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For Merchandising Teams

Stop guessing what shoppers want

You decide what a visitor sees first, and you rarely find out why it worked. Wingify tests the placement and the bundle, then shows you which segment it worked for, so the next decision starts from evidence instead of last quarter's gut feeling.

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From one-time test to standing rule

Roll out a new module before it touches the whole catalog

A bundle widget or size guide might work well for some products and hurt others. Release a bundle widget or a size guide to a slice of products first, and expand once the results hold up.

See if a promotion's lift survives past launch week

Journey analytics tracks a spike past the promotion window to see if it's a real shift in demand or if it's just a discount effect that fades.

Make a proven personalization rule permanent

Once a personalized rule holds up, promote it out of an open-ended test and into a standing rule, instead of running it forever as an experiment.

Shift traffic automatically during a live event

When a promotion is only live for a few hours, multi-armed bandit allocation shifts traffic toward the better-performing variation in real time, instead of waiting on a fixed test to conclude.

Test the shelf before you commit to it

Explore Wingify Behavior Analytics

Explore Wingify Web Experimentation

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Tell Wingz what you need, and
it takes things from there

Point Wingz at a category or product page, and it returns ranked test ideas built from your own traffic and goals.

Describe a segment in plain language, such as gender, category browsed, or cart value, and Wingz configures it. Editor Copilot builds the variation in the visual editor, so a merchandising change ships without a developer ticket.

Wingz reads session recordings and heatmaps at volume and reports what it found, which matters on a catalog with hundreds of category pages nobody has time to watch individually.

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"VWO offers very easy use thanks to its user-friendly and practical interface. It is possible to complete all steps quickly and smoothly. We can easily measure our metrics thanks to Google Tag Manager compatibility. With VWO, we can now launch A/B tests more frequently and faster. Even someone who has never used the application before can easily create an A/B test after putting some effort into it."

– Emre Eligül, Growth Manager & Advisor

Increase in logins during a single Black Friday campaign for DeFacto

+ 21.53 % increase in logins

Where merchandising teams see the
difference

Ship the change yourself

Move a banner, reorder a bundle, or test new promotion copy in the visual editor. Nothing waits on a developer for a change that's really about placement.

Test what you recommend

Cross-sell and upsell placements usually ship on a hunch. Test which recommendation actually gets a higher add-to-cart rate before it runs on every product page.

Know what actually drove the win

When a test changes price, layout, and promotion together, running every combination at once tells you which one moved the needle and which one didn't matter.

Run every campaign without them colliding

Plan the promotion calendar, assign campaigns to categories, and set exclusion rules so two promotions don't target the same visitor at once. One place to see what's live across the whole catalog.

Find out why, not just where

A category page has a low add-to-cart rate, and heatmaps won't tell you the reason. Ask the visitors who left, and the answer might be a missing size chart rather than a layout problem.

Credit the sale to the visit that earned it

A visitor browses on mobile and buys on desktop three days later. See that full path before crediting the win to whichever session happened to convert.

Easily connects to your
existing tech stack

Push personalization and campaign data into GA4, Google Tag Manager, Mixpanel, or Segment, and pull your product catalog and CRM data back in.

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Close the loop from insight to impact

Bring customer understanding, experimentation, personalization, and AI together to continuously learn, act, and optimize.

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Enterprise-grade security & support from day one

Wingify meets the highest security and data privacy standards across the globe, with 24/7 priority support.

Certified and compliant

We carry industry-leading certifications. Your data stays protected while helping you meet global and regional regulatory requirements with confidence.

Store your data where you need it

Data centers in the US, the EU, and India.

Support that you can count on

A dedicated success manager and technical experts, with 24/7 support and a consistent CSAT of 99%.

Let's talk

Talk to a sales representative

World Wide

+1 415-349-3207

You can also email us at support@wingify.com

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