Webinar
Chris Gibbins
Chief Experience Officer
The webinar, hosted by a representative from Wingify, featured Chris, an expert in user research and experimentation. The discussion focused on the importance of both qualitative and quantitative research in understanding customer behavior and uncovering opportunities.
Chris emphasized the value of usability testing not just for assessing prototypes, but also for discovery research. He also highlighted the need for analytics to understand the scale of a problem and determine its priority in the business roadmap. The session was interactive, with attendees asking insightful questions about user research methods and experimentation.
The webinar concluded with a Q&A segment, with the host promising to forward any unanswered questions to Chris for follow-up. Attendees were also encouraged to connect with Chris on LinkedIn for further discussion.
Join Jyoti Malik of Blue Bagels for a webinar on fixing poor navigation that silently sabotages your conversion rates. Learn to create a seamless, intuitive navigation experience to boost user satisfaction and conversions.
Jyoti Malik
What is the most important thing that changes during times of recession? Customer behavior. Building a good customer experience through experimentation can help retain existing customers, strengthen brand loyalty, and gain valuable insights.
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