Webinar
Ton Wesseling
Founder, Online Dialogue
Florentien Winckers
Experimentation Consultant, Albert Heijn
The webinar, hosted by Jan Marks from Wingify, features Florentien Winckers, Experimentation Consultant at Albert Heijn and Ton Wesseling, Founder of Online Dialogue, discussing the challenges and strategies of integrating experimentation into product development. They delve into the importance of data quality, trust in data, and the potential pitfalls of overpromising in the experimentation industry.
The speakers also discuss the significance of tracking metrics aligned with a company's strategy, and the concept of optimizing backwards, starting from the final step of the user journey. The webinar provides valuable insights into the evolving landscape of data usage, experimentation, and optimization strategies.
In this session, Nancy, Wingify's Sr. Optimization Consultant walks you through exactly how you can execute a CRO Program successfully.
In our latest research, we interviewed and surveyed 400 European online shoppers to find out what users expect from eCommerce shops in 2023. We then distilled these results and converted them into actionable insights. Join us in this webinar to uncover the results of our recent study, "What Users Expect from Online Shops," and experience a deep dive into the online buying preferences of EU shoppers to understand what makes a Great eCommerce experience in 2023.
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