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Wingify Platform

Web Experimentation & Rollout

Run A/B/n, Split and Multivariate tests to boost conversions across any device or platform.

Enterprise

For large teams, agencies & enterprises with advanced requirements

Everything in Pro plan, plus

All Targeting, Trigger & Reporting
Rich Widgets Library in Editor
Self Hosting
ROI Dashboard
Approval Workflow
Mutually Exclusive Groups
Single Sign On (SSO)
API Access
24x7 Support

Schedule a Demo

Pro

For businesses looking to scale experimentations

Everything in Growth plan, plus

Advanced Targeting, Triggers & Reporting
Guardrails Metrics
Sample Ratio Mismatch Detection
Multi Variate Testing
Cross Domain Testing
User Collaboration
Pull Based Integrations
Advanced Support

Schedule a Demo

Growth

For small teams getting started with experimentation

Visual (WYSIWYG) & Code Editor
Unlimited Experiments, Variations & Metrics
Basic Targeting, Triggers & Reporting
Multi-Arm Bandit & Rollout Campaigns
QA Assistant
Single Page Application (SPA) Support
Data Platform Access
Wingz AI Core Plan
Basic Support

Schedule a Demo

Web Experimentation & Rollout
Feature Show differences only Search	Enterprise	Pro	Growth
Campaign Types
AB Testing Build and compare variations of your website to analytically determine the better performing version.
Split URL Testing Compare various versions of your website hosted on multiple URLs by distributing website traffic among them to determine the highest-performing variation.
Rollout Campaigns Deploy changes or winning variations instantly across platforms - no developer help needed.
Multivariate(MVT) Testing Simultaneously modify multiple variables to test a hypothesis and determine the best-performing combination of variations.
Editor
No. of Concurrent Campaigns Total number of tests you can run on your account concurrently.	Unlimited	Unlimited	Unlimited
No. of Variations Total number of variations you can create for a test.	Unlimited	Unlimited	Unlimited
Visual Editor Utilize the powerful WYSIWYG point-and-click visual editor to create and edit variations with ease, eliminating the dependency on IT.
Code Editor Make advanced modifications to any aspect of your website using HTML, JavaScript, CSS, and jQuery.
Custom Code Blocks Incorporate your modifications into code blocks and configure the code block triggers to precisely control when your changes execute.
AI-Based Text Recommendations Generate alternate text recommendations for the existing copy on your website.
Add / Edit Elements Add new or edit UI elements to your webpage.
Preview Variation(s) Conduct a quality review of the variations by previewing them to verify that all modifications have been applied to the website before going live.
Embedded Source Loading Loads a page in the Visual Editor from pasted HTML/outerHTML, useful for authenticated, dynamic, or otherwise inaccessible pages.
QA Assistant An on-page tool for validating campaign variations, targeting, events, and transaction tracking before launch.
JavaScript Execution Timing Controls whether campaign JavaScript runs before or after the page DOM is ready, balancing faster display against element availability.
Multi-Page Campaigns Easily apply the same experience to multiple pages with a single click, eliminating the need for manual duplication of changes across pages.
Multi-Device Campaigns Tailor modifications to specific devices or apply them consistently across all devices.
Add Campaign JS Run a custom code for the entire campaign regardless of which variation the user sees.
Page DOM Layers Displays the page’s hierarchical DOM structure so users can navigate between nested parent and child elements and select the correct element to modify.
Redirection Variation Redirect visitors to alternate URLs as variations and test completely different page experiences with ease.
Personalized Text Personalize the text on your webpage with customer-specific behavioral or demographic data.
Sitewide JS Add custom code that gets executed before any campaign code executes across your site.
Social Proof & Urgency Messaging Build variations with social proof nudges driven by event-based variables.	Add-On available	Add-On available	Add-On available
Editor Library
Elements Library Library of customizable pre-designed UI elements like list item, content block, buttons, etc.
Save Modifications to Library Save and reuse modifications made to web elements to easily apply the same changes to similar elements without having to recreate them.
Save Elements to Library Use the click-and-save feature to store UI elements, such as text blocks, buttons, banners, and pop-ups, in the library for future reuse.
Widgets Library (Standard) Use prebuilt Wingify Widgets that can be modified directly within the Wingify Visual Editor.
Widgets Library (Custom) Build custom widgets using HTML, CSS and JS; save existing elements for reuse across pages and store widget settings as presets.
Widget Triggers Control when a widget appears, how often it appears, or does not appear when dismissed.
Campaign Settings
Goals / Metrics Configure and track goals in your Wingify account.	Unlimited	Unlimited	Unlimited
Traffic Allocation Allocate the traffic on which you want to run the campaign and distribute the allocated traffic among the various variations created for the test.
Traffic Sampling Allocate the traffic on which you want to run the campaign and distribute the allocated traffic among the various variations created for the test.
Alerts Set email alerts for account administrators to receive notifications for your Wingify campaign related activities.
Multi Arm Bandit Expose the better performing variation to more users long before the test reaches statistical significance, reducing opportunity cost.
Testing Objective Choose from two objectives: Better (apply changes only if the metric improves) or Better or Equivalence (apply if the metric improves or stays the same).
Fixed Horizon Tests Calculate results only after the entire sample size has been collected to get highly accurate results.
Sequential Testing Enable sequential testing for the stats engine to make in-built adjustments for peeking errors.
Advanced Split URL Redirection Config Support for regex and custom code based redirection in Split URL Testing.
Guardrails Monitor critical KPIs with guardrail metrics. Wingify disables underperforming variations or notifies you when metrics drop below guardrail thresholds.
Sample Ratio Mismatch Detection Sanity check to identify data collection and test setup discrepancies. If an SRM check fails, our stats engine will notify you of unreliable campaign results.
Multi-Browser QA Preview your tests across multiple browsers and validate them before launching the test.
Cross Domain Testing Run tests on multiple domains within the user journey, where user tracking and goals can be on one or more domains.
Scheduling Schedule tests at specific time/date or create recurring schedule to run tests.
Visitor Tracking Storage Location Choose where tracking information from visitor sessions is stored in their browser.
Enable Lazy Loading Defer campaign loading until it's needed to minimize page impact and improve website performance.
Campaign Frequency Determines how often an eligible visitor can enter or see a campaign
Funnel Tracking Connect multi-step user journeys to experiments for comprehensive, end-to-end funnel tracking.
Priority Rule Define the order in which campaigns run to prevent conflicts and ensure the right experiences are delivered.
Visitor Identifier Bring your own visitor IDs into Wingify to unify user identification across your ecosystem.
Data Export Control data exports across your workspace by enabling or disabling export access with a single setting.
Metric Attribution Window Attribute conversions within a defined time span using either a fixed time window or session boundaries.
Self Hosting Host Wingify library and campaign setting files on your servers, easing your dependency on Wingify servers.
Mutually Exclusive Groups Ensure that a user doesn't participate in two or more running tests to eliminate result noise, bias, and test inter-play.	Upto 10 user groups
Version History View the changes that you've made to your campaign over its lifetime.	No limit	No limit	Last 3
Targeting
URL Targeting Target users based on the URLs they land on.
Basic Device Targeting Target users based on the device they use — basic options like mobile, desktop, tablet.
Traffic Source Targeting Target users based on the traffic source (e.g., direct, non-paid, email) that directed them to the test page.
User Type Targeting Target returning users and new users accessing your website for the first time.
Basic Operating System Targeting Target users based on their desktop OS — basic options like macOS, Windows and Linux.
Advanced Device Targeting Target users based on device with advanced options including ipad, ipod, iphone, android, google tv, etc.
Advanced Operating System Targeting Target users based on desktop OS with advanced options like Windows 8, Unix, etc.
Browser Targeting Target users based on their browser.
Screen Resolution Targeting Target users based on their screen resolution.
User Agent Values Targeting Target users based on user-agent values.
Geo Targeting Target users from specific geographies or personalize website content for users from specific locations.
Cookie Based Targeting Target users based on cookie values. It can be customized based on varying business needs.
Javascript Variable Targeting Target user groups based on custom events that occur on your website using Javascript variables.
GTM Data Layer Variable Targeting Target users based on the GTM Data Layer variable values available on the page.
User Intent Targeting Target users based on their intent of visiting your website using referral URLs.
Query Parameter Targeting Target users based on their query parameters.
UTM Parameter Targeting Target users based on UTM parameters such as UTM source, medium, campaign etc.
Time Based Targeting Target users on your test page based on their arrival time and day of the week.
Saved User Segments Access previously created user segments for efficient reuse in tests without the need for repeated creation.
Conditional Targeting Create advanced user segments by combining multiple targeting conditions using AND and OR.
Advanced Targeting Conditions Use variables like Minute of the Hour, Average Time Spent in Session, Days Since Last Visit, Time Spent in Session, Browser Language, Days Since First Session, Days Since Last Session, Number of Sessions, Ad Blocker Detection, Same Day Visit to target visitors
Adblocker Targeting criterion that detects whether a visitor uses an ad blocker and triggers or excludes a campaign accordingly
Weather & Temperature Target users based on weather and temperature
Advanced Targeting Logic Use brackets to create targeting logic with multiple conditions, e.g. [Users in USA OR Users in India] AND [New Users OR iOS Device].
Behavioral Targeting Target based on events, user behavior, and actions taken by the user on your website.
IP Based Targeting Target users based on IP address.
Custom Attribute Targeting Target user groups based on custom user properties or attributes that carry information about the visitor, configured using Wingify Data360.
Custom Event Targeting Target user groups based on custom events representing user activity on your website, configured using Wingify Data360.
Attributes List Targeting Precisely target audience by matching a list of values with cookies, JavaScript variables, or any other identifier.	20	5	0
Triggers
Basic Page Viewed Trigger Trigger a campaign when a visitor has viewed at least 1 page in a session.
Basic Time Spent Trigger Trigger a campaign after a visitor has spent more than 10 seconds on the page or 60 seconds in a session.
Basic Page Scroll Trigger Trigger a campaign after a visitor has scrolled more than 50% of the page.
Basic Exit Intent Trigger Trigger a campaign when a visitor is trying to close the page.
Advance Page Viewed Trigger Trigger a campaign immediately or after a visitor has viewed a certain number of pages.
Advance Time Spent Trigger Trigger a campaign immediately or after a visitor has spent a certain amount of time on a page or a session.
Advance Page Scroll Trigger Trigger a campaign immediately or after a visitor has scrolled a certain percentage of the page.
Advance Exit Intent Trigger Trigger a campaign immediately or after a visitor is trying to close the page.
Conditional Triggers Create advanced triggers by combining multiple trigger conditions using AND and OR.
Saved Triggers Access previously created triggers for efficient reuse in campaigns without the need for repeated creation.
Click Element Trigger Trigger a campaign immediately or after a visitor has clicked on an element.
Form Submission Trigger Trigger a campaign immediately or after a visitor has submitted a form.
Engagement Trigger Trigger a campaign immediately or after there is engagement on the page.
New Session Trigger Trigger a campaign immediately or after a new session is created.
Javascript Trigger Write custom triggers using JavaScript to fire a campaign based on an event or a specific user action.
A/B Test Variation Trigger Trigger a campaign immediately or after a visitor sees a specific A/B test variation.
Goal Based Trigger Trigger a campaign immediately or after a particular goal you have configured in Wingify is completed.
Event-Based Triggers Trigger a campaign based on Data360 Events.
Advanced Trigger Logic Use brackets to create logic of triggers with multiple conditions.
Campaign Activation Trigger Control activation of campaigns using manual triggers by custom conditions in your website code.
Reports
Reporting Dashboard See the results of your experiments on the Bayesian-powered reporting dashboard.
Goal Comparison Compare multiple goals within the same report.
Download Summary CSV Download the summary report to see the high level information about your test data.
Share Report Share report with other Wingify account users or even with people without Wingify access.
Traffic Source Filters Filter reports based on where your users came from (e.g. direct, paid, non-paid, email).
Device Filters Filter reports based on the device your users use.
Operating System Filters Filter reports based on the operating system your users use.
User Type Filters Filter reports based on new or returning users to study their behavior separately.
UTM Parameter Filters Filter reports based on UTM parameters such as UTM source, medium, campaign etc.
Query Parameter Filter Filter reports based on query parameters.
Geo Filters Filter reports for specific geographies.
Time Based Filters Filter reports based on user arrival time or day of the week.
Saved Report Filters Save your report filter as a segment and reuse it to slice reports faster in the future.
Compare User Segments Simultaneously visualize and compare two or more user segments in reports for more comprehensive insights.
Conditional Filters Filter reports deeply by combining multiple segmentation conditions using AND and OR.
Session Recordings in Campaign Reports* Analyze complete user journeys for test variations and control with session recordings.
Heatmaps in Campaign Reports* Compare heatmaps Variation vs. Control or Converted vs. Non-converted within the campaign reports.
Advanced Reporting Logic Use brackets to create logic of filtering reports with multiple conditions.
Report Segmentation Slice and dice the report using the visitor's unique attributes and pre-defined user segments created in Wingify Data360.
Download Detailed CSV Download detailed user reports in .csv format with complete segment data, goal completion and custom dimensions.
Reports - Custom Metrics Tracking
Unique User Actions Track how many unique users trigger a specific event, like page visits, clicks, form submissions, etc.
Repeated User Action Track the total number of times an event is triggered to count repeated actions by users.
Value of User Actions Calculate the conversion of the event based on the value of property defined (first, last, min, max value).	First, Last, Minimum, Maximum	First	First
Aggregate Value of User Actions Tracks the sum or average of event properties as aggregate metrics — e.g. average order value or revenue.	Average, Sum
Metric Categorization Automatically categorize your performance goals into structured tracker types like Action, Revenue, and Page views for cleaner reporting.
Custom Table View Customize your reporting layout by adding, removing, or rearranging data columns to build tailored spreadsheet views.
RevenueIQ Insights Estimate transaction value and financial impact faster with explicit confidence levels to prioritize high-value deployments.
Opportunities Surface automated insights dynamically by highlighting high-performing or underperforming visitor segments directly within active report screens.
Campaign Live Audit Stream live visitor hits and event signals in real-time to debug, verify, and audit active experiment configurations.
Multi Conversion Data Columns Analyze repeat visitor actions by displaying unique conversions and total event occurrences side-by-side in distinct report columns.
Metric Filters Filter campaign reporting data instantly based on whether visitors triggered specific conversion goals or tracking metrics.
Event Filters Filter campaign reporting data instantly based on visitors triggered events.
Browsing Metrics (Bounce, Revisit Rate, Exit Rate) Track foundational user engagement by tracking session-level behavioral metrics such as bounce, revisit, and exit rates.
DOM Based Metrics (Hover, Blur, Focus, Mouse Down, Element Visible) Track advanced on-page micro-interactions including mouse hovers, focus changes, element visibility and more.
ROI Dashboard Quantify business value by measuring and projecting the financial impact of your experimentation program.
Platform & Account Management
Account Members Add multiple people to the same account but with varying levels of access.	Unlimited	Unlimited	Unlimited
Workspaces Create additional workspaces for different teams or digital assets.	5	3	1
Domains Register and run experiments on multiple domains within your Wingify account.	5	3	1
User Collaboration Tag and collaborate with your team on every action, metric, and variation.
Data Management - Data360
Custom Attributes Create and configure custom user properties or attributes containing information about the visitor.	50	0	0
Custom Events
Creation of New Events Create and configure events based on your specific business needs.	Unlimited	Unlimited	Unlimited
Additition of Events Property to Events Add event-specific properties to define the event.	10 per event	10 per event	10 per event
Computed Event Properties Derive new properties from existing event data to enhance the context of the event.
User Segment Creation Create audiences using standard and custom attributes already created using Wingify Data360.	Unlimited	Unlimited	Unlimited
Visitor Profiles Get insights about each visitor who has been part of active Wingify campaigns, including their properties and events.	Unlimited	5	5
Audit Populate all the current events, standard and custom, on your website to check if events are tracked properly.
Internal IP Exclusion Users who access your website from configured IP addresses will not be tracked in Wingify.
Events Stored Per User Per MAU quota of events stored or collected per user.	200 events stored per MAU*	100 events stored per MAU*	50 events stored per MAU*
Pages Classify your web pages into different categories to quickly create, manage and scale experiments specific to them.
Integrations Seamlessly integrate with third-party tools.
Unpublished Changes Save campaign edits without pausing running campaigns and publish them once approved.
Pages - CSS Selector & Code
Integrations - Multi Connector Support Allow customers to connect multiple accounts within a single integration connector.
Approvals Send campaign changes for approvals from stakeholders before publishing campaigns.
API Access (rate limit of 60K/month) Start and pause campaigns programmatically or pull test metrics into other dashboards.
Asset Hub
Images Store and reuse images from a centralized library across your campaigns and experiences.
Themes Create and manage reusable themes to maintain consistent experiences across campaigns.
Code Snippets Save and reuse custom code snippets to implement changes faster across experiments.
Widgets Build, store, and reuse widgets to quickly deploy consistent experiences across your website.
Website and Apps
Basic Cookie Consent Handling Control Wingify behavior based on consent with minimal site changes.
Advanced Cookie Consent Handling Seamlessly control Wingify behavior based on consent without site changes.
1 visitor 1 test Ensure each visitor participates in only one test at a time to eliminate experiment overlap and reduce result contamination.
Security & Compliance
Data Storage Your data is stored securely in the US, EU, or India - with a global CDN across 10+ locations for lightning-fast performance.	USA (NA), Belgium (EU), India (APAC)	USA (NA), Belgium (EU), India (APAC)	USA (NA), Belgium (EU), India (APAC)
2-Factor Authentication (2FA) Protect your account with two-factor authentication via app or email - enabled at both user and workspace levels.
GDPR, HIPAA, CCPA, ISO 27001:2013, ISO 27001:2019, ISO 27701, ISO 27017, ISO 27018, PCI DSS, SOC - 2 Type II Compliance Wingify meets global standards like GDPR, HIPAA, ISO, CCPA and PCI DSS - independently audited to keep your data safe and compliant.
Activity Monitoring Review the usage history, including all activities performed by different account members within the account.
Account Alerts Set email alerts for account administrators to receive notifications for Wingify account related activities.
Login Restriction Restrict login into your Wingify app to specific city / region / country / IP address.
Panic Mode Pause all Wingify scripts in one click across every website in your workspace when you need an immediate stop.
Single Sign On Enable single sign-on using any SAML 2.0 identity provider to authenticate members from your organization.
Support
Support Availability The availability of the support team to respond and resolve queries irrespective of timezone.	24 X 7	24 X 5	24 X 5
First Response Time (working days only) The time it takes for the support team to become available in your timezone for query resolution.	4 hrs	6 hrs	8 hrs
Knowledge Base Search and browse the online knowledge base for answers and documentation.
Email Support Reach out to support via registered email to give feedback or raise an issue.
Chat Support Reach out to support via in-app chat to give feedback or raise an issue.
Phone Support Get on a call with a Wingify support member to resolve your queries.
Customer Success
Self Paced Training Videos Watch recorded training videos for every feature as per your schedule.
Dedicated Account Manager A dedicated manager assigned to your account helps you every step of the way toward success.

