AB Tasty and VWO have united, because half the loop was never enough.

Learn about the merger
Pratyusha Guha

Pratyusha Guha

Manager

Hi, I’m Pratyusha Guha, manager - content marketing at VWO. For the past 6 years, I’ve written B2B content for various brands, but my journey into the world of experimentation began with writing about eCommerce optimization. Since then, I’ve dived deep into A/B testing and conversion rate optimization, translating complex concepts into content that’s clear, actionable, and human. At VWO, I now write extensively about building a culture of experimentation, using data to drive UX decisions, and optimizing digital experiences across industries like SaaS, travel, and e-learning.

Their posts have been read by 808 people

We tweet useful stuff daily

As 7 melhores ferramentas de testes A/B com mapas de calor para 2026
15+ Min Read

As 7 melhores ferramentas de testes A/B com mapas de calor para 2026

A curiosidade encontra a clareza: por que nos tornamos a Wingify
5 Min Read

A curiosidade encontra a clareza: por que nos tornamos a Wingify

As 15 Melhores Ferramentas e Softwares de Teste A/B em 2026 [Por Especialistas em CRO]
15+ Min Read

As 15 Melhores Ferramentas e Softwares de Teste A/B em 2026 [Por Especialistas em CRO]

11 Melhores Ferramentas e Softwares Gratuitos de Mapa de Calor de Site [2026]
15+ Min Read

11 Melhores Ferramentas e Softwares Gratuitos de Mapa de Calor de Site [2026]