Webinar
Rishi Rawat
Founder
The webinar, hosted by Divyansh from Wingify, features Rishi from Frictionless Commerce, who shares insights on experimentation and conversion rate optimization. Rishi introduces a new concept his team has been developing, emphasizing the need to focus on a smaller audience segment for better conversion rates.
Rishi explains his strategy of ignoring 80% of people who will never convert, recognizing that 4% are already buying, and focusing on the 16% who are potential buyers. He discusses the importance of creating a mechanism for those who need more convincing to raise their hands, and then displaying a hyper-targeted, statistically valid, needle-moving sales pitch to them.
He also addresses the concept of 'risk' in the buyer's mind, arguing that even with a return policy, buyers still perceive risk. He emphasizes the need to construct a sales pitch that addresses this anxiety, and the importance of testing multiple variations to identify this anxiety.
During the Q&A session, attendees like Ethan and Fanal are given the opportunity to ask questions directly. Rishi's approach encourages audience participation, with attendees sharing their thoughts and questions throughout the session.
In this webinar, Wouter and Anouk are going to break down the why-and-how of business experimentation by sharing examples from SEAT- a global car brand whose CRO was managed at their respective organisations.
Wouter Sportel
Anouk Donkers
The success of your testing program is directly proportional to the quality of your hypotheses. Therefore, getting them right becomes imperative. In this session, Haley will talk about two practical frameworks that you need to get the most out of any testing program: The ResearchXL framework and the PXL prioritization framework.
Haley Carpenter
Shanaz Khan
Free for 30 days. No credit card required.
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Free for 30 days. No credit card required.