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Webinar

User Research: The Superpower Behind Experimentation Programs

50 mins
Chris Gibbins

Chris Gibbins

Chief Experience Officer

Creative CX

The webinar, hosted by a representative from Wingify, featured Chris, an expert in user research and experimentation. The discussion focused on the importance of both qualitative and quantitative research in understanding customer behavior and uncovering opportunities.

Chris emphasized the value of usability testing not just for assessing prototypes, but also for discovery research. He also highlighted the need for analytics to understand the scale of a problem and determine its priority in the business roadmap. The session was interactive, with attendees asking insightful questions about user research methods and experimentation.

The webinar concluded with a Q&A segment, with the host promising to forward any unanswered questions to Chris for follow-up. Attendees were also encouraged to connect with Chris on LinkedIn for further discussion.

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