Webinar
Jon MacDonald
Founder and President
The webinar, hosted by Nancy, featured Jon MacDonald, founder of The Good, a conversion rate optimization firm. Jon conducted a live website review, providing insights into digital marketing experimentation, data, and product sharing. He emphasized the importance of understanding user behavior and objections and critiqued the premature request for email sign-ups on a website. He suggested using tools like Wingify for session recordings to understand user behavior better.
Jon also highlighted the need for clear value propositions, benefits over features, and social proof on a website. He gave specific advice on website design, including logo placement, contact information, and navigation. The session concluded with an interactive Q&A, with the speakers open to further discussions on LinkedIn.
2Checkout works with thousands of companies from around the world. Through continuous testing, they’ve learned that different countries have distinct preferences when it comes to online purchasing. Take advantage of their insights on how to optimize your checkout for international markets.
Vlad Bisceanu
Vipul Bansal
In this talk, Harriet and Alex will look back on their years of experience in connecting teams and shipping meaningful experimentation projects.
Harriet Swan
Alex Mason
Free for 30 days. No credit card required.
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