Webinar
João Corona
Customer Success Manager, Pipefy
The webinar, hosted by Siddhartha from Wingify, focused on the importance of digital touchpoints in the customer journey and the role of A/B testing in improving these experiences. Siddhartha, an expert in conversion optimization, discussed the process of making incremental improvements through qualitative and heuristic analysis data, leading to hypothesis formation and testing.
He also explained the concept of A/B testing, its types, and its significance in determining the impact of changes made on digital properties. The guest speaker, João Corona from Pipefy, shared his insights on automation in supporting the customer lifecycle. The session concluded with a poll to understand the attendees' current practices regarding A/B testing.
This live workshop will help you run personalization off the page and into your everyday strategy - with scalable tips and tools you can actually use. For anyone aiming to create personalized experiences that feel authentic and truly stand out, this is the perfect place to start.
David Mannheim
Learn how to utilize GA4's advanced reports—Funnel Exploration, Path Exploration, User Explorer—to identify bottlenecks and opportunities in the user journey, especially in non-eCommerce websites.
Raquel Serrano
Free for 30 days. No credit card required.
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Free for 30 days. No credit card required.