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Webinar

How To Plan Your Optimization Roadmap

Rahul Jain

Rahul Jain

Ex - Senior Product Manager

Wingify
Disha Ahuja

Disha Ahuja

Ex - Customer Success Manager

Wingify

If your conversion optimization sprints are dependent on surprise wins, then here’s something you should know —”A surprise win might be buried deep in your A/B testing cycle; you might have to wait for weeks, maybe months, to see that.”

The good news is that an experimentation roadmap can open up the possibility of seeing those wins a lot faster. This session will help you uncover ways to manage and prioritize testing ideas in a systematic manner and improve your chances of seeing wins faster with your optimization program.

Here are the key takeaways:

  • Making research-driven hypotheses
  • Managing and prioritizing testing ideas
  • Engaging and involving teams in planning
  • Deriving ROI from knowledge management

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When you choose the big risk, large-scale changes, against the smaller, more incremental tests, you need to know you’re balancing right and not sacrificing learnings that the small changes can provide. In this webinar, learn how you can develop your own strategy, balancing the big and the small.

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Improving Landing Page Performance With Proper Analysis And Testing

Ever been stuck on the conversion rate of your landing page? You KNOW that the conversion can be improved but you're not sure how to go about doing it? We bet you have. In this webinar, Taruna Manchanda and Anand Kansal, Marketers at Wingify, take up 4 landing pages and put these through the CRO grinder. View the recording to see testing and optimization in a whole new light.

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Anand Kansal Anand Kansal
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