Webinar
Brian Massey
Conversion Scientist
Shanaz Khan
Ex - Brand Marketing
The webinar, hosted by Wingify's marketing manager, features Brian Massey, Founder of Conversion Sciences LLC and author of "Your Customer Creation Equation”. Massey, a renowned speaker and expert in digital marketing and conversion rate optimization, shares his insights on how design has fundamentally changed due to new tools and disciplines. He emphasizes the importance of updating design strategies to reduce risk in digital design.
Using real-life examples, Massey illustrates the potential pitfalls of website redesign and the importance of testing new designs to ensure they enhance, rather than hinder, user experience and conversion rates.
Struggling to measure the real impact of your campaigns? Join Brian Binder from Tinuiti as he breaks down how A/B testing and incrementality testing can work together to give you clearer insights and better results. You’ll walk away with easy-to-apply tips on optimizing your marketing and driving true growth—no more guesswork!
Brian Binder
A first-of-its-kind panel discussion where attendees get a chance to share their thoughts on the topic being discussed and interact with the panel members by coming LIVE on (virtual) stage.
Brian DeKemper
Giuseppe Auricchio
Free for 30 days. No credit card required.
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Free for 30 days. No credit card required.