Webinar
João Corona
Customer Success Manager, Pipefy
The webinar, hosted by Siddhartha from Wingify, focused on the importance of digital touchpoints in the customer journey and the role of A/B testing in improving these experiences. Siddhartha, an expert in conversion optimization, discussed the process of making incremental improvements through qualitative and heuristic analysis data, leading to hypothesis formation and testing.
He also explained the concept of A/B testing, its types, and its significance in determining the impact of changes made on digital properties. The guest speaker, João Corona from Pipefy, shared his insights on automation in supporting the customer lifecycle. The session concluded with a poll to understand the attendees' current practices regarding A/B testing.
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Anastasia Dvorova
Every business is looking for innovation and growth. Experimentation can be a primary driver of both. Watch this webinar to learn about some common misconceptions, mistakes, and why experimentation is worth the hype.
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Free for 30 days. No credit card required.
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