For Data Analytics Teams
Your team gets asked for the reasoning behind every number. Wingify brings together the experiment, the behavioral data, and segment details in one place, so the explanation arrives with the result.
The moment a test hits significance, the winning version goes live on its own. Nobody has to remember to flip it, so a proven result never sits idle waiting for someone's attention.
Journey Analytics follows the multi-session route a visitor actually took before crediting a conversion to whichever touchpoint happened to close it.
Voice of Customer surveys the visitors who dropped off, when behavioral data shows where but not why.
Multi-armed bandit allocation moves traffic toward the better-performing variation in real time, for the calls where optimizing beats waiting on significance.
Deep UX Research audits your site and returns a ranked list of problems with supporting data attached. Wingz also generates test ideas from your own traffic and goals, so a backlog starts from observed behavior.
Segment Copilot turns a plain-language description into a segment condition. The same conditions work for targeting and for filtering the report afterward.
Campaign Deep Dive analyzes a completed campaign across statistical and behavioral data points on its own. Wingz also reads session recordings and heatmaps at volume, which is the qualitative work nobody gets to when there are four hundred sessions.
VWO is a reliable platform with a lot of the bells and whistles you'd expect from an experience optimization platform. I was able to run a solid A/B test with real business outcomes on just the free plan. I'll definitely consider upgrading as we scale our tests.
– Tiago Penteado, Head of Marketing
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See what a change did to the ad clicks that fed into it and to the revenue that came out of it.
The debugging console surfaces SDK errors by category, environment, and the number of visitors affected. You find out that an experiment was misfiring on day two rather than in the post-mortem.
Sticky bucketing keeps a visitor on the variation they were first assigned, session after session. Your test arms stay clean, and the number reflects one experience per visitor.
Product and marketing filter experiment reports and segment results themselves. Your week goes to the analysis that actually needs an analyst.
Experiment Vitals checks every campaign for sample ratio mismatches, guardrail breaches, and mid-flight changes to targeting or variation content that could bias the results. A problem surfaces while the test is running, not after you've presented it.
Hypotheses, configurations, and results remain queryable through MCP in conversation. Anyone in the business can check what has already been tried without routing it through your team.
Export raw experiment data to S3, Google Cloud Storage, Snowflake, or BigQuery, and stream events into GA4, Mixpanel, Amplitude, and Segment. The MCP server connects your experiment history to Claude and ChatGPT, so results are queryable in conversation.
Explore All IntegrationsBring customer understanding, experimentation, personalization, and AI together to continuously learn, act, and optimize.
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We carry industry-leading certifications. Your data stays protected while helping you meet global and regional regulatory requirements with confidence.
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