PSY-Q: Using Psychological Intelligence to Understand and Optimize Customer Behavior

The webinar, hosted by Shubhankar, features Professor Ben Ambridge, a renowned psychology professor and a member of the conversion agency, Endless Gain. Ambridge discusses the psychological principles of anchoring and framing to optimize customer behavior on websites. He explains how presenting a higher price point can make other options seem more reasonable, and how big numbers can make prices seem smaller by comparison.

He also discusses how Apple has used these principles to shift consumer perception of phone prices. The webinar concludes with a Q&A session, where Ambridge further elaborates on these concepts and their practical applications.