Webinar
David Mannheim
Founder and Optimisation Consultant
In this live workshop, David Mannheim, Founder of Made With Intent, will guide you through his proven five-step process to build a bespoke personalisation strategy – ALL LIVE. Together, we’ll challenge the usual definitions of personalisation. We’ll chuckle at what most “personalisation” looks like today. We’ll explore why it’s become that way. And, most importantly, we’ll collaborate on what you can do about it—for your brand. All while having a little fun along the way. 😂
Founder at Made With Intent—and the guy who literally wrote the book on personalisation: The Person in Personalisation.
Before that, David founded (and exited) one of the UK’s largest CRO consultancies, User Conversion. His experience lies in conversion optimisation, experimentation, personalisation… and Disney. That’s right. He’s not scared to tell you how much he hates to love Disney.
A marketer’s instinct is to go after the entire audience that is not converting. Rishi shares his work on this insight and lays down a tactful way to improve conversion rates by expanding on the buyers who are considering or have ever considered your product.
David Mannheim, the founder of User Conversion, has spent years trying to understand why ideas fail and how to come up with the ones that succeed. In this session, he'll show you how he's helped companies like Sports Direct, Boots, and BrewDog create ideas for testing that are innovative, unique, creative, and, above all else, impactful.
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