AB Tasty and VWO have united, because half the loop was never enough.

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Wingify Commerce Suite

Shape your store to your shopper

Wingify Commerce unifies search, recommendations, and merchandising, so every shopper sees a store that feels like it was built for them. Wingz AI reshapes it in the moment, inside your rules, and proves it works.

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The Problem

Your products are hiding in plain sight

Your best products are not visible in a catalog shoppers never fully see. Your catalogue is full of great products. But shoppers only ever see the ones that happen to surface. Between what you stock and what they actually discover, revenue quietly slips away.

Close the gap, and the same traffic starts converting more.

Three levers. One shopper.

Most brands run search, recommendations, and merchandising as three separate tools with three rule sets that disagree. Wingify Commerce runs them on one platform that reads a single shopper, so every lever pulls in the same direction.

Results that understand intent

When someone describes a product in their own words, or types something your catalogue doesn't match exactly, semantic AI closes the gap. No synonym list to maintain.

Explore Wingify Search →
Search results matching shopper intent

One-to-one from behavior

Each shopper sees picks coming from their own browsing patterns and purchases, so recommendations feel personal — not the same bestseller list everyone gets.

Explore Wingify Recommendations →
Personalized product recommendations

Rules that land everywhere at once

A rule you configure carries across category pages, search, and recommendations automatically. No duplicate work, no drift between channels.

Explore Wingify Merchandising →
Merchandising rules applied across channels

A store that learns as shoppers shop

Wingz AI runs on a simple loop, at the speed of the visit.

Every click, search, and purchase builds a picture of what each shopper wants, from the very first visit.

AI works out what’s most relevant for the shopper, right now.

The shelf, search results, and recommendations update automatically.

Wingify measures what works and gets smarter with every visit.

See how Commerce puts the loop into practice

Wingify Recommendations

Recommendations that match
how people really shop

Different shoppers need different nudges. Wingify Commerce reads intent and responds accordingly.

Learn More: Wingify Recommendations →
Personalized from the first click

First-time visitors see picks based on their current session; returning shoppers see suggestions informed by their history.

Our platform recognizes preferences of brand loyalists and shows them results so that they don’t have to hunt for them each time they return.

Cross-sell opportunities surface from real purchase combinations, rather than manual pairings.

Items gaining momentum get elevated before the trend peaks, keeping the store relevant to what shoppers are interested in right now.

Sometimes shoppers need more than one visit to make a decision. By showing products they have already considered, at the right point in their next session, we make it easy for shoppers to pick up where they left off.

Wingify Merchandising

Put the right products in front of the right shoppers

Category pages, search results, and recommendation widgets each shape what shoppers discover. Now, merchandising teams have direct control over all of them, with rules that can be set by category, segment, or campaign, and adjusted without developer involvement.

Learn More: Wingify Merchandising →

Tailor your merchandising approach for each category, whether that means announcing new arrivals in fashion or moving high-margin items in electronics.

Align product visibility with your promotional calendar. Display what you want to sell now without disrupting the broader category experience for shoppers who are not in a campaign segment.

Prioritize best sellers and push low-relevance items down. This is useful for new launches, clearance, exclusives, and anything with a time-sensitive reason to be visible.

Apply individual shopper behavior to dynamically reorder products within a category, so the same category page shows up differently for different shoppers.

Control which filtering options appear for each category so shoppers can narrow down to what they want quickly, without being confronted with irrelevant options.

Wingify Commerce Report

See what is driving revenue.

See which products, placements, widgets, and strategies are contributing to business outcomes.

  • Revenue and AOV by placement and strategy

  • Margin guardrails

  • Performance by widget and slot

  • Make a winning placement the default in one click

Commerce report showing additional revenue and transaction rate

Guardrails, not guidelines

Your margin is protected

A minimum margin per product and per basket. Any placement that breaks it is reversed, and the reason is logged.

Your rules always win

Pins, exclusions, and category rules you write always outrank the agent's choice.

Promotions stay in your control

You decide how often a discount is shown and to whom — and it's never shown to a shopper who didn't need one.

No false urgency

Out of stock never ranks first. Low stock isn't used as a sales trick unless you allow it.

You approve before shoppers see it

At the first two control levels, every new strategy and placement needs your sign-off before going live.

Everything is tracked

Every ranking decision is logged with the reasons behind it, so you always know why something was shown.

Bring your stack. We'll connect the dots

Wingify Commerce adapts to you. Integrate via API for full front-end control or implement through a single JavaScript tag.

See Integrations

The rest of the loop

Start with what you need today and add more as you grow, all on one connected platform.

Explore the Wingify Platform
Devred 1902

The company chose Wingify to implement a comprehensive solution combining recommendations and merchandising as well as web experimentation in order to reinvent the online customer experience and maximize its digital impact.

Enterprise-grade security & support from day one

Wingify meets the highest security and data privacy standards across the globe, with 24/7 priority support.

Certified and compliant

We carry industry-leading certifications. Your data stays protected while helping you meet global and regional regulatory requirements with confidence.

soc type2 certificattion
ccpa ready certification
hippa ready certification
ccpa ready certification
gdpr ready certificattion
International Organization Standardization Certification
gdpr ready certificattion
International Organization Standardization Certification
ccpa ready certification
International Organization Standardization Certification
International Organization Standardization Certification

Store your data where you need it

Data centers in the US, the EU, and India.

Support that you can count on

A dedicated success manager and technical experts, with 24/7 support and a consistent CSAT of 99%.

Show your shoppers what
they came for.

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Still have questions?

Here is what teams usually ask before they start

Wingify Commerce is built for ecommerce managers and merchandising teams who need direct control over product discovery. It gives merchandising teams control over search, recommendations, and product rankings, so they can manage how shoppers discover products across the store. Teams can configure merchandising rules, manage recommendation widgets, and adjust campaigns directly through the platform without relying on developers.

Yes, Wingify Commerce lets merchandising teams make ranking, recommendation, and campaign changes without developer involvement. Teams can manage ranking rules, recommendation widgets, and campaign adjustments directly through the platform interface, without creating engineering tickets. Merchandisers can create, reorder, and remove rules themselves, giving them direct control over product discovery and merchandising changes.

Wingify Commerce uses semantic AI search that interprets shopper intent rather than exact-matching catalog terms. It understands meaning, relationships between concepts, and context. As a result, it returns relevant results even for misspellings, natural language, or catalog mismatches and then uses precision controls like synonyms, rules, and boosts where they add value.

Wingify Commerce integrates with other catalog and commerce integrations for major platforms such as Shopify (including Shopify Markets), PrestaShop, Magento, Salesforce Commerce Cloud, and Microsoft Dynamics 365 Commerce.