Web Personalization

Deliver tailored experiences to every user across any device or platform.

Enterprise

For large teams, agencies & enterprises with advanced requirements

Everything in Pro plan, plus

Unlimited Concurrent Campaigns
All Targeting, Trigger & Reporting
Campaign Prioritisation
Self Hosting
Approval Workflow
Mutually Exclusive Groups
Single Sign On (SSO)
API Access
24x7 Support

Schedule a Demo

Pro

For businesses looking to scale personalizations

Everything in Growth plan, plus

5 Concurrent Campaigns
Advanced Targeting, Triggers & Reporting
Cross Domain Campaigns
Custom Widgets
Multi Arm Bandit Campaigns
User Collaboration
Pull Based Integrations
Advanced Support

Schedule a Demo

Growth

For small teams getting started with personalization

3 Concurrent Campaigns
Visual (WYSIWYG) & Code Editor
Unlimited Variations & Metrics
Basic Targeting, Triggers & Reporting
Experience Prioritisation
QA Assistant
Standard Widgets
Data Platform Access
Wingz AI Core Plan
Basic Support

Schedule a Demo

Web Personalization
Feature Show differences only Search	Enterprise	Pro	Growth
Editor
No. of Concurrent Campaigns Create personalized experiences for rule-based audience segments.	Unlimited	5	3
No. of Targets per Campaign Total number of targets you can create for a personalization campaign.	Unlimited	Unlimited	Unlimited
Experiences per Target Add multiple personalized experiences under each target group in a campaign.	Unlimited	Unlimited	1
Visual Editor Utilize the powerful WYSIWYG point-and-click visual editor to create and edit variations with ease, eliminating the dependency on IT.
Code Editor Make advanced modifications to any aspect of your website using HTML, JavaScript, CSS, and jQuery.
Custom Code Blocks Incorporate your modifications into code blocks and configure the code block triggers to precisely control when your changes execute.
AI-Based Text Recommendations Generate alternate text recommendations for the existing copy on your website.
Add / Edit Elements Add new or edit UI elements to your webpage.
Preview Campaign Conduct a quality review of the created campaigns by previewing them to verify that all modifications have been applied to the website before going live.
Personalized Text Personalize text on your webpage with customer-specific, demographic or any other available information.
JavaScript Execution Timing Controls whether campaign JavaScript runs before or after the page DOM is ready, balancing faster display against element availability.
Embedded Source Loading Loads a page in the Visual Editor from pasted HTML/outerHTML, useful for authenticated, dynamic, or otherwise inaccessible pages.
QA Assistant An on-page tool for validating campaign variations, targeting, events, and transaction tracking before launch.
Multi-Device Campaigns Tailor modifications to specific devices or apply them consistently across all devices.
Add Campaign JS Run a custom code for the entire campaign regardless of which variation the visitors see.
Multi-Page Campaigns Easily apply the same experience to multiple pages with a single click, eliminating the need for manual duplication of changes across pages.
Sitewide JS Add custom code that gets executed before any campaign code executes across your site.
Redirection Variation Redirect visitors to alternate URLs as variations and test completely different page experiences with ease.
Social Proof & Urgency Messaging Build variations with social proof nudges driven by event-based variables.	Add-On available	Add-On available	Add-On available
Editor Library
Elements Library Library of customizable pre-designed UI elements like list item, content block, buttons, etc.
Widgets Library (Standard) Use prebuilt Wingify Widgets that can be modified directly within the Wingify Visual Editor.
Save Modifications to Library Save and reuse modifications made to web elements to easily apply the same changes to similar elements without having to recreate them.
Save Elements to Library Use the click-and-save feature to store UI elements, such as text blocks, buttons, banners, and pop-ups, in the library for future reuse.
Widgets Library (Custom) Build custom widgets using HTML, CSS and JS; save existing elements for reuse across pages and store widget settings as presets.
Widget Triggers Control when a widget appears, how often it appears, or does not appear when dismissed.
Campaign Settings
Goals / Metrics Configure and track goals in your Wingify account.	Unlimited	Unlimited	Unlimited
Traffic Allocation Allocate the traffic on which you want to run the campaign and distribute the allocated traffic among the various variations created for the campaign.
Alerts Set email alerts for account administrators to receive notifications for your Wingify campaign related activities.
Target Prioritization Prioritize target as a tiebreaker for visitors who qualify for multiple targets.
Advanced Split URL Redirection Config Support for regex and custom code based redirection in Split URL Testing.
Multi-Browser QA Preview your campaigns across multiple browsers and validate them before launching the campaign.
Cross Domain Testing Run tests on multiple domains within the user journey, where user tracking and goals can be on one or more domains.
Scheduling Schedule campaigns at specific time/date or create recurring schedule to run campaigns.
Multi-Armed Bandit for Targets Continuously optimize experience delivery for each target by favoring higher-performing variants in real time.
Visitor Tracking Storage Location Choose where tracking information from visitor sessions is stored in their browser.
Enable Lazy Loading Defer campaign loading until it's needed to minimize page impact and improve website performance.
Campaign Frequency Determines how often an eligible visitor can enter or see a campaign
Funnel Tracking Connect multi-step user journeys to experiments for comprehensive, end-to-end funnel tracking.
Priority Rule Define the order in which campaigns run to prevent conflicts and ensure the right experiences are delivered.
Visitor Identifier Bring your own visitor IDs into Wingify to unify user identification across your ecosystem.
Metric Attribution Window Attribute conversions within a defined time span using either a fixed time window or session boundaries.
Self Hosting Host Wingify library and campaign setting files on your servers, easing your dependency on Wingify servers.
Holdback Control Group* Set aside a portion of traffic to measure true uplift from personalization.
Mutually Exclusive Groups Ensure that a user doesn't participate in two or more running campaigns to eliminate result noise, bias, and campaign inter-play.	Upto 10 user groups
Version History View the changes that you've made to your campaign over its lifetime.	Unlimited	Unlimited	Last 3
*Holdback control group is available only with the Enterprise plan of Wingify Testing, in addition to your Wingify Personalization subscription.
Variation Targeting
Traffic Source Targeting Target users based on the traffic source (e.g., direct, non-paid, email) that directed them to the campaign page.
Basic Device Targeting Target users based on the device they use. Basic options like mobile, desktop, tablet available.
User Type Targeting Target returning users, accessing your website from the same browser subsequently, and new users, accessing your website for the first time.
Basic Operating System Targeting Target users based on their desktop OS. Basic options like macOS, Windows and Linux available.
Query Parameter Targeting Target users based on query parameters.
UTM Parameter Targeting Target users based on using UTM parameters such as UTM source, medium, campaign etc.
Advanced Device Targeting Target users based on the device they use. Advanced options like mobile, desktop, tablet, ipad, ipod, iphone, android, google tv etc. available.
Advanced Operating System Targeting Target users based on their desktop OS. Advanced options like macOS, Windows, Linux, Unix, Windows 8 etc. available.
Advanced URL Based Targeting Target visitors only when they first visit a specific URL in multi-page campaigns or you wish to target visitors who arrive on your test page via specific referral.
Browser Targeting Target users based on their browser.
Screen Resolution Targeting Target users based on their screen resolution.
User Agent Values Targeting Target users based on user-agent values.
Geo Targeting Target users from specific geographies or personalize website content for users from specific locations.
Cookie Based Targeting Target users based on cookie values. It can be customized based on varying business needs.
Javascript Variable Targeting Target user groups based on custom events that occur on your website using Javascript variables.
User Intent Targeting Target users based on their intent of visiting your website using search keywords or referral URLs.
Time Based Targeting Target users on your campaign page based on their arrival time and day of the week.
Saved User Segments Access previously created user segments for efficient reuse in campaigns without the need for repeated creation.
Conditional Targeting Create advanced user segments by combining multiple targeting conditions using AND and OR.
Advanced Targeting Conditions Use variables like Minute of the Hour, Average Time Spent in Session, Days Since Last Visit, Time Spent in Session, Browser Language, Days Since First Session, Days Since Last Session, Number of Sessions, Ad Blocker Detection, Same Day Visit to target visitors
Weather & Temperature Target users based on weather and temperature
Advanced Targeting Logic Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR IOS Device].
Behavioral Targeting Target based on events, user behavior, and actions taken by the user on your website.
IP Based Targeting Target users based on IP address.
Custom Attribute Targeting Target user groups based on custom user properties or attributes that carry information about the visitor. These attributes can be configured using Wingify Data360.
Custom Event Targeting Target user groups based on custom events representing user activity on your website. These events can be configured using Wingify Data360.
Attributes List Targeting Precisely target audience by matching a list of values with cookies, JavaScript variables, or any other identifier.	20	5	0
Targeting
URL Targeting Target users based on the URLs they land on.
Experience Level Targeting Target different experiences to different visitor segments as part of the same campaign.
Traffic Source Targeting Target users based on the traffic source (e.g., direct, non-paid, email) that directed them to the campaign page.
Basic Device Targeting Target users based on the device they use. Basic options like mobile, desktop, tablet available.
Query Parameter Targeting Target users based on query parameters.
UTM Parameter Targeting Target users based on using UTM parameters such as UTM source, medium, campaign etc.
User Type Targeting Target returning users, accessing your website from the same browser subsequently, and new users, accessing your website for the first time.
Basic Operating System Targeting Target users based on their desktop OS. Basic options like macOS, Windows and Linux available.
Advanced Device Targeting Target users based on the device they use. Advanced options like mobile, desktop, tablet, ipad, ipod, iphone, android, google tv etc. available.
Advanced Operating System Targeting Target users based on their desktop OS. Advanced options like macOS, Windows, Linux, Unix, Windows 8 etc. available.
Advanced URL Based Targeting Target visitors only when they first visit a specific URL in multi-page campaigns or you wish to target visitors who arrive on your test page via specific referral URLs.
Browser Targeting Target users based on their browser.
Screen Resolution Targeting Target users based on their screen resolution.
User Agent Values Targeting Target users based on user-agent values.
Geo Targeting Target users from specific geographies or personalize website content for users from specific locations.
Cookie Based Targeting Target users based on cookie values. It can be customized based on varying business needs.
Javascript Variable Targeting Target user groups based on custom events that occur on your website using Javascript variables.
GTM Data Layer Variable Targeting Target users based on the GTM Data Layer variable values available on the page.
User Intent Targeting Target users based on their intent of visiting your website using search keywords or referral URLs.
Time Based Targeting Target users on your campaign page based on their arrival time and day of the week.
Saved User Segments Access previously created user segments for efficient reuse in campaigns without the need for repeated creation.
Conditional Targeting Create advanced user segments by combining multiple targeting conditions using AND and OR.
