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Webinar

Maximizing Revenue with A/B Testing During Black Friday & Cyber Monday: Opportunities, Challenges, and Risks

45 mins
Deborah O'Malley

Deborah O'Malley

Founder, GuessTheTest

Linda Bustos

Linda Bustos

Founder, Ecom Ideas

Join us for an engaging, practical webinar on A/B Testing During Black Friday and Cyber Monday. Veteran experimenters Deborah O’Malley (Founder of GuessTheTest) and Linda Bustos (Founder of Ecom Ideas) will explore the unique opportunities and challenges of A/B testing during the busiest shopping days of the year.

With increased traffic and conversion rates, it’s the perfect time to optimize key elements of your site, but the high stakes also bring potential risks. We’ll dive into how to leverage the influx of data to make quick, impactful decisions while minimizing the chance of lost revenue.

Attendees will learn effective strategies for setting up high-stakes A/B tests, tips on how to interpret results during peak periods, and ways to avoid common pitfalls.

This session is designed to give marketers actionable insights they can apply to maximize revenue and enhance customer experience during Black Friday, Cyber Monday, and beyond.

Key Takeaways

  • Learn strategies to take advantage of increased traffic during Black Friday and Cyber Monday to quickly gather data and make impactful optimizations
  • Discover best practices for running A/B tests without jeopardizing potential revenue during peak sales periods, including how to test effectively with minimal risk
  • Understand how consumer behavior shifts during these sales events and how to accurately interpret test results for reliable, actionable insights

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