AB Tasty and VWO have united, because half the loop was never enough.

Learn about the merger

Webinar

Fireside chat with Ton Wesseling and Florentien Winckers

60 mins
Ton Wesseling

Ton Wesseling

Founder, Online Dialogue

Florentien Winckers

Florentien Winckers

Experimentation Consultant, Albert Heijn

Fireside chat with Ton Wesseling and Florentien Winckers

The webinar, hosted by Jan Marks from Wingify, features Florentien Winckers, Experimentation Consultant at Albert Heijn and Ton Wesseling, Founder of Online Dialogue, discussing the challenges and strategies of integrating experimentation into product development. They delve into the importance of data quality, trust in data, and the potential pitfalls of overpromising in the experimentation industry. 

The speakers also discuss the significance of tracking metrics aligned with a company's strategy, and the concept of optimizing backwards, starting from the final step of the user journey. The webinar provides valuable insights into the evolving landscape of data usage, experimentation, and optimization strategies.

More Webinars

Do CRO the right way!

In this session, Nancy, Wingify's Sr. Optimization Consultant walks you through exactly how you can execute a CRO Program successfully.

Nancy Thakur Nancy Thakur
Shanaz Khan Shanaz Khan
Watch Now

What users expect from online shops in 2023 – E-commerce Survey Results

In our latest research, we interviewed and surveyed 400 European online shoppers to find out what users expect from eCommerce shops in 2023. We then distilled these results and converted them into actionable insights. Join us in this webinar to uncover the results of our recent study, "What Users Expect from Online Shops," and experience a deep dive into the online buying preferences of EU shoppers to understand what makes a Great eCommerce experience in 2023. 

Jan Marks Jan Marks
Ruben de Boer Ruben de Boer
Watch Now

The better way to test,
learn and grow

Get a Demo Start Trial