Webinar
Jordan Con
Head of Product Marketing
Utkarsh Rai
Ex - Product Marketer
Marketers typically plan and measure success around a channel, be it email, website, social, search, or any other. Therefore, they tend to revolve around channel-specific metrics. However, business metrics are much broader. That’s why, metrics like impressions, clicks, and even form-fills don’t excite your leadership team. What truly matters to them is revenue and ROI, isn’t it?
In this webinar, we are partnering with planning and attribution expert, Bizible, to discuss ways to tie your marketing strategy with the metric that really matters—your revenue.
Learn to visualize Wingify Reports to improve your test performance.
A marketer’s instinct is to go after the entire audience that is not converting. Rishi shares his work on this insight and lays down a tactful way to improve conversion rates by expanding on the buyers who are considering or have ever considered your product.
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