Webinar
Chris Gibbins
Chief Experience Officer
The webinar, hosted by a representative from Wingify, featured Chris, an expert in user research and experimentation. The discussion focused on the importance of both qualitative and quantitative research in understanding customer behavior and uncovering opportunities.
Chris emphasized the value of usability testing not just for assessing prototypes, but also for discovery research. He also highlighted the need for analytics to understand the scale of a problem and determine its priority in the business roadmap. The session was interactive, with attendees asking insightful questions about user research methods and experimentation.
The webinar concluded with a Q&A segment, with the host promising to forward any unanswered questions to Chris for follow-up. Attendees were also encouraged to connect with Chris on LinkedIn for further discussion.
Every business is looking for innovation and growth. Experimentation can be a primary driver of both. Watch this webinar to learn about some common misconceptions, mistakes, and why experimentation is worth the hype.
Haley Carpenter
Cognitive bias plays a vital role in the paradox of choice that can increase or decrease your conversion rate. Simplicity can often be complex due to limiting options to appeal to audience segments. Learning the scientific principles of choice is imperative for increasing transactions and retaining customers long-term.
Darrell Williams
Free for 30 days. No credit card required.
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