AB Tasty and VWO have united, because half the loop was never enough.

Learn about the merger

Curious minds, think alike

Because breakthroughs take more than technology

In an industry built on competition, we’re proving that genuine collaboration is the beating heart behind exceptional growth.

Why we joined forces to build a more unified path →

Overview

For years, the digital experience industry was a race. Vendors compared features, teams fought for budget, and every company tried to out-optimize the next.

Competition pushed us forward, but it also kept new ideas from being uncovered. We realized that the next big leap wouldn’t come from a new feature, but from a new way of working together.

The performance of partnership

When VWO and AB Tasty joined forces under Wingify, many were curious as to why two rivals would team up. The answer is simple: clarity. Both teams had spent a decade independently perfecting the "unseen" parts of optimization, like engineering performance and script weight.

By combining our engineering cultures, we expanded our ability to deliver them without slowing down your site.

Performance isn’t just a metric: it’s a form of respect for your users that makes them comfortable enough to stay curious and keep testing.

Leadership photo

Closing the growth loop

A platform is only as good as the momentum it creates. Most teams struggle because their data is in one place and their action is in another. By uniting our flight paths, we’ve closed the loop between understanding what’s happening and acting on it.

Understand

See exactly where your visitors are struggling.

Decide

Prioritize the ideas that have the highest potential for uplift.

Act

Test and personalize experiences with a single, unified tag.

Learn

Turn every result into a deeper understanding of your audience.

Building for the human behind the screen

Growth isn’t about random numbers or pie charts: it’s about people. When we joined forces to create Wingify, we weren’t just thinking about market share. We were thinking about the product managers, the engineers, and the marketers who use our platform every day.

We wanted to build something that makes you feel more capable, more curious, and more ready to act on creative ideas the moment they strike.

The people behind the partnership

Four co-founders, one shared belief: customer value matters more than company ego. Here’s what’s driving them forward.

Sparsh Gupta

Chief Executive Officer

Image of Sparsh Gupta

Sparsh has spent over 15 years turning curiosity into large-scale systems that help teams see their customers more clearly. As CEO and co-founder of Wingify, his focus remains on one thing: making sure we provide exceptional value to our customers.

Alix de Sagazan

Chief Revenue Officer

Image of Alix de Sagazan

Alix co-built AB Tasty from the ground up and knows what it takes to earn a customer's trust, then keep it. She's steering the combined go-to-market strategy with the same belief that's guided her from day one, that growth should never come at the cost of a customer relationship.

Ankit Jain

Chief Product and Technology Officer

Image of Ankit Jain

Ankit has shaped the product and engineering roadmap from the ground up, and he's the reason performance is a point of pride. He's leading the work to unify two platforms into a single, effortless experimentation suite so that teams get more capability without more code weight.

Rémi Aubert

Chief Customer and Strategy Officer

Image of Rémi Aubert

As a co-founder of AB Tasty, Rémi has spent years championing the customer's point of view inside every product decision. Now he's making sure that voice carries across the combined business, so every roadmap choice starts with a real customer question.

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