Advanced Targeting Conditions Use variables like Minute of the Hour, Average Time Spent in Session, Days Since Last Visit, Time Spent in Session, Browser Language, Days Since First Session, Days Since Last Session, Number of Sessions, Ad Blocker Detection, Same Day Visit to target visitors
Weather & Temperature Target users based on weather and temperature
Advanced Targeting Logic Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR IOS Device].
Behavioral Targeting Target based on events, user behavior, and actions taken by the user on your website.
IP Based Targeting Target users based on IP address.
Custom Attribute Targeting Target user groups based on custom user properties or attributes that carry information about the visitor. These attributes can be configured using Wingify Data360.
Custom Event Targeting Target user groups based on custom events representing user activity on your website. These events can be configured using Wingify Data360.
Attributes List Targeting Precisely target audience by matching a list of values with cookies, JavaScript variables, or any other identifier.	20	5	0
Triggers
Basic Page Viewed Trigger Trigger a campaign when a visitor has viewed at least 1 page in a session.
Basic Time Spent Trigger Trigger a campaign after a visitor has spent more than 10 seconds on the page or 60 seconds in a session.
Basic Page Scroll Trigger Trigger a campaign after a visitor has scrolled more than 50% of the page.
Basic Exit Intent Trigger Trigger a campaign when a visitor is trying to close the page.
Advance Page Viewed Trigger Trigger a campaign immediately or after a visitor has viewed a certain number of pages.
Advance Time Spent Trigger Trigger a campaign immediately or after a visitor has spent a certain amount of time on a page or a session.
Advance Page Scroll Trigger Trigger a campaign immediately or after a visitor has scrolled a certain percentage of the page.
Advance Exit Intent Trigger Trigger a campaign immediately or after a visitor is trying to close the page.
Conditional Triggers Create advanced triggers by combining multiple trigger conditions using AND and OR.
Saved Triggers Access previously created triggers for efficient reuse in campaigns without the need for repeated creation.
Click Element Trigger Trigger a campaign immediately or after a visitor has clicked on an element.
Form Submission Trigger Trigger a campaign immediately or after a visitor has submitted a form.
Engagement Trigger Trigger a campaign immediately or after there is engagement on the page.
New Session Trigger Trigger a campaign immediately or after a new session is created.
Javascript Trigger Write custom triggers using JavaScript to fire a campaign based on an event or a specific user action.
A/B Test Variation Trigger Trigger a campaign immediately or after a visitor sees a specific A/B test variation.
Goal Based Trigger Trigger a campaign immediately or after a particular goal you have configured in Wingify is completed.
Event-Based Triggers Trigger a campaign based on Data360 Events.
Advanced Trigger Logic Use brackets to create logic of triggers with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device].
Campaign Activation Trigger Control activation of campaigns using manual triggers by custom conditions in your website code.
Reports
Reporting Dashboard Get an overview of your campaign in our reporting dashboard.
Goal Comparison Compare multiple goals within the same report.
Download Summary CSV Download the summary report to see the high level information about your campaign data.
Share Report Share report with other Wingify account users or even with people without Wingify access.
Traffic Source Filters Filter reports based on where your users came from (e.g. direct, paid, non-paid, email).
Device Filters Filter reports based on what device your users use.
Operating System Filters Filter reports based on what operating system your users use.
User Type Filters Filter reports based on new or returning users differently to study their behavior separately and personalize their experiences.
UTM Parameter Filters Filter reports based on UTM parameters such as UTM source, medium, campaign etc.
Query Parameter Filter Filter reports based on query parameters.
Geo Filters Filter reports for specific geographies.
Time-based Filters Filter reports based on user arrival time or day of the week.
Saved Report Filters Save your report filter as a segment and you can reuse this to slice reports faster in future.
Compare User Segments Simultaneously visualize and compare two or more user segments in reports for far more comprehensive insights and decision-making.
Conditional Filters Filter reports deeply by combining multiple segmentation conditions using AND and OR.
Advanced Reporting Logic Use brackets to create logic of filtering reports with multiple conditions. For example - [Users in USA OR Users in India] AND [New users OR iOS Device].
Report Segmentation Slice and dice the report using the visitor's unique attributes and pre-defined user segments created in Wingify Data360 to analyze campaign performance. This is applicable if you have configured attributes and segments in Wingify Data360.
Download Detailed CSV Download detailed user reports in .csv format with complete segment data, goal completion and custom dimensions.
Reports - Custom Metrics Tracking
Unique User Actions Track how many unique users trigger a specific event, like page visits, clicks, form submissions, etc.
Repeated User Action Track the total number of times an event is triggered to count repeated actions by users.
Value of User Actions Calculate the conversion of the event based on the value of property defined (first, last, min, max value).	First, Last, Minimum, Maximum	First	First
Aggregate Value of User Actions Tracks the sum or average of event properties as aggregate metrics — e.g. average order value or revenue.	Average, Sum
Metric Categorization Automatically categorize your performance goals into structured tracker types like Action, Revenue, and Page views for cleaner reporting.
Custom Table View Customize your reporting layout by adding, removing, or rearranging data columns to build tailored spreadsheet views.
RevenueIQ Insights Estimate transaction value and financial impact faster with explicit confidence levels to prioritize high-value deployments.
Opportunities Surface automated insights dynamically by highlighting high-performing or underperforming visitor segments directly within active report screens.
Multi Conversion Data Columns Analyze repeat visitor actions by displaying unique conversions and total event occurrences side-by-side in distinct report columns.
Campaign Live Audit Stream live visitor hits and event signals in real-time to debug, verify, and audit active experiment configurations.
Metric Filters Filter campaign reporting data instantly based on whether visitors triggered specific conversion goals or tracking metrics.
Event Filters Filter campaign reporting data instantly based on visitors triggered events.
DOM Based Metrics (Hover, Blur, Focus, Mouse Down, Element Visible) Track advanced on-page micro-interactions including mouse hovers, focus changes, element visibility and more.
Advanced Metrics (Bounce, Revisit Rate, Exit Rate) Track foundational user engagement by tracking session-level behavioral metrics such as bounce, revisit, and exit rates.
Platform & Account Management
Account Members Add multiple people to the same account but with varying levels of access.	Unlimited	Unlimited	Unlimited
Workspaces Create additional workspaces for different teams or digital assets. Very handy for large enterprises. Not applicable to agencies.	5	3	1
Domains Register and run experiments on multiple domains within your Wingify account. Ideal for businesses managing more than one website.	5	3	1
User Collaboration Tag and collaborate with your team on every action, metric, and variation. Keep your campaigns running seamlessly.
Data Management - Data360
Custom Attributes Create and configure custom user properties or attributes containing information about the visitor.	50	0	0
Custom Events
Creation of New Events Create and configure events based on your specific business needs.	Unlimited	Unlimited	Unlimited
Additition of Events Property to Events Add event-specific properties to define the event.	10 per event	10 per event	10 per event
Computed Event Properties Derive new properties from existing event data to enhance the context of the event.
User Segment Creation Create audiences using standard and custom attributes already created using Wingify Data360.	Unlimited	Unlimited	Unlimited
Visitor Profiles Get insights about each visitor who has been part of active Wingify campaigns, including their properties and events.	Unlimited	5	5
Audit Populate all the current events, standard and custom, on your website to check if events are tracked properly.
Internal IP Exclusion Users who access your website from these IP addresses will not be tracked in Wingify.
Events Stored Per User Per MAU quota of events stored or collected per user.	200 events stored per MAU*	100 events stored per MAU*	50 events stored per MAU*
Pages Classify your web pages into different categories to quickly create, manage and scale experiments specific to them.
Integrations Seamlessly integrate with third-party tools.
Integrations - Multi Connector Support Allow customers to connect multiple accounts within a single integration connector.
Unpublished Changes Save campaign edits without pausing running campaigns and publish them once approved.
Approvals Send campaign changes and edits for approvals from stakeholders of your organization from within Wingify itself before publishing campaigns.
API Access (rate limit of 60K/month) Make use of user's unique attributes to analyze campaign performance.
*This denotes how events stored per user will have a limit in the future. This has not been implemented on the app, is representational, and does not affect current pricing. However, this will be applicable in the future for all customers as per their respective plans.
Asset Hub
Images Store and reuse images from a centralized library across your campaigns and experiences.
Widgets Build, store, and reuse widgets to quickly deploy consistent experiences across your website.
Themes Create and manage reusable themes to maintain consistent experiences across campaigns.
Code Snippets Save and reuse custom code snippets to implement changes faster across experiments.
Website and Apps
Basic Cookie Consent Handling Control Wingify behavior based on consent with minimal site changes.
Advanced Cookie Consent Handling Seamlessly control Wingify behavior based on consent without site changes.
Security & Compliance
Data Storage All Wingify data is stored in one of the three data centers, as configured for the accounts.	USA (NA), Belgium (EU), India (APAC)	USA (NA), Belgium (EU), India (APAC)	USA (NA), Belgium (EU), India (APAC)
2-Factor Authentication (2FA) 2FA provides an extra layer that protects your data from cybercrime & fraud. Wingify offers both account and individual level 2FA.
GDPR, HIPAA, CCPA, ISO 27001:2013, ISO 27001:2019, ISO 27701, ISO 27017, ISO 27018, PCI DSS, SOC - 2 Type II Compliance Wingify meets global standards like GDPR, HIPAA, ISO, CCPA and PCI DSS - independently audited to keep your data safe and compliant.
Activity Monitoring Review the usage history, including all activities performed by different account members within the account.
Account Alerts Set email alerts for account administrators to receive notifications for your Wingify account related activities.
Login Restriction Restrict login to specific city/region/country/IP address.
Panic Mode Pause all Wingify scripts in one click across every website in your workspace when you need an immediate stop.
Single Sign On Enable single-sign on using any SAML 2.0 identity provider to authenticate members from your organization.
Support
Support Availability The availability of our support team to respond and resolve your queries irrespective of the timezone.	24 X 7	24 X 5	24 X 5
First Response Time (working days only) The time it takes for our support team members to become available in your timezone for query resolution.	4 hrs	6 hrs	8 hrs
Knowledge Base Search and browse our online knowledge base for answers and documentation.
Email Support Reach out to support via registered email to give feedback or raise an issue.
Chat Support Reach out to support via in-app chat to give feedback or raise an issue.
Phone Support Get on a call with a Wingify support member to resolve your queries.
Customer Success
Self Paced Training Videos Watch our recorded training videos for every feature as per your schedule.
Dedicated Account Manager A dedicated manager assigned to your account helps you every step of the way toward success.

