Webinar
Chris Gibbins
Chief Experience Officer
The webinar, hosted by a representative from Wingify, featured Chris, an expert in user research and experimentation. The discussion focused on the importance of both qualitative and quantitative research in understanding customer behavior and uncovering opportunities.
Chris emphasized the value of usability testing not just for assessing prototypes, but also for discovery research. He also highlighted the need for analytics to understand the scale of a problem and determine its priority in the business roadmap. The session was interactive, with attendees asking insightful questions about user research methods and experimentation.
The webinar concluded with a Q&A segment, with the host promising to forward any unanswered questions to Chris for follow-up. Attendees were also encouraged to connect with Chris on LinkedIn for further discussion.
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In this webinar, we'll explore the critical role of first-party data in today's landscape of mounting data privacy concerns and regulations. You'll learn strategies to capture, deploy and leverage first-party data to advance into the ecosystem of the future.
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