Webinar
Chris Marsh
Conversion Optimization
The webinar, hosted by Vipul from Wingify, featured Chris Marsh from Dash of CX, an expert in UX, data, and CRO. Chris shared his insights on experimentation and CRO, including how to decide whether to run a test based on traffic or conversions. He suggested soft launching tests to 25% of traffic if stakeholders are worried, but ultimately aiming for 100% of relevant traffic.
Chris also addressed questions about testing on low-traffic pages, recommending using one variation and earlier funnel KPIs. The session was interactive, with audience members actively participating. The webinar concluded with an invitation to connect with Chris on LinkedIn for further discussions.
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