AB Tasty and VWO have united, because half the loop was never enough.

Learn about the merger
Pratyusha Guha

Pratyusha Guha

Manager

Hi, I’m Pratyusha Guha, manager - content marketing at VWO. For the past 6 years, I’ve written B2B content for various brands, but my journey into the world of experimentation began with writing about eCommerce optimization. Since then, I’ve dived deep into A/B testing and conversion rate optimization, translating complex concepts into content that’s clear, actionable, and human. At VWO, I now write extensively about building a culture of experimentation, using data to drive UX decisions, and optimizing digital experiences across industries like SaaS, travel, and e-learning.

Their posts have been read by 808 people

We tweet useful stuff daily

Landing Page Copywriting: A Step-by-Step Guide to Conversions
14 Min Read

Landing Page Copywriting: A Step-by-Step Guide to Conversions

Content Personalization: How to Deliver Tailored Experiences that Convert
15+ Min Read

Content Personalization: How to Deliver Tailored Experiences that Convert

Complete Guide to Sales Funnel Tracking in 2026
15+ Min Read

Complete Guide to Sales Funnel Tracking in 2026

Unlock Hidden Traffic: Anonymous Website Visitor Tracking Explained
15+ Min Read

Unlock Hidden Traffic: Anonymous Website Visitor Tracking Explained

15 Top eCommerce Personalization Examples to Boost Your Sales
12 Min Read

15 Top eCommerce Personalization Examples to Boost Your Sales

Why Segmenting New and Returning Visitors Matters and How to Do It Right
9 Min Read

Why Segmenting New and Returning Visitors Matters and How to Do It Right

Rethinking Experimentation’s Role: What If Your Goal Isn’t More Conversions? 
9 Min Read

Rethinking Experimentation’s Role: What If Your Goal Isn’t More Conversions? 

Disciplined Workflows Come First — AI in CRO Simply Amplifies Them
14 Min Read

Disciplined Workflows Come First — AI in CRO Simply Amplifies Them

Why Guardrails Matter: Protecting Revenue, Trust, and Brand in Testing
14 Min Read

Why Guardrails Matter: Protecting Revenue, Trust, and Brand in Testing

Testing Velocity Creates Compounding Wins If Backed by Process and Research
9 Min Read

Testing Velocity Creates Compounding Wins If Backed by Process and Research

Zero to Test: A CRO Kickstart Guide for Low-Adoption Industries
15 Min Read

Zero to Test: A CRO Kickstart Guide for Low-Adoption Industries

Track LTV to Drive Sustainable Growth as Acquisition Costs Continue to Rise
15 Min Read

Track LTV to Drive Sustainable Growth as Acquisition Costs Continue to Rise

<12345>>>