Webinar
Wouter Sportel
Head of CRO, Accenture
Anouk Donkers
Online Marketing Manager, SEAT
The webinar, hosted by a marketing expert, featured Wouter Sportel from Accenture and Anouk Donkers from Skoda, discussing the challenges and opportunities in a cookie-less era. They explored the concept of business experimentation, specifically focusing on personalizing user experiences on websites without relying on cookies.
The speakers used Skoda's car brochure download feature as a case study, proposing an experiment to email brochures to users instead of direct downloads. This approach aimed to enhance user experience and gather valuable user data for business insights. The webinar concluded with an interactive Q&A session, encouraging attendees to continue the conversation post-webinar.
2Checkout works with thousands of companies from around the world. Through continuous testing, they’ve learned that different countries have distinct preferences when it comes to online purchasing. Take advantage of their insights on how to optimize your checkout for international markets.
Vlad Bisceanu
Vipul Bansal
What is the most important thing that changes during times of recession? Customer behavior. Building a good customer experience through experimentation can help retain existing customers, strengthen brand loyalty, and gain valuable insights.
Anastasia Dvorova
Free for 30 days. No credit card required.
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