Two Frameworks You Can Use to Improve the Hypotheses of Your Tests

The webinar, hosted by Shanaz, Marketing Manager at Wingify, featured Haley Carpenter, a CX strategist at Speero by CXL. Haley, who has extensive experience in user research and running experimentation programs, shared her insights on practical frameworks to improve test hypotheses. She drew from her experiences working with companies like Vitamix, NextEra Energy, and OLaplex.

The session aimed to help attendees understand how to break down complex problems and identify significant opportunities. The webinar concluded with a Q&A session, allowing attendees to engage directly with Haley and gain further insights.