Webinar
David Isaac Mathews
Chief Growth Officer, GrowthOps
The webinar, hosted by a member of the APAC team at Wingify, features David, a seasoned management consultant and corporate strategist. David delves into the importance of customer activation, engagement, resurrection, and retention in business growth. He emphasizes the need for marketing, product, and sales teams to collaborate in resurrecting dormant customers and reducing churn.
David underscores the role of data analytics and automation in identifying areas of optimization, whether it's conversion, strategy, or execution. He also highlights the importance of real-time understanding of customer needs in content delivery. Using examples like monday.com, he illustrates how to keep users engaged and ensure they experience value from the product. The webinar is interactive, encouraging attendee participation.
Val and Tim dive into the mindset and approach that makes experimentation truly impactful. By aligning the experimentation team with business goals, they show how measurable outcomes, critical problem identification, and hypothesis-driven strategies are key to delivering meaningful business results.
The right technical support for your A/B testing program requires so much more than just HTML, CSS, and JS. Tune in to listen to Jonny Longden from Journey Further to find out how to get the right development support in place.
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Increase in Trial activation





