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Webinar

How Data Has Changed the Way We Design

60 mins
Brian Massey

Brian Massey

Conversion Scientist

Conversion Sciences
Shanaz Khan

Shanaz Khan

Ex - Brand Marketing

VWO AB Tasty

The webinar, hosted by Wingify's marketing manager, features Brian Massey, Founder of Conversion Sciences LLC and author of "Your Customer Creation Equation”. Massey, a renowned speaker and expert in digital marketing and conversion rate optimization, shares his insights on how design has fundamentally changed due to new tools and disciplines. He emphasizes the importance of updating design strategies to reduce risk in digital design. 

Using real-life examples, Massey illustrates the potential pitfalls of website redesign and the importance of testing new designs to ensure they enhance, rather than hinder, user experience and conversion rates.

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