AB Tasty and VWO have united, because half the loop was never enough.

Learn about the merger

For Media & Publishing

Let curiosity pave the path

Grow subscriptions, increase ad revenue, and deepen engagement with a unified platform for testing, personalizing, and releasing every content experience.

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Address the friction slowing down your revenue

Make users stay to make the most out of your ads

Boost key engagement metrics that directly impact CPMs, pageviews per session, and time on site, keeping advertisers happy and revenue steady.

Help audiences find more of what they love

Optimize search, recommendations, and content discovery around viewer intent.

Turn every interaction into a reason to return

Personalize content experiences to increase engagement and retention.

Monetize every moment without disrupting the experience

Experiment with ads, paywalls, subscriptions, and journeys to grow revenue without driving audiences away.

Proof you can publish

Open more accounts, finish applications, adopt features, and stay engaged – all on one platform built for continuous experimentation, personalization, insights, and controlled rollouts.

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PLACEHOLDER - replace before launch
PLACEHOLDER - replace before launch
Explore Wingify Web Experimentation
Explore Wingify Personalize
Explore Wingify Feature Management

Wingz AI solves the guesswork for you

Don’t spend time wondering which stories or content layouts look best. Wingz AI generates ranked hypotheses based on your real-time reader data and conversion goals, so your team spends time seeing the optimal landscape right before your eyes.

Turn a creative spark into a clear test. Whether it's a new subscription tier or a fresh way to browse, Wingz AI helps you build out your ideas so you can move from curiosity to action in a few clicks.

Identify engagement friction before it increases bounce rates. Wingz AI scans your article pages and subscription flows in real-time to pinpoint exactly where readers are losing interest, helping you prioritize the fixes that keep them reading.

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PLACEHOLDER - replace before launch
PLACEHOLDER - replace before launch

Built for the teams powering modern publishing

BluTV

“In our optimization process Wingify has been our key tool to drive BluTV’s main goals. Thanks to its easy to use and powerful features, we increased mobile membership trial conversion rate by more than 40%.

– Mustafa Esad Tatlipinar, Optimization Manager, Hype (On behalf of BluTV)

Read More

Increased sign-ups by optimizing its mobile homepage using Wingify.

+ 42 % Sign ups

Fits the stack you already have

Connect your curiosity to the stack you already trust.

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Close the loop from insight to impact

Bring customer understanding, experimentation, personalization, and AI together to continuously learn, act, and optimize.

Enterprise-grade security & support from day one

Wingify meets the highest security and data privacy standards across the globe, with 24/7 priority support.

Certified and compliant

We carry industry-leading certifications. Your data stays protected while helping you meet global and regional regulatory requirements with confidence.

soc type2 certificattion
ccpa ready certification
hippa ready certification
ccpa ready certification
gdpr ready certificattion
International Organization Standardization Certification
gdpr ready certificattion
International Organization Standardization Certification
ccpa ready certification
International Organization Standardization Certification
International Organization Standardization Certification

Store your data where you need it

Data centers in the US, the EU, and India.

Support that you can count on

A dedicated success manager and technical experts, with 24/7 support and a consistent CSAT of 99%.

The better way to test,
learn and grow

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