What users expect from online shops in 2023 – E-commerce Survey Results

The webinar provided insights into effective product detail page design for online retail. The speakers, Ariane Rahn, UX Expert at EyeSquare and Ruben de Boer, Lead Conversion Manager at Online Dialogue emphasized the importance of clear, concise information, recommending the use of collapsible drop-down menus to avoid overwhelming customers. They highlighted the need for clear specification overviews and inclusion details for electronics, citing Apple's 'What's in the box?' feature as a good example. 

They also stressed the importance of delivery details and availability alerts. The speakers discussed the importance of high-quality product images from various perspectives and contexts, and the need for zoom functionality that doesn't compromise image quality. They also suggested linking related products shown in images to their respective detail pages.