Winners vs. Losers: The New Rules of eCommerce Success

40 mins

Your brand is running ads, optimizing landing pages, tweaking email flows—doing everything by the book. But the numbers? They’re barely moving. Meanwhile, your competitors are scaling fast, increasing AOV, and turning first-time buyers into repeat customers.

The difference isn’t effort. It’s focus. The brands that are winning aren’t just doing more—they’re doing what actually moves the needle. eCommerce has changed, and the old playbook no longer works. Today’s top brands have cracked the code on guiding customers toward bigger orders, increasing retention, and optimizing for real revenue growth—not just clicks and conversions.

In this power-packed session, Marc Uitterhoeve, CEO of Dexter Agency, will break down exactly what those brands are doing differently. The strategies, the tests, and the mindset shifts that separate winners from those still trying to figure it out.

Key Takeaways

How to turn customer laziness into higher conversions (instead of fighting against it).
The power of 1-to-1 product storytelling - why the best product pages don’t sell, they connect.
How dynamic PDP content increases AOV and drives repeat purchases.
The A/B tests that actually impact revenue, not just surface-level metrics.