Wingify Feature Management Suite
Engineering deploys features. Product Managers decide who gets to see them. With Wingz AI by their side, they can control feature configs, test its variations, measure the impact, and ship at startup speed with enterprise confidence.
Flag dashboard
Fully configurable flags across environments in one dashboard.
Progressive Rollouts
Automate progressive rollouts & rollbacks to measure impact continuously.
Feature Experimentation
Validate different feature versions with advanced statistics to help you scale with confidence.
Feature Personalization
Validate different feature versions with advanced statistics to help you scale with confidence.
Engineering sees errors and health metrics. Product sees adoption and conversions. Both should see how feature releases shift user behavior, with AI-powered analysis.
Most feature releases are monitored for breakage. Wingz measures whether the feature earned its place.
Let AI analyze adoption, conversion, revenue, and engagement through statistical and behavioral analysis for your products, and surface hidden insights.
Get proactive AI-powered suggestions to advance, hold, revert, or determine which value a segment should get next, with visible evidence.
Turns decisions into fully configured feature flag configs by just prompting your coding agent. No learning curve, no dashboard knowledge needed.
Every feature release is held against a holdout (an unaffected cohort), so that impact analysis is accurate, revealing a true, unskewed picture of user interactions.
Robust SDKs for every major language and framework, plus seamless integrations across analytics, data, CMS, CDPs, and cloud platforms. Plug it into your stack without friction.
Integrate the SDKs for your languages and start feature flagging at scale right away.
Target users using their own data by connecting any two-way, API-based connector.
No need to leave your editor. Install our MCP in your coding agent and run feature flags from there.
Integrate the relevant SDK for your stack. It syncs flag configs, evaluates every flag decision locally, with no network round-trips and no latency hit.
Define your flag in the Wingify dashboard: Set the variables, pick who sees it, and choose the metrics that tell you it's working.
Start from 1% exposure, move to 5%, and gradually take it to 100%, or kill it instantly if something breaks - all without redeploying.
Real-world possibilities of how Wingify helps you build better product experiences.
Show advanced capabilities to the tiers that pay for them, and give free users a timed preview to nudge the upgrade.
Route each new user into the setup flow that fits their job, industry, or signup source, so the first session feels built for them.
Serve different pricing, discounts, or checkout flows to new visitors, returning customers, or high-value carts.
Deliver the right languages, payment methods, and consent flows for each market, without a separate build for every country.
Open a new feature to a hand-picked cohort of beta users or key accounts, learn from them, then widen the door.
Serve the right experience by device, OS, or app version, and update it live without waiting on an app store release.
Every release offers learning. Control how users see it, how they interact, and understand the reasons behind their actions, with advanced controls.
Create configs with different feature variable values for select cohorts. Test them against each other for the same audience, add a personalized rule mid-release, or just roll out globally to some users, on the same flag.
Ship in development, staging, and production based on your release cycle.
Control who creates, edits, or releases, per environment, with every change and automatic revert logged with its evidence.
Isolate users bucketed in one campaign from being a part of another, so that no release skews another release’s reports.
Configuration checks before launching flags in production to ensure you ship what’s right.
Get suggestions to remove stale flags, referenced by line numbers in your codebase, to maintain a lightweight codebase.
The greatest value Wingify offers comes from the infrastructure that enables Research and Testing to be integrated, breaking down departmental silos. Wingify allows us to move seamlessly from qualitative data (Insights) to experimentation (Testing): while analytics tells us the what, Wingify Behavior Analytics explains the why behind user behavior, which is critical for formulating winning hypotheses. Its versatility is comprehensive; it enables us to scale the experimentation program by balancing execution speed with technical complexity, unifying Client-Side, Server-Side, and mobile app experimentation through Wingify Feature Experimentation, ensuring that learning is at the center of every technical decision.
CRO & SEO Team Lead
Start with what you need today and add more as you grow, all on one connected platform.
Explore Wingify Platform →Learn, test, act, repeat: Code-free edits, rapid testing and progressive rollouts.
Make it personal: Deliver contextual experiences to the right audience, at the right time, at the right touchpoint
Seamless browsing, seamless buying: Search, recommendations and catalogue merchandising together in one space. Purchasing made effortless.
Know your customers: Understand your audience on a deeper level. Real-time behaviors and AI insight uncover what they need before they know it.
Get closer : One source of intelligence, every channel. Email, SMS, push, and in-app work together for deeper engagement – across every touchpoint.
Wingify meets the highest security and data privacy standards across the globe, with 24/7 priority support.
We carry industry-leading certifications. Your data stays protected while helping you meet global and regional regulatory requirements with confidence.
Data centers in the US, the EU, and India.
A dedicated success manager and technical experts, with 24/7 support and a consistent CSAT of 99%.
Here is what teams usually ask before they start
Wingify Feature Management pairs flags with adoption, and automates feature rollouts. You can have one flag that controls a rollout, experiment, or a personalization campaign. With connected user behavior analytics linked to your feature flags, you instantly understand what truly moves metrics, statistically and behaviorally. You ship, measure, and learn in one place, without stitching multiple third-party platforms together.
Feature flags in Wingify Feature Management decouple code deployments from feature releases. Instead of deploying new code directly to all users, you deploy disabled features to production and gradually enable them for specific segments while monitoring the impact. This enables instant rollbacks of problematic features, safe testing in production with selective user segments, and release automation independent of engineering timelines.
Use Wingify Feature Management to:
Test server-side logic, such as pricing algorithms, recommendation engines, and search ranking.
Run consistent experiments across web, mobile, and backend platforms.
Modify functionality that requires code changes.
Control feature access by permissions or subscription tiers.
Run persistent cross-session experiments.
Test performance-sensitive changes.
Experiment on native mobile apps.
Use web testing to:
Optimize website experiences.
Test visual and content changes using Wingify's no-code visual editor.
Run marketing experiments on landing pages and CTAs.
No, Wingify Feature Management evaluates feature flags locally in memory, returning decisions in under a millisecond without network calls. This minimizes latency, so experiments don't add noticeable overhead for your users.
Wingify Feature Management offers SDKs across 10+ programming languages & frameworks and platforms, covering both server-side and client-side implementations. These include Node.js, Java, JavaScript, PHP, React, Angular, Cordova, Ruby on Rails, Swift, etc.
Yes, Wingify Feature Management supports instant feature rollbacks with an auto killswitch that stops the rollouts and notifies you. The result: These guardrails prevent sudden dips in key metrics beyond a set threshold, and reduce the risk of an incident.
As part of our offering, we provide multiple OpenFeature-compliant providers tailored to different use cases and environments. Whether you're looking to integrate feature flags into a backend application or need advanced targeting through our Feature Management(FE) product, we’ve got you covered. We’re proud to support the OpenFeature community and look forward to continued collaboration to make feature flagging more powerful, flexible, and developer-friendly.
Wingify holds multiple enterprise-grade security and privacy certifications, including ISO 27001:2022 (Information Security Management), ISO 27701:2019 (Privacy Management), ISO 27017 (Cloud Security), ISO 27018 (Cloud Privacy), SOC 2 Type II, and PCI DSS compliance.
Free for 30 days. No credit card required.
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