AB Tasty and VWO have united, because half the loop was never enough.

Learn about the merger

For Marketing Teams

Give marketing more room to move

You have the ideas. Wingify helps you build and launch tests, learn, and personalize faster — so your best ideas become experiences that drive measurable growth.

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Connect every signal to the next move

Unify your customer signals

Bring user behavior insights, experimentation, personalization, and customer data together to see what matters and act on it.

Simplify your marketing stack

Connect the entire optimization workflow in one platform, from discovering opportunities to testing, personalizing, and scaling what works.

Validate every campaign decision

Replace guesswork with real customer behavior and experimentation to know what to change and why.

Move from insight to action faster

Turn customer signals into experiments and personalized experiences without juggling multiple tools or teams.

Test the shelf before you commit to it

Explore Wingify Web Experimentation
Explore Wingify Analytics
Explore Wingify Personalization

Let Wingz AI turn every signal into action

Ask Wingz for your next high-impact experiment based on recent customer behavior, and get recommendations you can launch faster.

Give Wingz an idea and let it turn your hypothesis into an experiment, variation, or personalized experience you can launch faster.

Let Wingz continuously surface friction, drop-offs, anomalies, and unexpected behavior so you know where to look and what needs attention.

Human Interest

We've been power users of VWO for years, and it's been an intuitive, reliable platform for quickly launching and reporting on A/B tests. Its seamless integrations with GA4 and Mixpanel help us connect experiment data with onboarding and product usage insights. The visual editor, goal tracking, and audience segmentation features make it easy to align tests with our KPIs.

- Paulius Zajanckauskas, Web Growth Lead

Connect every lever of digital growth in one platform

Experiment features with confidence

Deliver relevant experiences across audiences, journeys, and channels using behavioral signals and experimentation to continuously improve engagement.

Personalize experiences at scale

Deliver relevant experiences across audiences, journeys, and channels using behavioral signals and experimentation to continuously improve engagement.

Experiment across every experience

Turn customer hypotheses into measurable experiments across websites and digital journeys, and build a continuous culture of optimization.

Optimize commerce end to end

Improve product discovery, merchandising, promotions, conversion, and checkout with experimentation and personalization built into the commerce journey.

Turn behavior into decisions

Connect behavioral data, customer signals, and experimentation results to uncover friction, understand intent, and identify the opportunities worth pursuing.

Put AI across the entire optimization loop

Let Wingz continuously surface opportunities, generate hypotheses, build experiments, and uncover insights, connecting intelligence to action across the platform.

Easily connects to your existing tech stack

Push personalization and campaign data into GA4, Google Tag Manager, Mixpanel, or Segment, and pull your product catalog and CRM data back in.

Explore All Integrations

Close the loop from insight to impact

Bring customer understanding, experimentation, personalization, and AI together to continuously learn, act, and optimize.

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Enterprise-grade security & support from day one

Wingify meets the highest security and data privacy standards across the globe, with 24/7 priority support.

Certified and compliant

We carry industry-leading certifications. Your data stays protected while helping you meet global and regional regulatory requirements with confidence.

soc type2 certificattion
ccpa ready certification
hippa ready certification
ccpa ready certification
gdpr ready certificattion
International Organization Standardization Certification
gdpr ready certificattion
International Organization Standardization Certification
ccpa ready certification
International Organization Standardization Certification
International Organization Standardization Certification

Store your data where you need it

Data centers in the US, the EU, and India.

Support that you can count on

A dedicated success manager and technical experts, with 24/7 support and a consistent CSAT of 99%.

The better way to test,
learn and grow

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