay in the testing tool or in a report. | Results and learnings become part of the shared context. |
| AI context | AI sees whatever information has been connected to a particular workflow. | Wingz can work from the same context used across the platform. |
| Data governance | Policies need to be managed across different systems. | Consent, masking, retention, and access are managed at the data layer. |
Wingify Data Platform brings together the signals so your teams can understand a customer and decide what to do next.
Views, clicks, searches, filters, carts, purchases, logins, and custom events.
Device, location, account, lifecycle stage, CRM data, and other first-party attributes.
Rendered pages, clicks, scrolls, hovers, inputs, and session replay.
Form errors, JavaScript errors, API failures, latency, and other experience signals.
Catalog, prices, inventory, margins, categories, and product attributes.
Surveys, NPS, support tags, and other voice-of-customer data.
CRM, CDP, ABM, warehouse, and other connected sources.
Profiles
Bring everything you know about a customer into one profile, so your teams and Wingz can work from the same context.
So instead of asking separate tools for pieces of the story, Wingz can work from the profile as a connected view of the customer.
Behavior, sessions, purchases, and interactions
Identity, attributes, account and CRM context
Propensity, affinity, intent, and other computed signals
Experiments, personalization, surveys, and other interactions
Errors and experience issues tied to their journey
Identity
Wingz doesn't need to wait for a visitor to log in before there is useful context to work with. It tracks user behavior from the first interaction, and as more information becomes available, it connects that activity to the known customer. The result is a richer picture of the customer without creating another profile every time the source changes.
First click
A first-party id, the session and the live signals. Enough to personalise, rank and test, with no profile at all.
Return visit
Affinity, propensity trend and past exposures carry across sessions under your retention and consent settings.
Login or form
The anonymous record folds into the known one. Nothing duplicated, nothing lost, consent state attached.
CRM match
Tier, orders, lifecycle, account, deal stage. Synced both ways, so on-site behaviour reaches the CRM too.
Wingify Data Studio
Wingify Data Studio brings the attributes you already manage in your CRM and other business systems into the Data Platform.
When a known visitor returns, that business context can be connected to their profile. Now on-site behavior can be understood alongside the information your business already knows.
That makes richer personalization, account-based testing, audience building, and customer analysis possible.
Audiences
Audiences are built directly from the data layer. Combine events, attributes, behavioral signals, errors, catalog data, and external information using AND and OR conditions.
As the underlying data changes, the audience updates automatically.
Describe what you're looking for and Wingz can turn that request into audience conditions based on the data already available.
One connected platform
Wingify Data Platform gives every Wingify suite access to the same customer context. Each suite can use what the others know, and add its own results back to the layer.
Find patterns in behavior, identify opportunities, and discover audiences.
Test ideas using shared audiences, attributes, and goals. Results and learnings become part of the customer context.
Use live behavior, affinity, and customer context to decide which experience to serve.
Use cohorts, errors, latency, and flag state to manage and measure releases.
Use catalog, inventory, basket, intent, and affinity to decide what shoppers see.
Use consent, orders, behavior, and audiences to shape customer communication.
Wingz can use the context created across these workflows to investigate patterns, connect signals, identify opportunities, and help move the next action forward. What one workflow learns becomes context for the next.
Wingify Data Platform works with the systems you already use.
Web, mobile, and server SDKs plus autocapture collect first-party behavior as it happens.
Bring in customer, product, marketing, and business data from your existing systems.
Your warehouse remains your system of record. Send events, audiences, results, and other data back on your schedule.
Connect your data once. Make it available across Wingify.
Wingify meets the highest security and data privacy standards across the globe, with 24/7 priority support.
We carry industry-leading certifications. Your data stays protected while helping you meet global and regional regulatory requirements with confidence.
Data centers in the US, the EU, and India.
A dedicated success manager and technical experts, with 24/7 support and a consistent CSAT of 99%.
Customer behavior changes in real time. The data layer needs to keep up.
One snippet for collection across every Wingify suite and Wingz.
From signal to served experience, designed for flicker-free decisioning.
Collected, connected to an identity, and available as they land.
US, EU, and Asia Pacific for data storage and AI processing.
Free for 30 days. No credit card required.
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