Webinar
Jon MacDonald
Founder and President
The webinar, hosted by Nancy, featured Jon MacDonald, founder of The Good, a conversion rate optimization firm. Jon conducted a live website review, providing insights into digital marketing experimentation, data, and product sharing. He emphasized the importance of understanding user behavior and objections and critiqued the premature request for email sign-ups on a website. He suggested using tools like Wingify for session recordings to understand user behavior better.
Jon also highlighted the need for clear value propositions, benefits over features, and social proof on a website. He gave specific advice on website design, including logo placement, contact information, and navigation. The session concluded with an interactive Q&A, with the speakers open to further discussions on LinkedIn.
Most marketers are guessing when it comes to turning clicks into calls. Get real strategies to connect the dots between landing page visits and valuable phone leads. Zac from CallRail and Ajit from Wingify will give you the tools to stop winging it and start seeing results—now.
Zac Elbel
Ajit Singh
Join us on this webinar where Johann van Tonder from AWA Digital and Sushant Sharma from Wingify talk about eCommerce insight generation and how to form a marketing strategy around the same.
Johann Van Tonder
Sushant Sharma
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