Feature Experimentation, Personalization & Rollout

Test and roll out complex features with minimal risk across any tech stack or device.

Enterprise

For large teams, agencies & enterprises with advanced requirements

Everything in Pro plan, plus

All Targeting & Reporting
Technical Debt Recommendations
Kill Switch based on Metrics
Holdout Groups
Self Hosting
Approval Workflow
Mutually Exclusive Groups
Single Sign On (SSO)
API Access
24x7 Support

Schedule a Demo

Pro

For businesses looking to scale feature experimentations

Everything in Growth plan, plus

Unlimited Feature Flags, Variables & Environments
JSON Data Type Supported
Feature Personalisation
Guardrails Metrics
Multi Variate Testing
Multi-Arm Bandit
Advanced Targeting & Reporting
User Collaboration
Pull Based Integrations
Advanced Support

Schedule a Demo

Growth

For small teams getting started with feature experimentation

Open Source SDKs in 8+ Languages
10 Feature Flags
5 Feature Variables
3 Environments
Feature Experimentation & Rollouts
Basic Reporting
Webhooks
Data Platform Access
Wingz AI Core Plan
Basic Support

Schedule a Demo

Feature Experimentation, Personalization & Rollout
Feature Show differences only Search	Enterprise	Pro	Growth
Feature Flag Configuration
Feature Flags Use feature flags to enable or disable features. When enabled, features are rolled out according to their rules. When disabled, features are inactive regardless of the rules.	Unlimited	Unlimited	10
Feature Variables Declare variables and define default values for each variable within the feature.	Unlimited variables	Unlimited variables	5 variables
Feature Variable Data Types Specify the data type for each variable in your features.	String, integer, float, boolean, and JSON	String, integer, float, boolean, and JSON	String, integer, float, boolean
Feature Variable Variations Create multiple variations of feature variables for A/B/n testing, personalization, and rollouts, and update them in real-time without needing code reviews.	A/B/n tests	A/B/n tests	A/B/n tests
Feature Variable Dashboard Get an overview of all feature variables created under each feature.
Environments Configure multiple environments (like Staging, QA) for each feature to run tests in simulated environments. Ensure your changes are of production-ready quality and release features confidently.	Unlimited	Unlimited	3 environments
Debugger Test your rules by simulating user scenarios. Ensure each rule triggers the correct outcome before releasing feature optimizations.
Feature Activity Timeline View the changes made to your feature over its entire duration.
Technical Debt Recommendations Receive recommendations to remove outdated feature flags and maintain a clean codebase.
Rollouts
Feature Rollout Rules Set conditions to determine which users will see each feature.
Concurrent Rollout Rules Manage the number of rollout rules that can be active simultaneously.	Unlimited	Unlimited	Limited (1 rollout rule per flag)
Clone Settings Of Another Rollout Rule Copy another rollout rule's settings to quickly set up a new rule with similar or slightly modified settings.
Set Rollout Rule Priority Drag and drop rules to set their order of priority. The system checks the top rule first, moving to the next if there's no match, and continues evaluating rules until a match is found or all rules are evaluated.
Rollout Percentage (Traffic Allocation) Control the percentage of users who can see this feature.
Impact Analysis Of Feature Rollout Analyze the impact of a feature when it is turned on versus when it is turned off to understand the overall effect of the feature release on key metrics.
Phased Rollouts & Rollbacks Based On Time Add multiple conditions to modify rollout percentages or the status of features (ON or OFF) based on time.
Scheduling Schedule rollout rules to automatically start and stop at specified dates and times, enabling hands-free launches without manual intervention.
Phased Rollouts And Rollbacks Based On Metric Add multiple conditions to modify rollout percentages or the status (ON or OFF) according to metric conversion percentages.
Kill Switch Based On Metrics Automatically roll back a feature if metric conversion rates drop below a preset threshold.
Testing
Testing Rules Set conditions to determine which users get included in a feature test.
Concurrent Tests On The Same Feature The number of testing rules per feature that can be active simultaneously.	Unlimited	Unlimited	Limited
Clone Settings Of Another Testing Rule Copy another testing rule's settings to quickly set up a new rule with similar or slightly modified settings.
Set Testing Rule Priority Drag and drop rules to set their order of priority. The system checks the top rule first, moving to the next if there's no match, and continues evaluating rules until a match is found or all rules are evaluated.
Set Traffic Allocation Define the percentage of total traffic to include in the testing rule.
Traffic Split Across Variations Specify the percentage of traffic to be allocated to each variation within the testing rule.
Testing Objective Choose from two objectives when creating a campaign: Better — apply campaign changes only if the metric improves. Better or Equivalence — apply campaign changes if the metric improves or remains the same.
Fixed Horizon Tests Calculate results only after the entire sample size has been collected to get highly accurate results.
Sequential Testing Enable sequential testing for the stats engine to make in-built adjustments for peeking errors.
Guardrails Monitor critical KPIs with guardrail metrics. Wingify disables underperforming variations or notifies you when metric (like conversion rates or revenue) drop below guardrail thresholds.
Multivariate Tests Analytically determine the most effective combination of feature variable values by testing various value combinations within a single experiment.
Multi-Armed Bandit Expose the better-performing variation to more users to accelerate results.
Auto-Deploy Auto-deploy winning variations from A/B tests.
Scheduling Schedule testing rules to automatically start and stop at specified dates and times, enabling time-boxed experiments without manual intervention.
Holdout Groups Reserve a segment of users from all active features to serve as a global control group, allowing you to measure the cumulative lift of your feature releases and experiments.
Personalization
Personalization Rules Set conditions to determine which users get included in a personalization experience.
Concurrent Personalizations On The Same Feature The number of personalization rules per feature that can be active simultaneously.	Unlimited	Unlimited	Not Available
Clone Settings Of Another Personalization Rule Copy another personalization rule's settings to quickly set up a new rule with similar or slightly modified settings.
Set Personalization Rule Priority Drag and drop rules to set their order of priority. The system checks the top rule first, moving to the next if there's no match, and continues evaluating rules until a match is found or all rules are evaluated.
Set Traffic Allocation Define the percentage of total traffic to include in the testing rule.
Scheduling Schedule personalization rules to automatically start and stop at specified dates and times, enabling time-based personalized experiences without manual intervention.
Audience Selection Options For Rules
UserID Specific Ensure specific users always receive a particular variation based on their userID.
Device Type Target users based on device type, with options like mobile, desktop, tablet, etc.
Operating System Target users based on their desktop OS, such as macOS, Windows, Linux etc.
Browser* Target users based on the browsers they use.
Geo* Target users from specific geographies to include them in feature rollouts, feature experiments, or deliver a personalized experience for them.
App Version Target users based on their mobile application version to ensure features reach users on specific app builds.
Browser Version Target users based on the specific version of their web browser.
OS Version Target users based on the specific version of their operating system.
Device Model Target users based on their specific device model (e.g. iPhone 15, Samsung Galaxy S24).
Locale Target users based on their locale (language and region settings) to deliver language- or region-specific experiences.
Manufacturer Target users based on their device manufacturer (e.g. Apple, Samsung, Google).
User Agent Segment users based on information provided by the User Agent.
Feature Flag Status Target users based on the status of another feature being on or off.
Custom Variable Target users based on specified custom variables and conditions.
Custom Segments Create audience segments by defining specific criteria to include particular user groups.
Saved User Segments Reuse previously created user segments in rules without recreating them.
Conditional Targeting Build advanced user segments by combining multiple targeting conditions with logical operators AND and OR.
IP Address Target users based on IP addresses.
Attributes List Targeting Precisely target audience by matching a list of values with a set of attribute values uploaded as a list.	Unlimited	Limited
Advanced Targeting Logic Use brackets to combine multiple conditions in targeting logic, e.g. '[Users in the United States OR India] AND [New users OR Android devices]'.
*Note: Few targeting features may require additional setup conditions. Please email support@Wingify.com for setup help.
Reports And Filters
Reporting Dashboard View the results of your tests, rollouts, and personalization rules on our Bayesian-powered dashboard.
Event Batching Event batching allows the Wingify SDK to queue and send multiple events in a single request, optimizing network bandwidth and metrics tracking.
Metrics Configure and track metrics you aim to optimize through feature optimizations.
Metric Comparison Simultaneously compare multiple metrics within a single report for more comprehensive analysis.
Download Summary CSV Download a summary report with high-level insights into your optimization efforts.
Share Report Share reports with other Wingify users or external stakeholders without Wingify access.
Report Filters Filter your data to gain deeper insights into different user segments.
Device Filter Filter reports based on the devices used by your users.
Operating System Filter Filter reports based on your users' operating systems.
Browser Filter Filter reports by the browsers your users use.
User Agent Filter Filter reports by the user agents of your visitors.
Geo Filter Filter reports for specific geographic locations.
UserID Filter Segment reports based on unique visitor IDs.
Saved Report Filters Save frequently used filter combinations for easy future access.
Compare User Segments Compare and visualize multiple user segments simultaneously for deeper insights.
Conditional Filters Combine multiple conditions using AND/OR to refine your report filters.
Funnel Tracking Connect multi-step user journeys to experiments for comprehensive, end-to-end funnel tracking.
Advanced Reporting Logic Use brackets to create complex filtering logic with multiple conditions (e.g., [Users in the U.S. OR India] AND [New users OR Android devices]).
Download Detailed CSV Download detailed user reports in CSV format, including segment data, metric conversions, and custom dimensions.
Session Recordings in Campaign Reports Watch session recordings of users participating in your campaigns directly within campaign reports to understand how users interact with different feature variations. Requires Wingify Insights.
Heatmaps in Campaign Reports View heatmaps for users in your campaigns within campaign reports to visualize click and scroll patterns across different feature variations. Requires Wingify Insights.
ROI Dashboard Quantify business value by measuring and projecting the financial impact of your experimentation program.
Custom Metrics Tracking
Value Of User Actions Calculate conversions based on specific event property values. Track the first, last, minimum, or maximum value of these properties.	First, Last, Minimum, Maximum Value	First value	First value
Repeated User Action Track how often an event is triggered to capture repeated actions like form submissions.
Aggregate Value Of User Actions Track the sum or average of event properties as aggregate metrics, such as average order value or total revenue.	Average, Sum
Metric Attribution Window Attribute conversions within a defined time span using either a fixed time window or session boundaries.
SDKs (Getting Started)
Open Source SDKs In 10+ Languages Easily integrate our SDKs into your applications to run feature optimizations. Wingify supports front-end, back-end, mobile, and OTT SDKs.
Node https://github.com/wingify/Wingify-fme-node-sdk
JavaScript https://github.com/wingify/Wingify-fme-node-sdk
React https://github.com/wingify/Wingify-fme-react-sdk
Java https://github.com/wingify/Wingify-fme-java-sdk
PHP https://github.com/wingify/Wingify-fme-php-sdk
Python https://github.com/wingify/Wingify-fme-python-sdk
.Net https://github.com/wingify/Wingify-fme-dotnet-sdk
Go https://github.com/wingify/Wingify-fme-go-sdk
Ruby https://github.com/wingify/Wingify-fme-ruby-sdk
Android https://github.com/wingify/Wingify-fme-android-sdk
iOS https://github.com/wingify/Wingify-fme-ios-sdk
React Native https://github.com/wingify/Wingify-fme-react-native-sdk
Flutter https://github.com/wingify/Wingify-fme-flutter-sdk
Developer Tools
MCP Server Manage and clean up feature flags right inside your IDE or AI coding assistant.
VS Code Extension View, search, and toggle feature flags without leaving VS Code.
Platform & Account Management
Account Members Add multiple people to the same account but with varying levels of access.	Unlimited	Unlimited	Unlimited
Workspaces Create additional workspaces for different teams or digital assets. Very handy for large enterprises. Not applicable to agencies.	5	3	1
Domains Register and run experiments on multiple domains within your Wingify account.	5	3	1
Bot-Exclusion By User Agent Ensure accurate reports by automatically excluding bot user agents from your campaigns.
User Collaboration Tag, comment and collaborate with your team on every action, metric, and variation. Keep your campaigns running seamlessly.
Data Management - Data360
Custom Attributes Create and configure custom user properties or attributes containing information about the visitor.	50	0	0
Custom Events
Creation of New Events Create and configure events based on your specific business needs.	Unlimited	Unlimited	Unlimited
Additition of Events Property to Events Add event-specific properties to define the event.	10 per event	10 per event	10 per event
Computed Event Properties Derive new properties from existing event data to enhance the context of the event.
User Segment Creation Create audiences using standard and custom attributes already created using Wingify Data360.	Unlimited	Unlimited	Unlimited
Visitor Profiles Get insights about each visitor who has been part of active Wingify campaigns, including their properties and events.	Unlimited	5	5
Audit Populate all the current events, standard and custom, on your website to check if events are tracked properly.
Internal IP Exclusion Users who access your website or application from these IP addresses will not be tracked in Wingify.
Events Stored Per User Per MAU quota of events stored or collected per user.	200 events stored per MAU*	100 events stored per MAU*	50 events stored per MAU*
Webhooks Ensure your tests always run with the latest Wingify setting files by enabling webhooks for campaigns.
Integrations Easily integrate with third-party tools for streamlined campaign setups and in-depth analysis.
Unpublished Changes Save campaign edits without pausing running campaigns and publish them once approved.
Open Access Allow users with restricted role access to create and disable feature flag rules in specific environments, without requiring Publish permissions or access to production.
Approvals Send campaign changes for approvals from stakeholders before publishing campaigns.
API Access (rate limit of 60000/month) Start and pause tests programmatically or pull test metrics into other dashboards.
Mutually Exclusive Groups With Priorities And Weights Ensure users are not exposed to multiple active tests simultaneously, eliminating bias, result contamination, and conflicting experiences. Set priorities and weights to control the rule execution order within mutually exclusive groups.	Upto 10 user groups
Security & Compliance
Data Storage All Wingify data is stored in one of the three data centers, as configured for the accounts.	USA (NA), Belgium (EU), India (APAC)	USA (NA), Belgium (EU), India (APAC)	USA (NA), Belgium (EU), India (APAC)
2-Factor Authentication (2FA) 2FA provides an extra layer that protects your data from cybercrime & fraud. Wingify offers both account and individual level 2FA.
GDPR, HIPAA, CCPA, ISO 27001:2013, ISO 27001:2019, PCI DSS Compliant Wingify meets global standards like GDPR, HIPAA, ISO, CCPA and PCI DSS - independently audited to keep your data safe and compliant.
Activity Monitoring Review the usage history, including all activities performed by different account members within the account.
Account Alerts Set email alerts for account administrators to receive notifications for your Wingify account-related activities.
Login Restriction Restrict login access by city, region, country, or specific IP addresses.
Single Sign On Enable SSO using any SAML 2.0 identity provider for user authentication within your organization.
Support
Support Availability The time when the support team members are available to resolve your queries.	24 X 7	24 X 5	24 X 5
First Response Time (working days only) Time taken by a support team member to acknowledge the request and respond with the solution or follow-up queries.	4 hrs	6 hrs	8 hrs
Knowledge Base Search our online knowledge base for documentation and answers to your queries.
Developer Documentation Developer documentation helps developers understand how they can use different APIs in the SDK for their experiments.
Email Support Reach out to support via registered email to give feedback or raise an issue.
Chat Support Reach out to support via in-app chat to give feedback or raise an issue.
Phone Support Get on a call with a Wingify support team member to resolve your queries.
Customer Success
Self Paced Training Videos Watch our recorded training videos for every feature as per your schedule.
Dedicated Account Manager A dedicated manager assigned to your account will guide you every step of the way toward success.

