AB Tasty and VWO have united, because half the loop was never enough.

Learn about the merger

Webinar

How SEAT does business experimentation: Lessons for marketers

60 mins
Wouter Sportel

Wouter Sportel

Head of CRO, Accenture

Anouk Donkers

Anouk Donkers

Online Marketing Manager, SEAT

How SEAT does business experimentation: Lessons for marketers

The webinar, hosted by a marketing expert, featured Wouter Sportel from Accenture and Anouk Donkers from Skoda, discussing the challenges and opportunities in a cookie-less era. They explored the concept of business experimentation, specifically focusing on personalizing user experiences on websites without relying on cookies.

The speakers used Skoda's car brochure download feature as a case study, proposing an experiment to email brochures to users instead of direct downloads. This approach aimed to enhance user experience and gather valuable user data for business insights. The webinar concluded with an interactive Q&A session, encouraging attendees to continue the conversation post-webinar.

More Webinars

Live Experience Teardown With Product-led Institute

This session will help you Identify friction areas and conversion roadblock in your customer onboarding experience

Wes Bush Wes Bush
Utkarsh Rai Utkarsh Rai
Watch Now

Here’s How You Turn Your Channel Metrics Into Revenue

This webinar will discuss ways to tie your marketing strategy with the metric that really matters—your revenue.

Jordan Con Jordan Con
Utkarsh Rai Utkarsh Rai
Watch Now

The better way to test,
learn and grow

Get a Demo Start Trial