AB Tasty and VWO have united, because half the loop was never enough.

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For UI/UX Teams

Soar from insights to confident decisions.

Everything your team needs to understand users, validate ideas, and build better experiences, all from one connected platform.

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Make every bit of UX work count.

Stop letting opinions hold up decisions

Use behavioral evidence and experiment results to give stakeholders a shared basis for deciding what should change.

Get more from research you already have

Use Wingz to surface key findings faster, so your team can spend more time acting on research.

Make the impact of UX easier to prove

Measure how UX decisions influence user behavior and business outcomes, giving your team concrete evidence of what's working.

See the whole experience, not just one interaction

Look beyond individual touchpoints to understand how each change shapes the broader user journey.

Peek around every corner.
Find opportunities in every interaction.

Wingify Behavior Analytics
Wingify User Feedback
Explore Wingify Web Experimentation

Less searching and more solving with Wingz AI.

Surfaces unusual user behavior, drop-offs, and recurring friction points so your team knows where to investigate first.

Brings together behavioral data, user feedback, and test results to reveal patterns that would otherwise stay hidden across disconnected tools.

Recommends high-impact UX improvements based on how users actually interact with your product, helping your team prioritize what to improve next.

Turns session recordings and survey responses into concise summaries so your team can spend less time reviewing data and more time solving problems.

HDFC ERGO

“Through data-driven conversion rate optimization, we not only saw a considerable boost in conversion rates but also improved our Cost Per Lead (CPL) and Return on Ad Spend (ROAS). We plan to extend this successful strategy to all our business lines.

– Somesh Surana, Head of Digital Business Group & Marketing

Read More

HDFC ERGO General Insurance lowered cost per acquisition and improved lead conversion rate

+ 40 %

uplift in lead conversion rate

Built for the way modern UX teams work

One source of truth

Bring together user behavior, feedback, experiments, and AI so every team works from the same evidence rather than disconnected tools and siloed insights.

AI that acts, not just answers

Go beyond AI that summarizes data. Ask questions, generate ideas, build experiments, and move work forward from a single conversation.

Designed to scale with your team

Manage teams, permissions, workspaces, and optimization confidently with enterprise-grade security, compliance, and governance.

Fits right into your tech stack

Connect seamlessly with the analytics, product, customer data, and collaboration tools your team already uses.

A next step for every insight

Move confidently from research to experimentation to optimization without wondering what comes next.

Evidence everyone can trust

Back every decision with evidence your stakeholders can see, understand, and trust.

Connect without compromise.

Integrate seamlessly with your existing tech stack without changing the way your teams work.

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Close the loop from insight to impact

Bring customer understanding, experimentation, personalization, and AI together to continuously learn, act, and optimize.

Enterprise-grade security & support from day one

Wingify meets the highest security and data privacy standards across the globe, with 24/7 priority support.

Certified and compliant

We carry industry-leading certifications. Your data stays protected while helping you meet global and regional regulatory requirements with confidence.

soc type2 certificattion
ccpa ready certification
hippa ready certification
ccpa ready certification
gdpr ready certificattion
International Organization Standardization Certification
gdpr ready certificattion
International Organization Standardization Certification
ccpa ready certification
International Organization Standardization Certification
International Organization Standardization Certification

Store your data where you need it

Data centers in the US, the EU, and India.

Support that you can count on

A dedicated success manager and technical experts, with 24/7 support and a consistent CSAT of 99%.

The better way to test,
learn and grow

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