Select Product

Behavior Analytics

Understand user behavior and uncover what’s stopping them from converting or engaging across platform

Enterprise

For large teams, agencies & enterprises with advanced requirements

Everything in Pro plan, plus

20 Form Analysis
Mobile App Heatmaps
Mobile App Session Recording
Mobile App Targeting & Reporting
All Targeting & Reporting
Single Sign On (SSO)
API Access
24x7 Support
3 Months Data Retention

Schedule a Demo

Pro

For businesses looking to scale behavioural analytics

Everything in Growth plan, plus

Zonalmap, Scrollmap & Hovermap
Historical Heatmaps
10 Form Analysis
Advanced Targeting & Reporting
A/B Test Variation Filters
Pull Based Integrations
Advanced Support
2 Months Data Retention

Schedule a Demo

Growth

For small teams getting started with behavioural analytics

Heatmap
Session Recordings
5 Form Analytics
Basic Reporting
Data Platform Access
Wingz AI Core Plan
Basic Support
1 Months Data Retention

Schedule a Demo

Behavior Analytics
Feature Show differences only Search	Enterprise	Pro	Growth
Heatmaps
No. of Heatmaps Visualize users clicks with a colored overlay on top of your website page to identify hotspots of engagement.	Unlimited	Unlimited	Unlimited
Clickmap Track clicks on specific elements and compare them to total clicks on a page or area.
Observations with Heatmap Screenshot Note observations with automatically attached heatmap screenshots to enable easy collaboration.
Multi-Device Web Heatmaps View heatmaps for desktop, tablet, or mobile websites.
Share Share heatmaps with observations to collaborate with other Wingify account users or even with people without Wingify access.
A/B Test Variation Heatmap* View heatmap of a particular A/B test variation.
Download Download heatmaps for offline sharing and viewing.
Heatmap Views Create a heatmap view and quickly access heatmap data for specific pages and user segments without repeating the heatmap configuration.
Schedule Heatmap Views Schedule data collection for heatmap views.
Click Filters Visualize heatmaps filtered by first clicks, allowing you to zoom in on visitors' initial actions.
Funnel Drop-off Filters Filter reports based on users who dropped off from a funnel.
Browsable Heatmap View heatmaps of different pages, interactive elements (such as popups, modals, and menus), and pages behind logins as you navigate your website.
Scrollmap Visualize how deep a user scrolls through your page to understand scroll depths.
Frictionmap Visualize user struggles on your webpage, such as dead clicks, rage clicks, and errors, revealing areas where users click out of frustration or confusion.
Zonalmap Visualize your page in distinct zones to see which zones drive conversions.
Hovermap Visualize user attention on your webpage, capturing areas where visitors intentionally pause their cursor, revealing exactly how attention is distributed across all page elements.
Click Area Just click, drag and select multiple areas on the page to directly compare their engagement.
Element List Displays a list of both visible and hidden elements with their types and show clicks on each from highest to lowest.
Historical Heatmaps Analyze and compare interaction patterns across past and current page versions.
Mobile Native Tap Heatmaps Visualize users taps on your mobile app screen to identify hotspots of user engagement.
Mobile Native First & Last Tap Heatmaps Visualize app screen areas where users are tapping as soon as they land on the screen & before leaving.
Mobile Native Rage and Dead Clicks Heatmaps Visualize app screen areas where users tap with frustration & where the users anticipate a link but there is none.
Recordings
No. of Recordings Number of recordings you can have for your Monthly Active Users (MAU).	Unlimited	Unlimited	Unlimited
Page / Session / User Recordings Watch recordings of a page, a session or all sessions of a user consisting of multiple pages.
Multi-Device Web Recordings View recordings of all user sessions on desktop, tablet, or mobile.
Observations with Recording Moment Link Note observations with automatically tagged moment in recordings to enable easy collaboration.
Anonymize or Whitelist Elements Customize what is shown or hidden in recordings, and anonymize key presses by default.
Saved Recordings The number of recordings you can store in Wingify for later viewing.	1000	250	100
Asset Snapshotting Save snapshot of externally loaded style files to prevent breaking of session recordings due to changes in CSS.
Share Share recordings with observations to collaborate with other Wingify account users or even with people without Wingify access.
Download Download recordings for offline sharing and viewing.
Advanced Filters
Segmented Recordings
Forms
No. of Active Form Reports No. of active forms you can simultaneously track at a given time.	20	10	5
Conversion Report Track user drop-offs at different stages of form submission, from landing to interaction to submission.
Dropped Field Report Percentage of users who dropped off on a field without submitting the form.
Share Report Share the metric conversion report with other Wingify account users or even with people without Wingify access.
Total Time Report Understand how long users stay on each field of a form.
A/B Test Variation Filters Filter reports based on users who were part of a test campaign or saw a particular test variation.
Interaction Time Report Understand how long users spend on a specific field while actively interacting with it.
Hesitation Time Report Understand how long users spend on a specific field without actively interacting with it.
Refilled Field Report Percentage of users who refilled a field on the form.
Ignored Field Report Percentage of users who did not interact with a form field and submitted the form.
Schedule Form Tracking Track form during a specific period.
Targeting
URL Targeting Target users based on the URLs they land on.
Device Targeting Target users based on devices they use such as mobile, desktops or tablets.
Traffic Source Targeting Target users based on the traffic source (e.g. direct, paid, non-paid, email).
User Type Targeting Target new or returning users differently to study their behavior and personalize their experiences.
Operating System Targeting Target users who are using a particular operating system such as Windows, Linux, etc.
Browser Targeting Target users based on their browser.
Screen Resolution Targeting Target users based on their screen resolution.
User Agent Values Targeting Target users based on user-agent values.
Geo Targeting Target users from specific geographies.
Cookie Based Targeting Target users based on cookie values. It can be customized based on varying business needs.
Javascript Variable Targeting Target user groups based on custom events that occur on your website using Javascript variables.
GTM Data Layer Variable Targeting Target users based on the GTM Data Layer variable values available on the page.
Query Parameter Targeting Target users based on using query parameters.
UTM Parameter Targeting Target users based on using UTM parameters such as UTM source, medium, campaign etc.
Time Based Targeting Target users based on their arrival time and day of the week.
Saved User Segments Access previously created user segments for efficient reuse in campaigns without the need for repeated creation.
Conditional Targeting Create advanced user segments by combining multiple targeting conditions using AND and OR.
Advanced Targeting Conditions Use variables like Minute of the Hour, Average Time Spent in Session, Days Since Last Visit, Time Spent in Session, Browser Language, Days Since First Session, Days Since Last Session, Number of Sessions, Ad Blocker Detection, Same Day Visit to target visitors
Attributes List Targeting Precisely target audience by matching a list of values with cookies, JavaScript variables, or any other identifier.	20	5	0
Advanced Targeting Logic Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device].
Behavioral Targeting Target based on events, user behavior, and actions taken by the user on your website.
Weather & Temperature Target users based on weather and temperature
IP Based Targeting Target users based on IP address(s).
Custom Event Targeting Target user groups based on custom events representing user activity on your website. These events can be configured using Wingify Data360.
Mobile Native App Version Target users having a particular app version.
Mobile Native Network Speed Collect data for users who have a certain internet connection like 3G, 4G etc.
Mobile Native Battery Percentage Targeting Target users who have battery percentage above a certain threshold.
Mobile Native Custom Attribute Targeting Target user groups based on custom user properties or attributes that carry information about the visitor.
Reporting
Device Filters Filter reports based on what device your users use.
Traffic Source Filters Filter reports based on where your users came from (e.g. direct, paid, non-paid, email).
Operating System Filters Filter reports based on what operating system your users use.
User Type Filters Filter reports based on new or returning users differently to study their behavior separately and personalize their experiences.
UTM Parameter Filters Filter reports based on using UTM parameters such as UTM source, medium, campaign, etc.
Query Parameter Filter Filter reports based on query parameters.
Geo Filters Filter reports for specific geographies.
Time-based Filters Filter reports based on user arrival time or day of the week.
Saved Report Filters Save your report filter as a segment and you can reuse this to slice reports faster in future.
Conditional Filters Filter reports deeply by combining multiple segmentation conditions using AND and OR.
Insights Dashboard With neatly organized widgets, the dashboard proactively surfaces visitor experience across various pages and segments with quick links to take action.
Session Recordings in Campaign Reports* Analyze complete user journeys for test variations and control with session recordings.
Heatmaps in Campaign Reports* Compare heatmaps Variation vs. Control or Converted vs. Non-converted within the campaign reports.
Friction Signal based Filters Find sessions where visitors encountered friction on specific pages or elements.
user unique ID Filters Filter recordings of a specific user with his/her UUID generated by Wingify.
User Language Filters Filter recordings of users who speak a particular language.
Screen Resolution Filters Filter recordings of devices with a particular screen resolution. (e.g 1920*1080)
Advanced Reporting Logic Use brackets to create logic of filtering reports with multiple conditions. For example - [Users in USA OR Users in India] AND [New users OR iOS Device].
Report Segmentation Slice and dice the report using the visitor's unique attributes and pre-defined user segments created in Wingify Data360 to analyze campaign performance. This is applicable if you have configured attributes and segments in Wingify Data360.
Page Performance based Filters Filter session recordings by Web Vitals to understand how page performance impacts the visitor experience.
Error Based FIlters Find sessions with API errors or unhandled exceptions that may disrupt the visitor experience and impact task completion.
Mobile Native App Version Filters Filter recordings of specific app version you released.
Session Duration Filters Filter recordings of users who have spent a given amount of time in session.
Page / Screen Count Filters Filter recordings of users who have visited specific number of app screens.
Page / Screen Viewed Filters Understand users who have viewed a particular app screen.
Mobile Native App Crashed Filters Understand the complete steps users' follow before they face app crashes.
Mobile Native App Not Responding Filters Understand the complete steps users' follow before the app becomes unresponsive.
Mobile Native Network Change Filters Understand the instances when users go offline or come back online while using your app.
Mobile Native Orientation Change Filters Understand the instances when users change their orientation.
Mobile Native Funnel Analysis Understand drop-offs of your users from specific flows in your app. Filter sessions based on a sequence of steps users took in your app. For example - checkout flow, onboarding flow, sign up flow etc.
Mobile Native Friction and Crash Dashboard Quickly identify user experience issues in your app and delve deeper with one click.
Platform And Account Management
Account Members Add multiple people to the same account but with varying levels of access.	Unlimited	Unlimited	Unlimited
Workspaces Create additional workspaces for different teams or digital assets. Very handy for large enterprises. Not applicable to agencies.	5	3	1
Domains Register and run experiments on multiple domains within your Wingify account. Ideal for businesses managing more than one website.	5	3	1
User Collaboration Tag and collaborate with your team on every action, metric, and variation. Keep your campaigns running seamlessly.
Flexible Data Sampling (Web) Control visitor tracking across segments and pages, ensuring you capture only the most relevant data.
Visitor Tracking Storage Location Choose where tracking information from visitor sessions is stored in their browser.
Visitor identifier Bring your own visitor IDs into Wingify to unify user identification across your ecosystem.
Data Management - Data360
Custom Attributes Create and configure custom user properties or attributes containing information about the visitor.	50	0	0
Custom Events
Creation of New Events Create and configure events based on your specific business needs.	Unlimited	Unlimited	Unlimited
Additition of Events Property to Events Add event-specific properties to define the event.	10 per event	10 per event	10 per event
Computed Event Properties Derive new properties from existing event data to enhance the context of the event.
DOM based Metrics (Hover, Blur, Focus, Mouse Down, Element Visible) Track advanced on-page micro-interactions including mouse hovers, focus changes, element visibility and more.
User Segment Creation Create audiences using standard and custom attributes already created using Wingify Data360.	Unlimited	Unlimited	Unlimited
Visitor Profiles Get insights about each visitor who has been part of active Wingify campaigns, including their properties.	Unlimited	5	5
Audit Populate all the current events, standard and custom, on your website to check if events are tracked properly.
Internal IP Exclusion Users who access your website from these IP addresses will not be tracked in Wingify.
Events Stored Per User Per MAU quota of events stored or collected per user.	200 events stored per MAU*	100 events stored per MAU*	50 events stored per MAU*
Data Retention The time until which your data is stored with Wingify servers.	3 months	2 months	1 month
Integrations Seamlessly integrate with third-party tools.
Integrations - Multi Connector Support Allow customers to connect multiple accounts within a single integration connector.
API Access (rate limit of 60K/month) Manage your Wingify account operations with automation.
Website & Apps
Basic Cookie Consent Handling Control Wingify behavior based on consent with minimal site changes.
Advanced Cookie Consent Handling Seamlessly control Wingify behavior based on consent without site changes.
Security & Compliance
Data Storage All Wingify data is stored in one of the three data centers, as configured for the accounts.	USA (NA), Belgium (EU), India (APAC)	USA (NA), Belgium (EU), India (APAC)	USA (NA), Belgium (EU), India (APAC)
2-Factor Authentication (2FA) 2FA provides an extra layer that protects your data from cybercrime & fraud. Wingify offers both account and individual level 2FA.
GDPR, HIPAA, CCPA, ISO 27001:2013, ISO 27001:2019, ISO 27701, ISO 27017, ISO 27018, PCI DSS, SOC - 2 Type II Compliance Wingify meets global standards like GDPR, HIPAA, ISO, CCPA and PCI DSS - independently audited to keep your data safe and compliant.
Activity Monitoring Review the usage history, including all activities performed by different account members within the account.
Account Alerts Set email alerts for account administrators to receive notifications for your Wingify account related activities.
Login Restriction Restrict login to specific city/region/country/IP address.
Panic Mode Pause all Wingify scripts in one click across every website in your workspace when you need an immediate stop.
Single Sign On Enable single sign-on using any SAML 2.0 identity provider to authenticate members from your organization.
Support
Support Availability The availability of our support team to respond and resolve your queries irrespective of the timezone.	24 X 7	24 X 5	24 X 5
First Response Time (working days only) The time it takes for our support team members to become available in your timezone for query resolution.	4 hrs	6 hrs	8 hrs
Knowledge Base Search and browse our online knowledge base for answers and documentation.
Email Support Reach out to support via registered email to give feedback or raise an issue.
Chat Support Reach out to support via in-app chat to give feedback or raise an issue.
Phone Support Get on a call with a Wingify support member to resolve your queries.
Customer Success
Self Paced Training Videos Watch our recorded training videos for every feature as per your schedule.
Dedicated Account Manager A dedicated manager assigned to your account helps you every step of the way toward success.

