Webinar
João Corona
Customer Success Manager, Pipefy
The webinar, hosted by Siddhartha from Wingify, focused on the importance of digital touchpoints in the customer journey and the role of A/B testing in improving these experiences. Siddhartha, an expert in conversion optimization, discussed the process of making incremental improvements through qualitative and heuristic analysis data, leading to hypothesis formation and testing.
He also explained the concept of A/B testing, its types, and its significance in determining the impact of changes made on digital properties. The guest speaker, João Corona from Pipefy, shared his insights on automation in supporting the customer lifecycle. The session concluded with a poll to understand the attendees' current practices regarding A/B testing.
B2B Personalization is hard. It is not as straightforward as switching a light bulb on or off or spreading butter over your piece of crisp morning toast. Here’s the deal though -- it is not the equivalent of building a SpaceX rocket. Just as Rodolfo Yiu, Head of Demand Generation, Okta discovered when he signed off an integration between Demandbase & VWO. And now he wants to show the world the ease of it all.
Rodolfo Yiu
Bhavya Sahni
Google’s announcement to sunset their AB testing tool was a surprise for most businesses who were relying on Google’s (yet another) free offering. In this webinar, we showcase the many capabilities of the Wingify Experimentation Platform.
Jan Marks
David Otero
Free for 30 days. No credit card required.
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