Webinar
Haley Carpenter
Founder
The webinar, led by Haley Carpenter, founder of Chirpy, focused on the importance of data-driven decision-making in business. She emphasized the need for a structured approach to testing and experimentation, highlighting the importance of formatting for easy scanning and retrieval of information.
Haley stressed the need for a systematic process, especially when scaling up to larger teams, to avoid chaos and ensure all necessary data points are captured. She walked through the process of turning a hypothesis into a test, including design, development, quality assurance, launch, monitoring, and analysis.
She illustrated this with an example of a test that resulted in a 61% increase in transactions, emphasizing that such a significant lift is not always to be expected. The webinar concluded with a discussion on the importance of implementing successful variations and continually iterating on them.
All Resilient B2B organizations have one thing in common: an efficient revenue pipeline. Experimentation can help you optimize your acquisition channels, which is a shield, especially in tough times.
Axel Sukianto
In his presentation, Ruben shows a step-by-step method of using research and experimentation to combine all learnings into behavioral insights. With this method, you will not only improve your research and conversion rate optimization practices but actually learn and provide a much more pleasant journey for your potential customers!
Ruben de Boer
Free for 30 days. No credit card required.
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