Webinar
Brian Massey
Conversion Scientist
Shanaz Khan
Ex - Brand Marketing
The webinar, hosted by Wingify's marketing manager, features Brian Massey, Founder of Conversion Sciences LLC and author of "Your Customer Creation Equation”. Massey, a renowned speaker and expert in digital marketing and conversion rate optimization, shares his insights on how design has fundamentally changed due to new tools and disciplines. He emphasizes the importance of updating design strategies to reduce risk in digital design.
Using real-life examples, Massey illustrates the potential pitfalls of website redesign and the importance of testing new designs to ensure they enhance, rather than hinder, user experience and conversion rates.
This webinar will help you can gather crispier insights with your visitor research.
Google’s announcement to sunset their AB testing tool was a surprise for most businesses who were relying on Google’s (yet another) free offering. In this webinar, we showcase the many capabilities of the Wingify Experimentation Platform.
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