Webinar
Ton Wesseling
Founder, Online Dialogue
Florentien Winckers
Experimentation Consultant, Albert Heijn
The webinar, hosted by Jan Marks from Wingify, features Florentien Winckers, Experimentation Consultant at Albert Heijn and Ton Wesseling, Founder of Online Dialogue, discussing the challenges and strategies of integrating experimentation into product development. They delve into the importance of data quality, trust in data, and the potential pitfalls of overpromising in the experimentation industry.
The speakers also discuss the significance of tracking metrics aligned with a company's strategy, and the concept of optimizing backwards, starting from the final step of the user journey. The webinar provides valuable insights into the evolving landscape of data usage, experimentation, and optimization strategies.
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The success of your testing program is directly proportional to the quality of your hypotheses. Therefore, getting them right becomes imperative. In this session, Haley will talk about two practical frameworks that you need to get the most out of any testing program: The ResearchXL framework and the PXL prioritization framework.
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