Webinar
Jon MacDonald
Founder and President
The webinar, hosted by Nancy, featured Jon MacDonald, founder of The Good, a conversion rate optimization firm. Jon conducted a live website review, providing insights into digital marketing experimentation, data, and product sharing. He emphasized the importance of understanding user behavior and objections and critiqued the premature request for email sign-ups on a website. He suggested using tools like Wingify for session recordings to understand user behavior better.
Jon also highlighted the need for clear value propositions, benefits over features, and social proof on a website. He gave specific advice on website design, including logo placement, contact information, and navigation. The session concluded with an interactive Q&A, with the speakers open to further discussions on LinkedIn.
In 2018, it has become essential to optimize for mobile conversions. So, this session will help you with the resources and tools which you would need to kickstart your strategy.
Matthew Pezzimenti
Utkarsh Rai
The webinar, hosted by Ajit, features Kevin Anderson, a seasoned marketing expert from Vista. Kevin emphasizes the importance of hypothesis-driven management, the power of A/B testing, and the…
Kevin Anderson
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