Webinar
Ashwin Gupta
Ex - Growth
Utkarsh Rai
Ex - Product Marketer
The webinar, hosted by Utkarsh from Wingify, featured Ashwin Gupta, who leads growth at Wingify, discussing the importance of understanding and adapting to changing customer behavior during uncertain times. Ashwin emphasized the need for businesses to reassess their growth strategies, maximize user acquisition and retention, and reduce friction in their operations.
He also highlighted the importance of a product-led approach, especially for B2B businesses, and shared an example of a fitness app that adapted its business model in response to COVID-19. The session concluded with a Q&A segment, providing participants with tailored advice for their specific situations.
In this webinar, Nick discusses the step-by-step experimentation approach that’s followed at Digital Operatives to deliver delightful experiences for clients. He is accompanied by one of their happy clients, Courtney from Baby Tula, who will talk about her conversion optimization journey with Wingify & Digital Operatives. Baby Tula is a premier baby carrier brand, and Wingify helped the company drive 16% more revenue out of 20% less traffic using a structured approach for experimentation.
2Checkout works with thousands of companies from around the world. Through continuous testing, they’ve learned that different countries have distinct preferences when it comes to online purchasing. Take advantage of their insights on how to optimize your checkout for international markets.
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