Webinar
Ali Good
Global Head of Strategy and Product Marketing
The webinar, hosted by Siddhartha, featured Ali Good, Global Head of Strategy & Product Marketing at Quizizz, discussing the importance of customer voices and A/B testing in product marketing. Ali shared her insights on email subject line testing, customer surveys, focus groups, and interviews. She emphasized the need for a substantial response rate to lend credibility to survey results and shared a unique hack for coding responses during focus groups and interviews.
Ali also stressed the importance of asking about customer behaviors rather than desires and only asking questions that will lead to actionable insights. She also touched on the importance of analyzing quantitative data like engagement statistics and click-through rates.
Google’s announcement to sunset their AB testing tool was a surprise for most businesses who were relying on Google’s (yet another) free offering. In this webinar, we showcase the many capabilities of the Wingify Experimentation Platform.
Jan Marks
David Otero
Laura Amin is an INSEAD graduate who currently is straddling both Product Management and Product Marketing at ecobee Inc. which introduced the world’s first smart wi-fi thermostat to help millions of consumers save money, conserve energy, and seamlessly bring home automation into their lives. She talk about the data dilemma we constantly face and how to navigate it.
Laura Amin
Free for 30 days. No credit card required.
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