Webinar
Jordan Con
Head of Product Marketing
Utkarsh Rai
Ex - Product Marketer
Marketers typically plan and measure success around a channel, be it email, website, social, search, or any other. Therefore, they tend to revolve around channel-specific metrics. However, business metrics are much broader. That’s why, metrics like impressions, clicks, and even form-fills don’t excite your leadership team. What truly matters to them is revenue and ROI, isn’t it?
In this webinar, we are partnering with planning and attribution expert, Bizible, to discuss ways to tie your marketing strategy with the metric that really matters—your revenue.
What goes into building a customer experience that converts visitors? Behavioral insights bring the best-kept secrets to a great customer experience.
This session will help you uncover ways to manage and prioritize testing ideas in a systematic manner, and improve your chances of seeing wins faster with your optimization program.
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