Holiday A/B Testing Strategy: How Invesp Generated $37 Million During Holidays

The webinar was hosted by Sid, a regional marketing manager for Wingify, who has been with the company for four years. Sid has a rich background in A/B testing and experiments, which he has been conducting for nine years across various organizations. He introduced the guest speaker, Khalid Saleh, a veteran in conversion and optimization since 2006. Khaled has run over 25,000 A/B tests with Invesp, generating upwards of $37 million in revenue. 

Khalid, who was a software architect in his previous role, began his presentation by sharing a story from 2017. He received a call from Karim Ozguai, the then VP of Marketing at Z Gallerie, a large furniture retailer in the US. Karim had asked Khalid if he could help improve their conversion rates during the Black Friday and Cyber Monday sales period. Despite the short notice, Khalid accepted the challenge, excited about the opportunity to work with Z Gallerie.