Webinar
Starting Experimentation and Scaling to Personalization
Sarah Fruy
VP of Marketing
Webinar
Sarah Fruy
VP of Marketing
The webinar, led by Sarah Fruy, former VP of Marketing at Linqia, focuses on the importance of adaptable and data-driven marketing strategies. Sarah shares her experiences in changing the North Star Metric based on the evolving goals of the business, emphasizing the need to understand the customer journey and what drives results. She also discusses the role of experimentation in validating assumptions and formulating hypotheses.
The host facilitated an engaging Q&A session, addressing questions about eliminating assumptions in hypothesis formulation. Attendees are assured that the recording and presentation will be shared post-webinar.
Join growth leaders Michael Stineman and Thomas Benton as they reveal strategic ways to maximize your CRO efforts, drive better CX, and scale your growth program. Learn practical insights and receive a free CRO Maturity Assessment for 2025 planning.
Michael Stineman
Thomas Benton
In this webinar, Will talks about three key user behaviour that hold key to your website conversion rates. He'll also share case studies of premium products where user understanding plays a vital role in unlocking purchases.
Will Laurenson
Free for 30 days. No credit card required.
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