Unlocking Information from Inconclusive A/B Test Results

The webinar, hosted by Vipul from Wingify, featured Kenya Davis, the Senior Manager of Decision Science at Evolytics, who shared her expertise on interpreting inconclusive results in A/B testing. Davis emphasized the importance of a structured approach to testing, including a thorough pre-analysis phase, and the balance between quality and quantity in testing.

She also introduced a 3-step unpacking process for inconclusive results and encouraged participants to revisit past test results using these methods. Ripple praised Davis's clarity of thought and structured approach to testing, sparking a discussion on the importance of testing the right things over testing more. Davis also offered her assistance to anyone needing help with testing and optimization, providing links to useful resources such as A/B testing calculators.