Webinar
Chris Marsh
Conversion Optimization
The webinar, hosted by Vipul from Wingify, featured Chris Marsh from Dash of CX, an expert in UX, data, and CRO. Chris shared his insights on experimentation and CRO, including how to decide whether to run a test based on traffic or conversions. He suggested soft launching tests to 25% of traffic if stakeholders are worried, but ultimately aiming for 100% of relevant traffic.
Chris also addressed questions about testing on low-traffic pages, recommending using one variation and earlier funnel KPIs. The session was interactive, with audience members actively participating. The webinar concluded with an invitation to connect with Chris on LinkedIn for further discussions.
David Mannheim, the founder of User Conversion, has spent years trying to understand why ideas fail and how to come up with the ones that succeed. In this session, he'll show you how he's helped companies like Sports Direct, Boots, and BrewDog create ideas for testing that are innovative, unique, creative, and, above all else, impactful.
David Mannheim
Vipul Bansal
In this webinar, Skis.com and Trinity Insight spotlight the framework for an effective ecommerce optimization methodology. This data-driven process is presented from start to finish, and a customer success story with Skis.com is also highlighted.
Jeremy Weis
Scott Touchette
Free for 30 days. No credit card required.
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