How to design winning experiments

The webinar, hosted by Wingify, featured Michel Faas and Thierry de Vries from Bammboo, a leading growth hacking agency. They discussed the importance of designing experiments with data-backed hypotheses and demonstrated the use of Wingify's tool for easy implementation and testing. They shared a B2B example of an IT company transitioning from selling devices to services, highlighting the process of setting up hypotheses, testing assumptions, and defining actions.

They also showcased how to create landing pages and advertisements for testing different marketing approaches. The session concluded with a showcase of Wingify's idea log, a resource for experiment ideas and case studies.