Webinar
Ashwin Gupta
Ex - Growth
Utkarsh Rai
Ex - Product Marketer
The webinar, hosted by Utkarsh from Wingify, featured Ashwin Gupta, who leads growth at Wingify, discussing the importance of understanding and adapting to changing customer behavior during uncertain times. Ashwin emphasized the need for businesses to reassess their growth strategies, maximize user acquisition and retention, and reduce friction in their operations.
He also highlighted the importance of a product-led approach, especially for B2B businesses, and shared an example of a fitness app that adapted its business model in response to COVID-19. The session concluded with a Q&A segment, providing participants with tailored advice for their specific situations.
Cognitive bias plays a vital role in the paradox of choice that can increase or decrease your conversion rate. Simplicity can often be complex due to limiting options to appeal to audience segments. Learning the scientific principles of choice is imperative for increasing transactions and retaining customers long-term.
In this session, Eden will walk you through 4 unusual copywriting approaches you can try right now to improve conversions across websites, landing pages, pop-ups, and more.
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