Journey Analytics

Track critical user metrics, funnels, and retention data to measure overall digital performance.

Enterprise

For large teams, agencies & enterprises with advanced requirements

Everything in Pro plan, plus

All Metric Aggregations & Chart Types
Funnel as Metric
Cumulative Metric Trend
Weekly Avg. Metric Trend
Single Sign On (SSO)
API Access
24x7 Support

Schedule a Demo

Pro

For businesses looking to scale analytics

Everything in Growth plan, plus

Advanced Metric Aggregations & Chart Types
All Funnel Chart Types
All Journey Step Types
Dimension Breakdowns
Audience Segment Comparisons
All Reporting
Advanced Support

Schedule a Demo

Growth

For small teams getting started with analytics

Metric, Funnel & Journey Reports
Unlimited Dashboards & Reports
Basic Metric Aggregations & Chart Types
Basic Funnel Chart Type
Basic Journey Step Type
Basic Reporting
Data Platform Access
Wingz AI Core Plan
Basic Support

Schedule a Demo

Journey Analytics
Feature Show differences only Search	Enterprise	Pro	Growth
Analytics Boards
No. of Dashboards Dashboards you can create to organize and present your reports.	Unlimited	Unlimited	Unlimited
No. of Saved Reports Combined limit across all your Metric, Funnel and Journey reports and Boards.	Unlimited	Unlimited	Unlimited
Library Search Find any board or report instantly by name, type, creator or date.
Global Boards Date Filters Apply one date range across every report on a board at once.
Starred Boards and Reports Pin your most-used boards and reports for one-click access.
Text Cards Add rich-text notes and context directly onto a board.
Metric Reports
No. of KPIs in a Single Report Track several KPIs side by side in one report.	32	32	32
Track Standard & Tagged Events Track predefined and custom-tagged events out of the box.
Track Custom Events Define and track your own custom events.
Filter KPI by Event Property Narrow a metric down using the properties of its underlying event.
Metric Card Management Manage saved reports with essential edit controls like duplicate, hide or remove
Unique Users See the count of distinct users behind any metric.
Total Events See the raw count of all qualifying events.
Total Sessions See the raw count of all qualifying sessions.
Metric-Level Filters Filter a metric's underlying event by its own properties, right at the point of definition.
Funnel as Metric Turn any funnel into a trackable, reusable metric.
Trend Calculation: Cumulative
Trend Calculation: Weekly Average
Trend Analysis Granularity View trends broken down by day, week or month. Full Set includes - Day, Week & Month	Full Set	Full Set	Day & Week
Frequency per User See how often a user triggers an event, with a range of statistical views. Full Set includes - Median, Avg, Min, Max, Percentile	Full Set	Median, Average, Min, Max	Average
Aggregate Property Aggregate any numeric event property. Full Set includes - Median, Avg, Min, Max, Percentile	Full Set	Median, Average, Min, Max	Average
Aggregate Property Per User Aggregate a numeric event property on a per-user basis. Full Set includes - Median, Avg, Min, Max, Percentile	Full Set	Median, Average, Min, Max	Average
Chart Types Visualize your metrics in the chart format that fits your story. Full Set includes - Line, Stacked Area, Metric, Column, Stacked Column, Pie, Bar, Stacked Bar	Full Set	Line, Column, Bar, Pie & Metric	Line, Column & Metric
Funnel Reports
No. of Sequential Steps Number of steps you can chain together in a single funnel.	32	32	32
Step Reordering & Configuration Freely reorder and reconfigure funnel steps as you analyze.
Conversion Rate measured for Unique Users
Time Bound Conversion Window Define the time window a user has to complete a funnel.
Step-Level Filters Filter an individual funnel step by its own event properties.
Detailed Table View See step-by-step funnel numbers laid out in table form, in full detail.
Conversion Rate measured for Event Totals
Chart Types Visualize your funnel as a chart, trend line, bar or single metric. Full Set includes - Funnel, Line, Bar & Metric	Full Set	Full Set	Funnel Chart
Journey Analysis
Journey Steps Choose which event types can appear as steps (nodes) on a journey map. Full Set includes - Page Views, Clicks, Form Submits & Custom Events	Full Set	Full Set	Page Views
No. of Steps in Journey Path Number of steps a single journey path can include.	20	20	20
No. of Paths in Journey Map Number of distinct paths shown in a journey map at once.	10	10	10
Path Start & End Define a journey's boundaries using starting and ending events.
Time Bound Conversion Window Define the time window for a journey to count as complete.
Reporting
Date Filters Apply a custom date range to any report.
Standard & Custom Filters Filter an entire report by its underlying event or user properties.
Period-over-Period Comparisons Compare performance week-over-week or month-over-month. Applies to Metric & Funnel Reports only.
Download CSV Export any report as a CSV file.
Share Share a report or board with a teammate via link.
Saved Segment Filters
Dimension Breakdowns Break a Metric report down across multiple dimensions at once. Applies to Metric & Funnel Reports only.
Segment Comparisons Compare two audience segments side by side within a single report. Applies to Metric & Funnel Reports only.
Download PDF/JPEG Export any report as a polished, presentation-ready PDF or image.
Interconnectivity
View Users Drill into the list of individual users behind any report.
View Users & Save as a List Save a user list from any report directly into the Data Platform for reuse.
Session Recording* Jump straight from a report into related session recordings. *requires Behavioural Analytics Subscription
Heatmaps* Jump straight from a report into related heatmaps. *requires Behavioural Analytics Subscription
Campaign & Experiment Integration* Break down any report by Wingify Testing or Personalize campaign or variant. *requires Web Experimentation Subscription
Platform & Account Management
Account Members Add multiple people to the same account but with varying levels of access.	Unlimited	Unlimited	Unlimited
Workspaces Create additional workspaces for different teams or digital assets.	5	3	1
Domains Register on multiple domains within your Wingify account.	5	3	1
User Collaboration Tag and collaborate with your team on every action, metric, and variation.
Data Management - Data360
Custom Attributes Create and configure custom user properties or attributes containing information about the visitor.	50	0	0
Custom Events
Creation of New Events Create and configure events based on your specific business needs.	Unlimited	Unlimited	Unlimited
Additition of Events Property to Events Add event-specific properties to define the event.	10 per event	10 per event	10 per event
Computed Event Properties Derive new properties from existing event data to enhance the context of the event.
User Segment Creation Create audiences using standard and custom attributes already created using Wingify Data360.	Unlimited	Unlimited	Unlimited
Visitor Profiles Get insights about each visitor including their properties and events.	Unlimited	5	5
Audit Populate all the current events, standard and custom, on your website to check if events are tracked properly.
Internal IP Exclusion Users who access your website from configured IP addresses will not be tracked in Wingify.
Pages Classify your web pages into different categories to quickly create, manage and scale experiments specific to them.
Elements Group and organize raw tracked elements for cleaner, more consistent reporting.
Website and Apps
Basic Cookie Consent Handling Control Wingify behavior based on consent with minimal site changes.
Advanced Cookie Consent Handling Seamlessly control Wingify behavior based on consent without site changes.
Security & Compliance
Data Storage Your data is stored securely in the US, EU, or India - with a global CDN across 10+ locations for lightning-fast performance.	USA (NA), Belgium (EU), India (APAC)	USA (NA), Belgium (EU), India (APAC)	USA (NA), Belgium (EU), India (APAC)
2-Factor Authentication (2FA) Protect your account with two-factor authentication via app or email - enabled at both user and workspace levels.
GDPR, HIPAA, CCPA, ISO 27001:2013, ISO 27001:2019, ISO 27701, ISO 27017, ISO 27018, PCI DSS, SOC - 2 Type II Compliance Wingify meets global standards like GDPR, HIPAA, ISO, CCPA and PCI DSS - independently audited to keep your data safe and compliant.
Activity Monitoring Review the usage history, including all activities performed by different account members within the account.
Login Restriction Restrict login into your Wingify app to specific city / region / country / IP address.
Panic mode Pause all Wingify scripts in one click across every website in your workspace when you need an immediate stop.
Single Sign On Enable single sign-on using any SAML 2.0 identity provider to authenticate members from your organization.
Support
Support Availability The availability of the support team to respond and resolve queries irrespective of timezone.	24 X 7	24 X 5	24 X 5
First Response Time (working days only) The time it takes for the support team to become available in your timezone for query resolution.	4 hrs	6 hrs	8 hrs
Knowledge Base Search and browse the online knowledge base for answers and documentation.
Email Support Reach out to support via registered email to give feedback or raise an issue.
Chat Support Reach out to support via in-app chat to give feedback or raise an issue.
Phone Support Get on a call with a Wingify support member to resolve your queries.
Customer Success
Self Paced Training Videos Watch recorded training videos for every feature as per your schedule.
Dedicated Account Manager A dedicated manager assigned to your account helps you every step of the way toward success.

