How Data Has Changed the Way We Design

Key Takeaways

• Utilize eye-tracking studies for your most important pages to understand where visitors are focusing their attention and to optimize the placement of key elements like call-to-action buttons.
• Design your landing page with clarity and simplicity in mind. The main call-to-action should be clear and not compete with other elements on the page.
• Use analytics and user intelligence tools like heat maps and scroll reports to understand user behavior on your page. This can help identify issues like scroll problems and areas of the page that are not getting enough attention.
• Analyze click reports to understand what elements or offers on your page are most attractive to users. This can help prioritize the placement of these elements on the page.
• Use form analysis to identify fields that are causing users to abandon the form. Consider breaking up the form into pieces or eliminating unnecessary fields to improve conversion rates.