Webinar
Michel Faas
Head of Growth, Bammboo
Thierry de Vries
Co-founder & CCO, Bammboo
The webinar, hosted by Wingify, featured Michel Faas and Thierry de Vries from Bammboo, a leading growth hacking agency. They discussed the importance of designing experiments with data-backed hypotheses and demonstrated the use of Wingify's tool for easy implementation and testing. They shared a B2B example of an IT company transitioning from selling devices to services, highlighting the process of setting up hypotheses, testing assumptions, and defining actions.
They also showcased how to create landing pages and advertisements for testing different marketing approaches. The session concluded with a showcase of Wingify's idea log, a resource for experiment ideas and case studies.
In this talk, Harriet and Alex will look back on their years of experience in connecting teams and shipping meaningful experimentation projects.
In this webinar, you'll discover how A/B testing can amplify your charity's fundraising potential, coupled with a resonant, impact-driven strategic plan to kickstart your CRO journey as a non-profit.
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