Webinar
Chris Marsh
Conversion Optimization
The webinar, hosted by Vipul from Wingify, featured Chris Marsh from Dash of CX, an expert in UX, data, and CRO. Chris shared his insights on experimentation and CRO, including how to decide whether to run a test based on traffic or conversions. He suggested soft launching tests to 25% of traffic if stakeholders are worried, but ultimately aiming for 100% of relevant traffic.
Chris also addressed questions about testing on low-traffic pages, recommending using one variation and earlier funnel KPIs. The session was interactive, with audience members actively participating. The webinar concluded with an invitation to connect with Chris on LinkedIn for further discussions.
The initial 30 days of your experimentation program serve as a litmus test for the vision and purpose behind your project. Learn how to kickstart and navigate this journey successfully.
Joe Johnston
Your roadmap for CRO walks a thin link between Tactics and Strategy. Drawing borders between both can help you identify overlaps without compromising the long-term vision of your experimentation program.
Simon Girardin
Free for 30 days. No credit card required.
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