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Pratyusha Guha

Pratyusha Guha

Manager

Hi, I’m Pratyusha Guha, manager - content marketing at VWO. For the past 6 years, I’ve written B2B content for various brands, but my journey into the world of experimentation began with writing about eCommerce optimization. Since then, I’ve dived deep into A/B testing and conversion rate optimization, translating complex concepts into content that’s clear, actionable, and human. At VWO, I now write extensively about building a culture of experimentation, using data to drive UX decisions, and optimizing digital experiences across industries like SaaS, travel, and e-learning.

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Rethinking Experimentation’s Role: What If Your Goal Isn’t More Conversions? 
9 Min Read

Rethinking Experimentation’s Role: What If Your Goal Isn’t More Conversions? 

Disciplined Workflows Come First — AI in CRO Simply Amplifies Them
14 Min Read

Disciplined Workflows Come First — AI in CRO Simply Amplifies Them

Why Guardrails Matter: Protecting Revenue, Trust, and Brand in Testing
14 Min Read

Why Guardrails Matter: Protecting Revenue, Trust, and Brand in Testing

Testing Velocity Creates Compounding Wins If Backed by Process and Research
9 Min Read

Testing Velocity Creates Compounding Wins If Backed by Process and Research

Zero to Test: A CRO Kickstart Guide for Low-Adoption Industries
15 Min Read

Zero to Test: A CRO Kickstart Guide for Low-Adoption Industries

Track LTV to Drive Sustainable Growth as Acquisition Costs Continue to Rise
15 Min Read

Track LTV to Drive Sustainable Growth as Acquisition Costs Continue to Rise

Best Testing Teams Aren’t Just Data-Driven—They’re Empathy-Led
12 Min Read

Best Testing Teams Aren’t Just Data-Driven—They’re Empathy-Led

Plug Conversion Leaks at Speed Using Wingify Copilot, An AI-Powered CRO Assistant
12 Min Read

Plug Conversion Leaks at Speed Using Wingify Copilot, An AI-Powered CRO Assistant

Too Much Personalization Overwhelms Users and Complicates Their Experience
10 Min Read

Too Much Personalization Overwhelms Users and Complicates Their Experience

Think Beyond Conversion Rates and Gain Richer Insights With Segmentation
12 Min Read

Think Beyond Conversion Rates and Gain Richer Insights With Segmentation

Smart Product Decisions Are Built on Iteration, Not One-Time Validation
13 Min Read

Smart Product Decisions Are Built on Iteration, Not One-Time Validation

Experimentation Fuels Innovation, and Failure Is Key to the Process
10 Min Read

Experimentation Fuels Innovation, and Failure Is Key to the Process

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