Webinar
Christian Holst
Cofounder and Research Director
Cart abandonment sucks. People change their mind sometimes, yes. But what if it’s not them? What if it’s YOU who is making it difficult for them to complete the purchase process?
Find out if you’re failing your qualified traffic by serving them a crappy checkout process.
Sign up to watch Christian Holst from Baymard Institute talk about several glitches noticed by his team while conducting usability tests on checkouts with real users and auditing top eCommerce sites.
A marketer’s instinct is to go after the entire audience that is not converting. Rishi shares his work on this insight and lays down a tactful way to improve conversion rates by expanding on the buyers who are considering or have ever considered your product.
Wingify’s Data Scientists Ishan Goel & Anshul Gupta discuss what Multi-armed Bandit is, when you should use it, and when not.
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