User Feedback

Capture actionable insights from user feedback across all platforms and user journeys

Enterprise

For large teams, agencies & enterprises with advanced requirements

Everything in Pro plan, plus

30 Active Surveys
Survey Scheduling & Caps
Whitelabelled Surveys
All Targeting, Triggers & Reporting
Single Sign On (SSO)
API Access
24x7 Support

Schedule a Demo

Pro

For businesses looking to scale user feedbacks

Everything in Growth plan, plus

14 Active Surveys
Concept Tests
Survey Logic Rules
Frequency & fatigue controls
Custom Survey Design
Advanced Targeting, Triggers & Reporting
Pull Based Integrations
Advanced Support

Schedule a Demo

Growth

For small teams getting started with user feedback

3 Active Surveys
Web, Mobile, Link Surveys
Core Survey Question Types
Basic Targeting, Triggers & Reporting
Data Platform Access
Wingz AI Core Plan
Basic Support

Schedule a Demo

User Feedback
Feature Show differences only Search	Enterprise	Pro	Growth
Survey Types
Web Surveys Collect feedback from users on your website during key page visits and actions.
Mobile App Surveys Collect feedback from users directly within your mobile apps at key moments in their journey.
Link Surveys Share surveys via a link to collect feedback across external channels.
Concept Tests Validate ideas, designs, or concepts quickly using shareable survey links.
Usage
Survey Campaigns (surveys & concept tests) Number of surveys and concept tests that can be active at the same time within your account.	30.00	14.00	3.00
Survey & Question Types
1-5 Scale Question Type Measure user sentiment using simple numeric 1 to 5 rating scales.
Star Rating Scale Collect intuitive feedback using familiar star-based ratings.
MCQs Let users choose one or more answers from predefined options.
**NPS® Question Type Run an NPS survey to gauge the likelihood of users recommending the website or app to others.
Open Text Questions Capture qualitative feedback in your users' own words.
Drop-down Question Type Save space by presenting multiple choices in a compact dropdown format.
Customize Welcome / Thank you message Add custom messages for users taking the survey before and after completing it.
Intro Prompt Questions Use intro prompts at any stage of the survey to guide users, split survey sections, or redirect them to external URLs.
Emoji Rating Scale Collect quick, expressive feedback using emoji-based options.
Matrix Question Type Ask multiple related questions using a grid-style layout (currently available for link surveys and concept tests).
**Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.
Customization & Branding
Create & Save Custom Themes Design and reuse survey themes that match your brand's look and feel.
Remove Wingify Branding Run surveys without Wingify branding for a fully branded experience.
Survey Configurations
Link Survey Redirection Redirect users to a specific page after they complete a survey.
Advanced Options & Frequency Control Control when surveys appear and how often the same user sees them.
Survey Fatigue Control Prevent users from being over-surveyed across survey campaigns.
Survey Scheduling Schedule surveys to run automatically during specific time periods.
Total Survey Response Limit Control Automatically close a survey once you've collected enough responses for meaningful analysis.
Daily Survey Response Limit Control Control how quickly responses are collected by spreading them evenly over time.
Survey Creation
Template Library Get started quickly with ready-made survey templates.
Question Bank Reuse commonly used questions across surveys.
AI Survey Generation Generate survey questions and structures using AI.
Survey Logic Make your surveys smarter by asking subsequent questions based on the responses given.
Targeting
URL Targeting (web) Target website users based on the URLs they land on.
Device Targeting (web) Target website users based on devices they use such as mobile, desktops or tablets.
Mobile App Package / Bundle ID Targeting Target surveys to specific mobile apps.
Traffic Source Targeting Target users based on the traffic source (e.g. direct, paid, non-paid, email).
User Type Targeting Target new or returning users differently to study their behavior and personalize their experiences.
Operating System Targeting Target users who are using a particular operating system such as Windows, Linux, etc.
Browser Targeting Target users based on their browser.
Screen Resolution Targeting Target users based on their screen resolution.
User Agent Values Targeting Target users based on user-agent values.
Geo Targeting Target users from specific geographies.
Cookie Based Targeting Target users based on cookie values. It can be customized based on varying business needs.
JavaScript Variable Targeting Target user groups based on custom events that occur on your website using JavaScript variables.
GTM Data Layer Variable Targeting Target users based on the GTM Data Layer variable values available on the page.
Query Parameter Targeting Target users based on using query parameters.
UTM Parameter Targeting Target users based on using UTM parameters such as UTM source, medium, campaign etc.
Time Based Targeting Target users based on their arrival time and day of the week.
Saved User Segments Access previously created user segments for efficient reuse in campaigns without the need for repeated creation.
Conditional Targeting Create advanced user segments by combining multiple targeting conditions using AND and OR.
Advanced Targeting Conditions Use variables like Minute of the Hour, Average Time Spent in Session, Days Since Last Visit, Time Spent in Session, Browser Language, Days Since First Session, Days Since Last Session, Number of Sessions, Ad Blocker Detection, Same Day Visit to target visitors
Weather & Temperature Target users based on weather and temperature
Attributes List Targeting Precisely target audience by matching a list of values with cookies, JavaScript variables, or any other identifier.	20	5	0
Advanced Targeting Logic Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device].
Behavioral Targeting Target based on events, user behavior, and actions taken by the user on your website.
IP Based Targeting Target users based on IP address(es).
Custom Event Targeting Target user groups based on custom events representing user activity on your website. These events can be configured using Wingify Data360.
Survey Triggers
Basic Page Viewed Trigger (web) Trigger a survey when a visitor has viewed at least 1 page in a session on your website.
Basic Time Spent Trigger Trigger a survey after a visitor has spent more than 10 seconds on the page or 60 seconds in a session.
Basic Page Scroll Trigger Trigger a survey after a visitor has scrolled more than 50% of the page.
Basic Exit Intent Trigger Trigger a survey when a visitor is trying to close the page.
Advance Page Viewed Trigger Trigger a survey immediately or after a visitor has viewed a certain number of pages.
Advance Time Spent Trigger Trigger a survey immediately or after a visitor has spent a certain amount of time on a page.
Click Element Trigger Trigger a survey immediately or after a visitor has clicked on an element.
Advanced Trigger Logic Use brackets to create logic of triggers with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device].
Conditional Triggers Create advanced triggers by combining multiple trigger conditions using AND and OR.
Saved Triggers Access previously created triggers for efficient reuse in campaigns without the need for repeated creation.
Advance Page Scroll Trigger Trigger a survey immediately or after a visitor has scrolled a certain percentage of the page.
A/B Test Variation Trigger Trigger a survey immediately or after a visitor sees a specific A/B test variation.
Goal Based Trigger Trigger a survey immediately or after a particular goal you have configured in Wingify is completed.
Form Submission Trigger Trigger a survey immediately or after a visitor has submitted a form.
Engagement Trigger Trigger a survey immediately or after there is engagement on the page.
New Session Trigger Trigger a survey immediately or after a new session is created.
Javascript Trigger Write custom triggers using JavaScript to fire a survey based on an event or a specific user action.
Event-Based Triggers Trigger a survey based on Data360 Events.
Analysis & Reporting
Basic Survey Response Reports View and analyze individual survey responses in one place.
AI-Summaries Get AI-generated summaries of survey responses.
Download CSV Download and share survey responses with your stakeholders in .csv format.
Email Survey Responses Receive survey responses directly via email.
Survey Analysis with Recordings Watch recordings of user sessions in which they responded to a survey to understand why they gave specific responses.
Advanced
Support for Multiple Languages Ask users questions in their native language, across multiple languages, at the same time.
Question Text Personalization (link, web & mobile app) Personalize question text using user attributes.
Link Survey Custom URL (whitelabelling) Use branded URLs for link surveys.
Link Survey Auto-fills Pre-fill the first question in a survey with known user data for supported question types.
Platform & Account Management
Account Members Add multiple people to the same account but with varying levels of access.	Unlimited	Unlimited	Unlimited
Workspaces Create additional workspaces for different teams or digital assets. Very handy for large enterprises. Not applicable to agencies.	5	3	1
Domains Register and run surveys across multiple domains within your Wingify account. Ideal for businesses managing more than one website.	5	3	1
Flexible Data Sampling Control visitor tracking across segments and pages, ensuring you capture only the most relevant data for your needs.
User Collaboration Collaborate with teammates on surveys and response analysis within the same workspace.
Visitor Tracking Storage Location Choose where tracking information from visitor sessions is stored in their browser.
Visitor Identifier Bring your own visitor IDs into Wingify to unify user identification across your ecosystem.
Data Management - Data360
Custom Attributes Create and configure custom user properties or attributes containing information about the visitor.	50	0	0
Custom Events
Creation of New Events Create and configure events based on your specific business needs.	Unlimited	Unlimited	Unlimited
Additition of Events Property to Events Add event-specific properties to define the event.	10 per event	10 per event	10 per event
Computed Event Properties Derive new properties from existing event data to enhance the context of the event.
User Segment Creation Create audiences using standard and custom attributes already created using Wingify Data360.	Unlimited	Unlimited	Unlimited
Visitor Profiles Get insights about each visitor who has been part of active Wingify campaigns, including their properties and events.	Unlimited	5	5
Audit Populate all the current events, standard and custom, on your website to check if events are tracked properly.
Internal IP Exclusion Users who access your website from the IP addresses will not be tracked in Wingify.
Events Stored Per User Per MAU quota of events stored or collected per user.	200 events stored per MAU*	100 events stored per MAU*	50 events stored per MAU*
Integrations Seamlessly integrate with third-party tools.
Integrations - Multi Connector Support Allow customers to connect multiple accounts within a single integration connector.
API Access (rate limit of 60K/month) Manage your Wingify account operations with automation.
Website and Apps
Basic Cookie Consent Handling Control Wingify behavior based on consent with minimal site changes.
Advanced Cookie Consent Handling Seamlessly control Wingify behavior based on consent without site changes.
Security & Compliance
Data Storage All Wingify data is stored in one of the three data centers, as configured for the accounts.	USA (NA), Belgium (EU), India (APAC)	USA (NA), Belgium (EU), India (APAC)	USA (NA), Belgium (EU), India (APAC)
2-Factor Authentication (2FA) 2FA provides an extra layer that protects your data from cybercrime & fraud. Wingify offers both account and individual level 2FA.
Activity Monitoring Review the usage history, including all activities performed by different account members within the account.
GDPR, HIPAA, CCPA, ISO 27001:2013, ISO 27001:2019, PCI DSS Compliant Wingify regularly undergoes independent verification of its security, privacy, and compliance controls to meet the customers' needs.
Account Alerts Set email alerts for account administrators to receive notifications for your Wingify account related activities.
Login Restriction Restrict login to specific city/region/country/IP address.
Panic Mode Pause all Wingify scripts in one click across every website in your workspace when you need an immediate stop.
Single Sign On Enable single sign-on using any SAML 2.0 identity provider to authenticate members from your organization.
Support
Support Availability The availability of our support team to respond and resolve your queries irrespective of the timezone.	24x7	24x5	24x5
First Response Time (working days only) The time it takes for our support team members to become available in your timezone for query resolution.	4h	6h	8h
Knowledge Base Search and browse our online knowledge base for answers and documentation.
Email Support Reach out to support via registered email to give feedback or raise an issue.
Chat Support Reach out to support via in-app chat to give feedback or raise an issue.
Phone Support Get on a call with a Wingify support member to resolve your queries.
Customer Success
Self Paced Training Videos Watch our recorded training videos for every feature as per your schedule.
Dedicated Account Manager A dedicated manager assigned to your account helps you every step of the way toward success.

Select Product

Search

Instant, typo-tolerant search over your catalogue, with ranking you can test.

