Webinar
Gary Marx
Director, CRO
In the Wingify webinar, Gary Marx from Roundbarn Labs, a Senior Director of Conversion Rate Optimization, shares his insights on coordinating paid marketing and Conversion Rate Optimization (CRO) for higher returns on ad spend. He discusses the importance of getting users through the funnel quickly, using tools like Wingify for creating responsive versions of websites, and eventually developing dedicated landing pages.
Gary also recommends five tests based on different channels, which he suggests are crucial for businesses to focus on. The webinar concludes with a Q&A session, where Gary addresses questions about prioritizing development tasks. He suggests aligning requests with business goals and demonstrating how these requests can contribute to achieving these goals, such as increasing the return on ad spend. The webinar was interactive, encouraging attendee participation and fostering a conversation around the topic.
All Resilient B2B organizations have one thing in common: an efficient revenue pipeline. Experimentation can help you optimize your acquisition channels, which is a shield, especially in tough times.
Axel Sukianto
Most marketers are guessing when it comes to turning clicks into calls. Get real strategies to connect the dots between landing page visits and valuable phone leads. Zac from CallRail and Ajit from Wingify will give you the tools to stop winging it and start seeing results—now.
Zac Elbel
Ajit Singh
Free for 30 days. No credit card required.
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