Webinar
Rishi Rawat
Founder
The webinar, hosted by Divyansh from Wingify, features Rishi from Frictionless Commerce, who shares insights on experimentation and conversion rate optimization. Rishi introduces a new concept his team has been developing, emphasizing the need to focus on a smaller audience segment for better conversion rates.
Rishi explains his strategy of ignoring 80% of people who will never convert, recognizing that 4% are already buying, and focusing on the 16% who are potential buyers. He discusses the importance of creating a mechanism for those who need more convincing to raise their hands, and then displaying a hyper-targeted, statistically valid, needle-moving sales pitch to them.
He also addresses the concept of 'risk' in the buyer's mind, arguing that even with a return policy, buyers still perceive risk. He emphasizes the need to construct a sales pitch that addresses this anxiety, and the importance of testing multiple variations to identify this anxiety.
During the Q&A session, attendees like Ethan and Fanal are given the opportunity to ask questions directly. Rishi's approach encourages audience participation, with attendees sharing their thoughts and questions throughout the session.
Google’s announcement to sunset their AB testing tool was a surprise for most businesses who were relying on Google’s (yet another) free offering. In this webinar, we showcase the many capabilities of the Wingify Experimentation Platform.
Jan Marks
David Otero
In this free webinar recording, our guest, Angie Schottmuller of Three Deep Marketing, talks about optimizing hero shots that engage and inspiring prospects to take the desired action on your webpages [and offline marketing as well.
Angie Schottmuller
Free for 30 days. No credit card required.
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