Enterprise

For large teams, agencies & enterprises with advanced requirements

Everything in Pro plan, plus

Additional Data Feeds
Multi Index For Search
Custom Advanced Algorithms
Daily Catalog Refresh - Multiple Times

Schedule a Demo

Pro

For businesses looking to scale search optimizations

Everything in Growth plan, plus

Catalog API Posting
Custom CMS Modules
Custom Analytics Connectors
Manual Catalog Refresh
Custom Attributes
Custom Filters & Facets Management
Search As You Type
User Based Variable
Advanced Reporting

Schedule a Demo

Growth

For small teams getting started with search optimization

Product Listing Page Ranking
Shopify & Native CMS Modules
GA4 & Native Connectors Analytics
Daily Catalog Refresh - Once
Native Catalog Attributes
Standard Filters & Facets Management
Standard & Advanced Algorithms
Semantic for Search
Basic Reporting

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Search
Feature Show differences only Search	Enterprise	Pro	Growth
Scope
MAUs	Volume	Volume	Volume
Requests	Quota	Quota	Quota
Commerce Base License
PLP Ranking Control product ranking to highlight the right items at the right time
Search AI-powered semantic search that understands shopper intent, not just keywords.
Product Catalog Integration
CSV / Gsheet Import your product catalog via CSV file or Google Sheet
Shopify Module & Native CMS Modules Use native connectors for fast setup with supported CMS platforms
Other CMS / Custom feed Connect a custom product feed from your existing CMS, PIM or backend
Catalog API Posting Push catalog updates directly via API in real time
Analytics Integration
GA4 & Native Connectors Analytics Connect analytics data through GA4 or native integrations
Other Analytics Tool Connect custom analytics sources supported by our integration team
Catalog Updates
Daily Updates Refresh your catalog automatically once per day
Manual Sync Trigger catalog synchronization manually when needed
More than Daily Updates Keep your catalog updated multiple times per day
Catalog Attributes
All Catalog Attributes Access and use all standard catalog attributes
Custom Attributes (fields) Add and leverage custom product fields for targeting and ranking
Standard Filters and Facets Management Manage default filters and facets for category and search navigation
Custom Filters and Facets Management Create advanced custom filters and facets tailored to your catalog
Data
Additionnal Data Feeds Enrich your catalog with external business or product data sources
Search-as-you-type for Search Display relevant search suggestions while users type
Multi Index for Search Use multiple search indexes for advanced search use cases
Algorithms (for Merchandising / Recommendation / Search)
Standard Algos Based on Sales and Views Use proven ranking models based on sales and product engagement
Advanced Algos (bought/bought - seen/seen) Unlock collaborative filtering models based on user behavior patterns
Default Contextual Variables (viewing/viewed/adding-to-cart) Use real-time browsing context to personalize recommendations
User Based Variables (bought/cart items/others) Personalize results using customer-specific behavior and history
Semantic for Search Improve search relevance using semantic understanding of queries
Algo Lab (ML/AI models, visual models, user affinities, custom) Build custom AI-powered ranking models using advanced signals
Reporting
Basic Reporting (excl. ranking) Monitor core performance metrics across Commerce experiences
Advanced Reporting (incl. ranking) Access advanced analytics including ranking performance insights

Recommendations

Deliver hyper-personalized experiences that increase AOV, conversion, and cross-sell revenue.

Enterprise

For large teams, agencies & enterprises with advanced requirements

Everything in Pro plan, plus

Additional Data Feeds
Custom Advanced Algorithms
Daily Catalog Refresh - Multiple Times
Pre Cached Recommendations

Schedule a Demo

Pro

For businesses looking to scale recommendations

Everything in Growth plan, plus

Custom CMS Modules
Custom Analytics Connectors
Custom Email Integration
Manual Catalog Refresh
Custom Attributes
User Based Variable
Advanced Reporting
Catalog API Posting

Schedule a Demo

Growth

For small teams getting started with recommendations

Shopify & Native CMS Modules
GA4 & Native Connectors Analytics
Native Email Integration
Daily Catalog Refresh - Once
Native Catalog Attributes
Standard & Advanced Algorithms
Basic Reporting

Schedule a Demo

Recommendations
Feature Show differences only Search	Enterprise	Pro	Growth
Scope
MAUs	Volume	Volume	Volume
Requests	Quota	Quota	Quota
Commerce Base License
Product Recommendations Deliver personalized product recommendations across every touchpoint.
Product Catalog Integration
CSV / Gsheet Import products from CSV or Google Sheets
Shopify Module & Native CMS Modules Connect Shopify and supported CMS platforms
Other CMS / Custom feed Connect any custom catalog feed
Catalog API Posting Send product updates via API
Analytics Integration
GA4 & Native Connectors Analytics Connect GA4 and supported analytics tools
Other Analytics Tool Use data from your own analytics platform
Email Integration for Recommendation
Native Integrations Ready-to-use platform integrations
Custom Integrations Custom integration implemented by our team
Catalog Updates
Daily Updates Schedule daily catalog updates at your preferred time
Manual Sync Launch catalog updates on demand
More than Daily Updates Keep data continuously up to date
Catalog Attributes
All Catalog Attributes Use all native product attributes
Custom Attributes (fields) Leverage custom product fields
Data
Additionnal Data Feeds Enrich recommendations with additional data sources
Pre-cached Request for Recommendation Deliver recommendations faster
Algorithms (for Merchandising / Recommendation / Search)
Standard Algos Based on Sales and Views Recommend top-selling and trending products
Advanced Algos (bought/bought - seen/seen) Recommend products based on customer behavior
Default Contextual Variables (viewing/viewed/adding-to-cart) Adapt recommendations to the current session
User Based Variables (bought/cart items/others) Personalize recommendations for each visitor
Semantic on 1 Attribute for Recommendation Find similar products from one attribute
Semantic on all Attributes for Recommendation Find similar products across all catalog data
Algo Lab (ML/AI models, visual models, user affinities, custom) Access premium AI and custom ranking models
Reporting
Basic Reporting (excl. ranking) Track performance and revenue impact
Advanced Reporting (incl. ranking) Analyze ranking and optimization performance

Push Notifications

Re-engage visitors instantly with timely, personalized browser and web push notifications.

Enterprise

For large teams, agencies & enterprises with advanced requirements

Everything in Pro plan, plus

Cart Abandonment Campaign
Triggered Campaigns
Welcome Drip Campaign
A/B Testing
Send at Optimal Time
Personalization
30 Custom Dimension
Single Sign On (SSO)
API Access
24x7 Support

Schedule a Demo

Pro

For businesses looking to scale push notifications

Everything in Growth plan, plus

Schedule Notifications
RSS-to-Push
Custom Branding
Import & Export Data
Reporting (Event Based)
Custom Sub-Domain
Double CTA Buttons
Rich Notification
Advanced Support

Schedule a Demo

Growth

For small teams getting started with push notifications

Unlimited Notifications
Facebook
Desktop + Mobile
HTTP + HTTPS Support
Reporting (Property Based)
One Click Unsubscribe
Basic Support

Schedule a Demo

Push Notifications
Feature Show differences only Search	Enterprise	Pro	Growth
Push Notifications
Facebook
Send Unlimited Notifications
Desktop + Mobile
HTTP + HTTPS Support
Segmentation (Property Based)
One Click Unsubscribe
Schedule Notifications
RSS-to-Push
Custom Branding
Import and Export Data
Segmentation (Event Based)
Custom Sub-Domain
Double CTA Buttons
Rich Notification
Cart Abandonment Campaign
Triggered Campaigns
Welcome Drip Campaign
A/B Testing
Send at Optimal Time
Personalization
Custom Dimension	30	-	-
Platform
Users	Unlimited	Unlimited	Unlimited
Workspaces	5	3	1
Integrations	Standard + Custom	Standard	Standard
API* Rate Limit Applies: 2000/day
Security & Account Management
GDPR Compliance
Campaign Alerts
Internal IP Exclusion
Activity Monitoring
Single Sign On
Support
Support Availability	24 X 7	24 X 5	24 X 5
First Response Time* Working days only	4 hrs	6 hrs	8 hrs
Email Support
In Product Chat Support
Phone Support
Customer Success
Dedicated Account Manager

Unleash Wingz AI. Standard with Every product.

Accelerate optimization with AI-powered analysis, workflows, and autonomous agents.

Wingz Advanced

Paid Upgrade, Everything in Core plan, plus

MCP (with Behavioural Analytics data)
Connect Wingz to external tools such as ChatGPT, Claude etc. Get access to all Wingify Data.
AI Workflow
Chain AI agents into unlimited scheduled or event triggered routines that run automatically against matching campaigns.
AI Autopilot
Continuously monitor live tests and act on results automatically within your configured guardrails.
Synthetic AB Test
Simulate audience responses with AI digital twins to pre-screen and rank hypotheses before committing live traffic.

Wingz Core

Free with all Wingify Products

MCP (w/o Behavioural Analytics data)
Connect Wingz to external tools such as ChatGPT, Claude etc. Get access to all Wingify Data except Behavioural Analytics Data.
AI Analyze
Chat with Wingz to analyze campaigns, heatmaps, and session recordings, and generate stakeholder ready reports.

Add-On

Enhance your Wingz Capabilities

Enterprise Data Control
Strengthen data privacy and compliance with dedicated infrastructure controls.

Scale your capabilities with powerful add-ons

Unlock advanced capabilities by seamlessly integrating these add-ons to your eligible products.

Predictive Data

Predictive Data delivers real-time adaptive experiences for 100% of your visitors by detecting affinities and adapting journeys on the fly, turning every interaction into an opportunity.

With every product you get

Store your data where you need it

Data centers in the US, the EU, and India, with a global CDN spanning ten locations.

Two-Factor Authentication (2FA)

Protect your account with two-factor authentication via app or email - enabled at both user and workspace levels.

Plan Smarter, Test Faster

Collaborate with your team to capture insights, prioritize ideas, and streamline your optimization workflow - all in one place.

Flexible plans that scale with your ambition

Your business doesn’t fit a template, neither does our pricing. No fixed plans. Just a custom proposal built around your goals and scope.

Thank you for sharing your details.

Bundle for maximum impact

Unlock interconnectivity benefits by bundling multiple products. Pricing discount is a bonus.

Whitney Pye
Vice President, Strategic Initiatives

Explore Wingify on your own?

Every free trial includes access to a data rich account for fast exploration.

Start Trial

Frequently Asked Questions

Here is what teams usually ask before they start

Wingify offers custom pricing tailored to your needs, based on factors like traffic volume, selected products & plans, implementation scope etc. Please reach out to our team who can provide a quote designed for your business.

Yes. Pricing is based on your Monthly Active Users (MAUs), depending on the product. However, for Behavioural Analytics, pricing is based on Monthly Tracked Users (MTUs) which can be subset of your MAU.

Wingz Core is included for free with every paid Wingify Product purchase. To get access to advanced AI features, we have a paid plan, Wingz Advanced and paid add-ons available

Yes! You get immediate access to explore our platform:
1. Free Trial Account: Try out most of our core products, tools, and system settings hands-on with zero upfront commitment.
2. Sample-Rich Playground: Jump straight into a pre-configured sandbox pre-loaded with realistic data - no manual setup required.

Yes, apart from our customer support, Wingify offers Managed Services as a paid offering to help you get the most from your optimization plan

Add-ons and services are priced based on the products selected and the level of support required.

Based on your MAU, Wingify calculates a sample size and distributes your Behvaioural Analytics MTU to last through the month.

For all products, except Behavioural Analytics, data is retained for 13 months. For Behavioural Analytics, data is stored for 30 days for Growth plan, 60 days for Pro plan and 90 days for Enterprise plan. There are add-ons available to increase data retention of every product.

Yes, Wingify provides a discount on product bundles and longer contracts. Please get in touch to know more.

Yes, Wingify supports non-profits by giving them preferential pricing on all Wingify plans. If you’re one such organization looking for customized pricing of Wingify, please get in touch with us.

Let's talk

Talk to a sales representative

World Wide

+1 415-349-3207

You can also email us at support@wingify.com

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Wingify Platform

Web Experimentation & Rollout

Enterprise

Pro

Growth

Web Personalization

Enterprise

Pro

Growth

Feature Experimentation, Personalization & Rollout

Enterprise

Pro

Growth

Behavior Analytics

Enterprise

Pro

Growth

Journey Analytics

Enterprise

Pro

Growth

User Feedback

Enterprise

Pro

Growth

Search

Enterprise

Pro

Growth

Recommendations

Enterprise

Pro

Growth

Push Notifications

Enterprise

Pro

Growth

Unleash Wingz AI. Standard with Every product.

Wingz Advanced

Wingz Core

Add-On

Scale your capabilities with powerful add-ons

Predictive Data

Emotions

Data Studio

With every product you get

Store your data where you need it

Two-Factor Authentication (2FA)

Plan Smarter, Test Faster

Flexible plans that scale with your ambition

Bundle for maximum impact

Explore Wingify on your own?

Frequently Asked Questions

Your Roadmap to Better Results