Webinar
Brian Binder
Senior Director, TV, Audio & Display Innovation
Learn how A/B testing and incrementality work together to build a powerful marketing analytics strategy. Discover how A/B testing optimizes campaign elements and incrementality testing measures true business impact, enabling marketers to identify what really drives growth and ROI.
This session will showcase how these approaches complement each other, offering actionable insights to refine campaigns and prioritize efforts that deliver incremental results. Attendees will leave with practical guidance for integrating these tools to enhance measurement accuracy and marketing effectiveness.
Laura Amin is an INSEAD graduate who currently is straddling both Product Management and Product Marketing at ecobee Inc. which introduced the world’s first smart wi-fi thermostat to help millions of consumers save money, conserve energy, and seamlessly bring home automation into their lives. She talk about the data dilemma we constantly face and how to navigate it.
Laura Amin
Join Alexandra from Pearmill in this webinar as she dives deep into leveraging heuristic analysis for impactful A/B testing strategies.
Alexandra Cîmpan
Free for 30 days. No credit card required.
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Free for 30 days. No credit card required.