Webinar
Jurjen Jongejan
Founder
Many eCommerce brands think they’re optimizing for growth—but are they really? A/B tests are meant to reveal what works, yet most brands misinterpret results, focus on surface-level wins, or miss the deeper behavioral insights that actually drive conversion.
Jurjen Jongejan, CRO strategist and founder of Evidoo, has built the world’s largest eCommerce A/B testing database. In this session, he’ll break down the hidden patterns behind successful tests, the biggest mistakes brands make, and how to leverage behavioral psychology for higher conversions.
If you’ve ever run a test that showed promise but didn’t translate into sustained revenue growth, this session will help you see A/B testing in a whole new light.
Regardless of scale, conversion will always be a challenge for e-commerce sites. Check out how testing can solve top business challenges.
Inconclusive tests do not need to be thrown away. Deliberating over these test results will uncover information that will reduce the number of inconclusive results. Kenya Davis has previously had lead conversion optimization programs at Lowe's, a Fortune 50 company.
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