eCommerce
Theater Achieves Growth in Revenue Through Mobile Experience Redesign
+ 38.95 %
revenue per visitor
Wingify vs Convert
The Honest Comparison: Wingify vs Convert
Convert Starts With Test. Wingify Starts With Why.
Convert is a focused A/B testing tool. If you’re simply looking to launch A/B tests, Convert does that well. But if you’re looking for a platform that helps you understand your visitors, turn those insights into action, experiment, personalize, and drives growth – Wingify does it all and gives you the complete optimization loop.
Here's how we see the difference
Behavioral insight, built to feed your test hypothesis
Convert gives you heatmaps and session recordings to see user behavior, but not at the depth you’d need. You can’t watch every session or scan a heatmap for every page and segment – Convert’s Signals system uses AI to surface a curated subset of recordings, with no funnel or form-level drop-off view to complete the picture.
With Wingify, behavior analytics is one part of a bigger, connected picture. Wingify brings heatmaps, session recordings, funnel analysis, form analysis, and on-site feedback surveys into the same platform – with AI-powered summaries that surface the nuance for you, so you’re not digging through recordings to find it.
AI that closes the gap between insight and experiment
Convert’s AI starts with an observation you provide. Its Hypothesis Generator asks you to state what you’ve observed, how you collected the evidence, what you want to change, who you want to test, and what outcome you expect. It then generates the hypothesis, while Socrates and Chorus challenge and refine it. You bring the problem; Convert helps turn it into a hypothesis.
With Wingz, this workflow runs end to end. It analyzes behavioral data, identifies opportunities, generates hypotheses, builds variations, configures targeting and metrics, and prepares the experiment for launch.
Convert’s AI Wizard helps rewrite the copy you select – headlines, CTAs, body text – using persuasion frameworks. Wingz inside Visual Editor goes far beyond. Prompt it, and it can change virtually any part of the experience, from individual elements to entire layouts. It also works in the other direction: attach a Figma design, screenshot, PDF, or image, and Wingz reads the visual intent and turns it into a ready-to-test experience.
Wingify brings the same insight to your mobile app
Mobile apps are where a lot of revenue lives, and where many teams are still testing blind.
Convert’s heatmaps and session recordings are focused on web experiences. To optimize mobile app behaviour, you’ll need a separate tool.
With Wingify, the app gets the same treatment as your website. Native heatmaps, session recordings, and funnels for mobile apps, with SDKs for Swift, Kotlin, Java, Flutter, and React Native, so you capture the journeys that matter without weighing the app down. See the friction, test the fix, ship it.
Wingify closes the loop; Convert runs one part of it
Convert is built to do one job: A/B testing. That’s a reasonable place to stand if testing is the only problem you’re solving.
Wingify is built as a one-stop shop for CRO:
- Understand your users. Heatmaps, recordings, funnels, and surveys show you where people hesitate.
- Decide what to test. AI-recommended hypotheses turn insights into a plan.
- Run the test. A/B testing, multivariate testing, and server-side testing, in one place.
- Measure and act. Confirm what worked, then personalize or roll out the winner.
That’s the difference between a testing tool and an experimentation platform.
Two kinds of AI, side by side
| Convert |
 |
|
|---|---|---|
| Hypothesis generation | Needs your observation first | Native - fully automated |
| Building tests with AI | Basic copy, CTA, etc. changes | Create tests from scratch using AI. With our visual editor minor copy edits, CTA changes and with our code-editor make major changes to the code. |
| Figma / screenshot / PDF input | Not offered | Yes |
| AI campaign summaries | Possible via MCP - builds campaigns, no performance summaries | Yes |
| AI heatmap and recording summaries | Not offered | Yes |
| Custom agents your team builds | Not offered | Yes |
| Agent workflows with triggers and actions | Campaign triggers, not open-ended workflows | Yes |
Detailed comparison
| Feature | Convert |
|
|---|---|---|
| Core focus | A/B testing | Behavioral insights, testing, personalization, and feature management in one platform |
| Behavioral Analytics | Native Heatmaps & session recordings. | Native AI - powered: heatmaps, recordings, funnels, forms and surveys analysis. |
| Mobile apps | Testing | Behavior analysis + Testing |
| AI layer | MCP access only | Conversational AI that analyze, suggests, builds, and summarises + MCP access |
| How you buy | Self-service, single plan, all features included/ MTU | Modules you can buy on their own/ MTU |
Results that speak for themselves
The better way to test,
learn and grow
Frequently asked questions
Here is what teams usually ask before they start
Yes. Convert includes native heatmaps and session recordings as part of its Visitor Insights features.. Wingify gives you AI-powered heatmaps and session summaries that highlight important details, so you're not digging through recordings to find it.
Yes. Wingify spans A/B testing, server-side testing, feature management, and personalization, alongside Insights for behavioral research. Convert's focus is primarily A/B testing, with visitor insights built in.
Convert's AI is native but fragmented - Signals flags friction, AI Wizard rewrites copy, and Hypothesis Generator turns an observation you supply into a structured hypothesis. MCP adds external assistant access on top. Wingify's AI, Wandz, is conversational and native - it reads the behavioral data already captured in Wingify and recommends test hypotheses from real visitor behavior, without you supplying that context yourself.
For many teams, yes. Because Wingify brings behavior analytics, testing, server-side experimentation, feature management, and personalization into one platform, teams using Convert alongside separate server-side testing, personalization and mobile app behavior analytics tools can often consolidate into Wingify.
Wingify holds ISO 27001, ISO 27701, ISO 27017, ISO 27018, SOC 2 Type II, and PCI DSS, and you can choose whether your data is hosted in the US, EU, or India.
