AB Tasty and VWO have united, because half the loop was never enough.

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Why Wingify?

See the bigger picture

Wingify is an Agentic Experience Optimization Platform that helps you understand user behavior, uncover what works and turn learning into better decisions.

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530B+

experiences optimized

4,000+

customers

140+

countries

16+

years of experience

Experience

There's no single best experience.

Optimization isn't about finding one winner. It's about learning continuously: what works, what doesn't, and what to try next. We've spent 16+ years helping teams test ideas, understand customers, and turn evidence into action. That experience shapes the technology we build today.

Scale

We've learned at a scale that's hard to replicate.

By analyzing 530Bn+ digital experiences, we've built learnings that shape how we think about experimentation, customer behavior, and optimization.

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Connected

One profile. Every team building on it.

When insights, experiments, audiences, and results live in separate tools, teams lose the context that makes them useful. Wingify runs a closed-loop optimization system where every result feeds the next decision. This helps your teams build on what they've already learned, so marketing, product, and engineering teams can move forward with the same evidence.

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Speed

The faster you learn, the sooner you improve.

Wingify helps teams move quickly from idea to experiment, result to decision, and decision to action. Our asynchronous SmartCode loads in parallel with the webpage, so optimization capabilities can run without blocking page rendering.

Intelligence

Wingz AI assists. You decide.

AI can spot the patterns you'd miss, suggest what's worth testing, build the variation, and make sense of the results. Wingz AI does all of that, and does it as your teammate. It flags the signals that matter, proposes hypotheses worth chasing, ranks them by potential impact, and gets sharper with every test you run.

Prefer to work from your own tools? Connect Claude, ChatGPT, or your IDE assistant to run Wingify directly, with the same permissions.

Wingz AI assistant suggesting a high-impact experiment

People

Great technology needs great people behind it.

Optimization is a discipline. Knowing what to test, how to interpret results, and what to do next matters as much as the technology itself.

That's why Wingify combines the platform with people who understand experimentation and optimization.

200+

Customer Success Experts

99 %

CSAT

15+

First time response

Customer success expert with a laptop

Proof

Nothing ships on a hunch.

Nothing ships on a hunch. Good ideas deserve evidence. Here's what the results look like for a few of our customers:

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Built to grow

Start small.
Scale without outgrowing your platform

Optimization grows as your business does. Wingify supports teams from their first experiment to programs that span teams, markets, and digital experiences.

Build the capability as you grow.

What's next

Making the learning loop smarter.

For more than 16 years, we've helped businesses experiment, learn, and improve. Now we're building technology that does more of the work between spotting an opportunity and acting on it.

Enterprise-grade security & support from day one

Wingify meets the highest security and data privacy standards across the globe, with 24/7 priority support.

Certified and compliant

We carry industry-leading certifications. Your data stays protected while helping you meet global and regional regulatory requirements with confidence.

soc type2 certificattion
ccpa ready certification
hippa ready certification
ccpa ready certification
gdpr ready certificattion
International Organization Standardization Certification
gdpr ready certificattion
International Organization Standardization Certification
ccpa ready certification
International Organization Standardization Certification
International Organization Standardization Certification

Store your data where you need it

Data centers in the US, the EU, and India.

Support that you can count on

A dedicated success manager and technical experts, with 24/7 support and a consistent CSAT of 99%.

Built with customers. Shaped by experience.

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Frequently asked questions

Here is what teams usually ask before they start

Wingify is an Agentic Experience Optimization Platform that helps teams build, test, personalize, and continuously improve digital experiences across websites, mobile apps, and backend services.

Wingify’s journey began in 2009 to help businesses design and optimize digital experiences. Wingify operates with dual headquarters, Delhi and Paris, reflecting its Indian and French roots respectively

Following the 2026 merger of Wingify and Wingify, Wingify is the unified suite brand under which both products operate. Both Wingify and Wingify continue to function as part of a single combined product roadmap and shared AI infrastructure.

Wingify offers a suite of products that helps digital, product and growth teams with tools for behavior analytics, experimentation, personalization, and feature management

Experimentation -Offers Web A/B testing, split URL testing, multivariate testing, server-side experimentation, and mobile app experimentation for testing changes on live audiences.
Personalization – Experience personalization, behavioral targeting, dynamic content and product recommendations, audience segmentation, and AI-driven personalization features like Emotions AI and Adaptive CX.
Analytics– Offers heatmaps, session recordings, funnel analysis, surveys and analytics that depict and track how users interact with a site or app.
Commerce – Unifies product search, recommendations, and merchandising, including AI-powered product recommendations and personalized on-site search.
Feature management – Feature flags, progressive rollouts, kill switches, canary releases, and Feature Management for safely shipping and testing new functionality.
Wingz –. It’s the agentic AI layer that runs a continuous optimization loop, which understands behavior and uncover friction. It generates testable ideas, summarizes insights, builds test variations, runs and deploys experiments and measures impact.

Wingify is a global company with 400+ employees and 4000+ customers across 140+ countries

Wingify offers a 30-day all-inclusive free trial, and no credit card is required. You get full access to all core capabilities (including Web Experimentation, Insights, and Personalization) with no restricted or gated features during the 30 days.

Wingify holds ISO 27001, ISO 27701, ISO 27017, ISO 27018, SOC 2 Type II, and PCI DSS, and you can choose whether your data is hosted in the US, EU, or India.