Webinar
Joe Johnston
Head of Conversion
Are you about to launch a new CRO program?
The first 30 days are pivotal for your long-term success. There’s a lot of pressure to demonstrate value quickly, which isn’t easy. The process is far more complicated than it seems and can only be tackled with a well-thought-out plan.
Our expert for this session, Joe Johnston, is the Head of Conversion at Launch, and he understands the common challenges that often arise when you kickstart a CRO program. Fortunately, he also knows how to mitigate them. In this webinar, he will share methods for gaining trust from key stakeholders and laying the foundations for collecting robust (valid) data, which is crucial in the first phase.
Laura Amin is an INSEAD graduate who currently is straddling both Product Management and Product Marketing at ecobee Inc. which introduced the world’s first smart wi-fi thermostat to help millions of consumers save money, conserve energy, and seamlessly bring home automation into their lives. She talk about the data dilemma we constantly face and how to navigate it.
CRO is the keystone of your eCommerce or SaaS business, but personalization is the keystone to boosting CRO performance. In this webinar, we will discuss the right recipe of CRO tools that drive performance and more.
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