Webinar
Using Learning From Failed A/B Tests To Create Winning Tests
Chris Goward
Founder of WiderFunnel & GO Group Digital
Webinar
Chris Goward
Founder of WiderFunnel & GO Group Digital
Why do some companies get great A/B testing results while others end up disappointed?
Today is the best time in history to be an evidence-led marketer. Data is available everywhere, tools are improving daily, and the business climate is data-friendly. You hold in your hand the keys to the kingdom, but you must not squander the opportunity.
If your results are disappointing, it may not be what you are testing, but rather how you are testing.
In this webinar, you’ll hear from Chris Goward, optimization thought-leader, on how leading businesses are using optimization processes to gain dramatic revenue lift and insights with each A/B test. You’ll walk away with practical strategies to drive real, tested business results.
The right technical support for your A/B testing program requires so much more than just HTML, CSS, and JS. Tune in to listen to Jonny Longden from Journey Further to find out how to get the right development support in place.
Jonny Longden
Online businesses need to think beyond A/B testing and focus on the entire customer journey and not just parts of it. Listen from the CRO expert Rich Page.
Rich Page
Vipul Bansal
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