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Webinar

Aligning Full-Funnel Marketing to CX for Reliable Growth

45 mins
David Isaac Mathews

David Isaac Mathews

Chief Growth Officer, GrowthOps

The webinar, hosted by a member of the APAC team at Wingify, features David, a seasoned management consultant and corporate strategist. David delves into the importance of customer activation, engagement, resurrection, and retention in business growth. He emphasizes the need for marketing, product, and sales teams to collaborate in resurrecting dormant customers and reducing churn.

David underscores the role of data analytics and automation in identifying areas of optimization, whether it's conversion, strategy, or execution. He also highlights the importance of real-time understanding of customer needs in content delivery. Using examples like monday.com, he illustrates how to keep users engaged and ensure they experience value from the product. The webinar is interactive, encouraging attendee participation.

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