Wingify Experimentation Suite
Experiment with your ideas to improve your key metrics. Let Wingz AI spot the opportunity, ideate, build the experiences, target the audience, and configure experiments. You just approve.
Meet every visitor in the moment, with a loop that senses what they need, decides what should happen next, and turns that decision into a more relevant experience.
Plan effectively with Wingz’ contextual data, that knows what impacts metrics. It suggests with reasoning, you approve.
Bring experiments to life with a prompt. State the goal, audience, and expected changes for Wingz to configure. Give it design references, or hand it a Figma file to build a pixel-perfect design.
Configure and monitor any metric you want - whether you build it in the app, import internal data, or connect 3rd-party tools. Set strict guardrails and protect them, so that Wingz backs off the moment they're breached.
Let Wingz surface the actionable insights you'd manually miss, and summarize them into stakeholder-ready reports. Ask follow-up questions to dig deeper and get an accurate read on behavioral, statistical, and historical data of your users.
With all the advanced controls, you can independently set up experiments without developer dependency
Choose from A/B, multivariate, split URL, or multi-page experiments depending on your use case.
Use the no-code editor to edit copy, layout, images, or to add new elements without developer help.
Use 30+ inbuilt options, connect to third-party tools, or use your internal data for targeting users.
Track any business metrics, no matter how complex, and know what impacts them.
Aid your decisions with advanced statistical reports, along with heatmaps and session recordings.
One average number for the whole audience is not what you need. A flat result is often a winner for some, a loser for others. You should rather get decisions for each segment, so that every decision compounds positively.
Wingify has the most lightweight implementation tag in the industry, real-time vital tracking, and seamless SPA compatibility, so that you don’t need to worry about such table stakes.
Wingify has negligible impact on your website, ensures there's no flicker or flash of original content, and enables fastest page loading speed, with advanced proprietary technology.
We are confident, hence transparent. Track your LCP, TBT, CLS, and loading time with a performance dashboard.
Smart understanding of state changes in your SPA interactions, so that no additional tags need to be implemented.
With Wingify, everybody I’ve encountered has been really helpful, genuine, and actually deeply cares about what it is we’re trying to achieve.
– Melissa li, Partner Hub Experimentation Lead
Most agents focus on one task or one part of the journey: creating content, optimizing a campaign, personalizing a page. Wingify connects the whole loop, from understanding each visitor to deciding, acting, proving and learning.
One understanding of the visitor informs the website, search, recommendations, product features and customer engagement, on one foundation.
AI-driven decisions are measured and validated through experimentation and analytics, built on 16 years of experimentation expertise.
Context builds from the moment a visitor arrives, even anonymous. No known profile or long history required.
You need experimentation, user behavior insights, feature optimization, and personalization too - unified into one platform, with AI easing your workflows.
Explore Wingify Platform →Make it personal: Deliver contextual experiences to the right audience, at the right time, at the right touchpoint
Seamless browsing, seamless buying: Search, recommendations and catalogue merchandising together in one space. Purchasing made effortless.
Know your customers: Understand your audience on a deeper level. Real-time behaviors and AI insight uncover what they need before they know it.
Roll out with confidence: Wrap features behind flags, test different versions, personalize them, monitor impact, and automate rollouts from the dashboard - without a redeploy.
Get closer : One source of intelligence, every channel. Email, SMS, push, and in-app work together for deeper engagement – across every touchpoint.
Wingify meets the highest security and data privacy standards across the globe, with 24/7 priority support.
We carry industry-leading certifications. Your data stays protected while helping you meet global and regional regulatory requirements with confidence.
Data centers in the US, the EU, and India.
A dedicated success manager and technical experts, with 24/7 support and a consistent CSAT of 99%.
Here is what teams usually ask before they start
Wingify Experimentation helps teams create, target, measure, analyze, and roll out web experiments, including A/B tests, multivariate tests, split URL tests, and AI-assisted experiments.
Wingify Experimentation lets teams run several types of experiments, including:
- A/B tests
- Multivariate tests
- Split URL tests
- Multi-page experiments
- Cross-domain experiments
- Device-specific experiments
- AI-assisted tests with Wingz
No, it’s not necessary to have a developer. Teams can use no-code tools to update copy, layouts, CTAs, banners, styling, and page elements visually. Developers can support more advanced use cases when needed.
Wingify Experimentation supports reliable decision-making with goals, guardrails, health checks, mutually exclusive groups, and reporting, helping teams reduce overlap, monitor risks, and trust their results.
Yes, Wingify Experimentation lets teams target visitors using:
- Traffic source
- Device
- Behavior
- Custom events
- Third-party data
- Lifecycle stage
- Reusable audience conditions
Yes, heatmaps and session recordings add behavioral context, helping teams understand what happened and why.
Free for 30 days. No credit card required.
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