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Pratyusha Guha

Pratyusha Guha

Manager

Hi, I’m Pratyusha Guha, manager - content marketing at VWO. For the past 6 years, I’ve written B2B content for various brands, but my journey into the world of experimentation began with writing about eCommerce optimization. Since then, I’ve dived deep into A/B testing and conversion rate optimization, translating complex concepts into content that’s clear, actionable, and human. At VWO, I now write extensively about building a culture of experimentation, using data to drive UX decisions, and optimizing digital experiences across industries like SaaS, travel, and e-learning.

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25 Usability Testing Statistics and User Experience Insights to Transform Your Design
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25 Usability Testing Statistics and User Experience Insights to Transform Your Design

Leveraging Session Recordings: A Game-Changer for Conversion Rate Optimization
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Leveraging Session Recordings: A Game-Changer for Conversion Rate Optimization

Balancing UX and CRO Necessary for Product Improvement & Impactful Results
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Balancing UX and CRO Necessary for Product Improvement & Impactful Results

Website Traffic Statistics: Uncovering the Top 50 Stats about Web Traffic
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Website Traffic Statistics: Uncovering the Top 50 Stats about Web Traffic

AI to Accelerate Research, Enabling Greater Focus on Strategy and Implementation
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AI to Accelerate Research, Enabling Greater Focus on Strategy and Implementation

Leadership Buy-in Essential for Successful Scaling of Testing Programs
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Leadership Buy-in Essential for Successful Scaling of Testing Programs

Customer Satisfaction Survey Examples Covering Top Questions
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Customer Satisfaction Survey Examples Covering Top Questions

Allocate resources to experiments to proactively adapt to changes: Insights from Gladwin Ngo
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Allocate resources to experiments to proactively adapt to changes: Insights from Gladwin Ngo

CRO’s Evolution from Silo to Business Strategy and Innovation: Insights from Ruben de Boer
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CRO’s Evolution from Silo to Business Strategy and Innovation: Insights from Ruben de Boer

Risks of Rushed Tests and Relying on Limited Data – Insights from Jared Brown
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Risks of Rushed Tests and Relying on Limited Data – Insights from Jared Brown

Quantitative vs. Qualitative Visitor Research: Discover How They Collaborate, Not Compete
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Quantitative vs. Qualitative Visitor Research: Discover How They Collaborate, Not Compete

Test Result Analysis and Subsequent Action: Insights from Haley Carpenter
12 Min Read

Test Result Analysis and Subsequent Action: Insights from Haley Carpenter

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